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Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

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Presentation materials from #nonprofitsocial summit in Dallas by Deven Nongbri (@dnongbri), VP, #Digital, at Edelman.

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Keynote Discussion on Social Trends for Non-Profits #nonprofitsocial

  1. 1. Social Media: Beyond the Fad SOCIAL MEDIA TRENDS 2015 August 19, 2015
  2. 2. AGENDA • HOW ARE YOU? • ISN’T IT A FAD? • BREAKING THROUGH • 3 BIG SOCIAL MEDIA TRENDS • QUESTIONS
  3. 3. About Deven Nongbri - @DNONGBRI Education/Non-Profit CPG/Fashion Healthcare/Pharma Tech/Entertainment Entertainment/Sports Everything Under The Sun Tech/Non-Profit
  4. 4. So…Tell Me a Little About Yourselves…
  5. 5. “Social Media is just a fad”
  6. 6. Source: DOMO, Data Never Sleeps Infographic, January 2015
  7. 7. CONTENT SURPLUS 7
  8. 8. ATTENTION DEFICIT 8
  9. 9. “So how do we break through?” 9
  10. 10. CONVERGENCE of PAID, OWNED and EARNED MEDIA Source: The Altimeter Group, The Converged Media Imperative, July 2012 10
  11. 11. 3 BIG SOCIAL MEDIA SPECIFIC TRENDS VIDEO • Goes beyond YouTube MOBILE • Mobile-first might not be enough FACEBOOK • Facebook-centric approach might not work for everyone 11
  12. 12. FACEBOOK ISN’T FOR EVERYONE ATTENTION DEFICIT • The rise other networks, other apps McAfee, June 2014 45% Instagram 42% Twitter 32% Snapchat 65% Facebook 12
  13. 13. OTHERS MOVE AT THE SPEED OF REAL-TIME 13
  14. 14. VIDEO, VIDEO, VIDEO • 4 billion daily views • 70% videos uploaded directly • 300 hours of videos uploaded every minute • Hundreds of millions of hours viewed/day • 82% of users watch videos on Twitter • 90% of Twitter videos views on mobile • ~2 million livestreams in May 2015 YouTube, FB Source: http://fortune.com/2015/06/03/facebook-video-traffic/ YouTube Source: https://www.youtube.com/yt/press/statistics.html Periscope Source: http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145 Twitter Source: https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video 14
  15. 15. VIDEO, VIDEO, VIDEO 15
  16. 16. VIDEO, VIDEO, VIDEO 16
  17. 17. VIDEO, VIDEO, VIDEO 17
  18. 18. MOBILE-FIRST MAY NOT BE ENOUGH SOCIAL ACTIVITY IS ALL ABOUT MOBILE • 71% of ALL social activity takes place on mobile • Grows to 84.5% by end of 2015 Social Time Source: eMarketer, April 2015 Social Activity Source: comScore MediaMetrix, US Mobile App Report, August 2014 MOBILE TIME ON SOCIAL > DESKTOP TIME • Happened in 2013 but almost 60% of time on social is mobile in 2014 • For many social channels, it’s > 80% 18
  19. 19. QUESTIONS? 19
  20. 20. THANK YOU! • TWITTER, LINKEDIN: @DNONGBRI • EMAIL: DEVEN.NONGBRI@EDELMAN.COM
  21. 21. 21
  22. 22. BONUS: HOW NON-PROFITS USE PERISCOPE What is Periscope? • It’s an app that streams video over the Internet via mobile devices so anyone can watch and interact with it 22

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