2. Let’s Discuss
1. Culture of Connectivity
2. Major Platforms Tips
3. Dating App Ads
4. Upcoming Platforms
3. Culture of Connectivity
• Millennials ~4-10 hrs/day on phones1
• 96% have joined a social network2
• Social Media passed porn as #1 activity online2
• Communication has become more visual!
• Emoji's, Pictures, GIFS, & Video = Engagement
4.
5. Major Platform Tips
Facebook
Plan
Create/Curate
Boost or “Tribe” Content
Track
(MPCAPS blog)
Instagram
Tag & Hashtag #forever
Schedule/post at 5pm3
-Hootsuite
Twitter
Twitter Chats!
Tweetdeck
Use the GIF keyboard
Tweet w/ trending topics
SEXTING!
Digital sensory overload makes kids impulsive, moody, and unable to pay attention. They often loose sleep and have anxiety due to their electronic devices.
We usually are within an arms length of our phones at all times: sleeping, bathroom, boating, camping, etc.
This is the method that we use to stay in constant contact with our support group that validates our choices, likes, and lifestyle. To loose our phone is to be cut off from our reality. “iDisorder” ▪ 750 teens and adults were studied ▪ Most respondents check text messages, email or social media “every 15 minutes” or “all the time.” ▪ Exceptions: people over 50
(Dopamine Judith Domath in Scientific American notes that the intermittent reward of checking messages leads to a dose of dopamine: “These rewards serve as jolts of energy that recharge the compulsion engine, much like the frisson a gambler receives as a new card hits the table. Cumulatively, the effect is potent and hard to resist.”)
http://spartanyouth.msu.edu/precollege/documents/ThisisyourbrainonlineforPre-CollegeFacultyandStaffMarch2015.pdf (slides 52-53).
Sources:
http://www.emarketer.com/Article/Do-Millennials-Ever-Put-Down-Their-Mobiles/1012210
https://www.youtube.com/watch?v=s3rWAd8KQxE
For Twitter: 1-3 #s, pic/gif/link essential, tag & converse, twitterchats rock your engagement!
3.1 http://www.huffingtonpost.com/2015/02/25/get-instagram-likes_n_6751614.html
3.2 https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/
TWEETDECK!!!!
Grindr – for large campaigns/initiatives
Scruff – ongoing
Jack’d – This summer
SXSW – March 2016
6 million in our 2015 fall campaign reached
3.8 reached in spring 2016 campaign so far FREE!
