Storytelling 2

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Learn to tell your agency's story.

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  • Storytelling 2

    1. 1. Becoming Your Own Media On Your Website On Your Social Media Pages On Your Terms
    2. 2. How do you tell your stories?Where Do you Tell them?What Tools Do You Use?
    3. 3. Today We Will Learn To:• Tell stories with words, photos, and short videos. • Use your people -- staff,volunteers, donors -- to tell your agency’s stories. • Find news in your programs, funding, meetings, and reports.
    4. 4. I AM NOT ASTORYTELLING GURU
    5. 5. CONTENT IS KING
    6. 6. OLD MEDIA
    7. 7. OLD MEDIA
    8. 8. OLD MEDIA
    9. 9. Traditional Media in troubleNewspaper ad revenueshave fallen more than30% in the past two yearsSome papers are inbankruptcyOthers have lost three-quarters of their value
    10. 10. Traditional Media in Trouble• One in 5journalistsworking fornewspapers in2009 are gonetoday• 2011 may be theworst year yet
    11. 11. NEW MEDIAAmericans gettingnews online jumped25%in the past twoyearstraffic to top 50news sites rose morethan 30% since 2009
    12. 12. Hunters and Gatherers• Audiences hunt and gather their news• They get what theywant, when they want it• They use searches tocomb among destinations and share what they find through social media
    13. 13. Is This a Good Thing?
    14. 14. End of Appointment TV43% of people surveyed by the Annenberg schoolagree with this statement: “There are so many waysto get the news these days that I don’t worry when Idon’t have a chance to readthe paper or when I miss my regular news program.”
    15. 15. People are getting their news from different devices, and different sources:• African-American and Hispanic groups do more texting, Web browsing, e-mailing and instant messaging than white users.• Minority users are more likely than whiteusers to use social networking sites, watchingvideos, post a video or purchase a product on a cell phone.
    16. 16. What’s the first thing twenty- somethings do in the morning?• One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.• 21% of women age 18-34 check Facebook in the middle of the night.• 63% use Facebook as a networking tool.
    17. 17. What are they texting,emailing and posting? STORIES
    18. 18. This is where you come in
    19. 19. A Story Can Be About People
    20. 20. A Story Can Be About Ideas
    21. 21. A Story Can Be A Call to Action
    22. 22. A Story Can Be About News
    23. 23. A Story Can Be Told With Words
    24. 24. A Story Can Be a Video
    25. 25. A Story Can Be ToldThrough A Photo Essay
    26. 26. A Story can be told in a blog
    27. 27. a story can be told with 140 characters
    28. 28. But It Should Always Be About A Conversation
    29. 29. How to Tell a Story? • Answer the 5 Ws: Who? What? Where? When? Why?• Find an Angle • Dont Get Flowery • Keep it Objective
    30. 30. What stories canYour Group tell?
    31. 31. DrillWrite three story ideasThink visually -- photos, videos
    32. 32. The Strategy
    33. 33. IT’S SIMPLE:Rule1: Make your website thehub for all your storytelling and information Rule 2: Links from your website go on social media, e- blasts, and blogging sites
    34. 34. You Know Your Story Best
    35. 35. You Know the People You Serve
    36. 36. You know how to tellyour stories better than anyone else
    37. 37. Media Revolution
    38. 38. UPCOMING WORKSHOPSOct. 13: Blogging Your Stories Nov. 10: Telling YourStories Through Social Media
    39. 39. LEON FOOKSMANDigital Storyline 561-945-6494Leon@Digitalstoryline.com

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