The Multimedia of
Social Media
Pintrest, Instagram, Tumblr
Presented by
Katherine Chalmers
Agenda
•  What are Pintrest, Instagram, and Tumblr?
•  What can do with them?
•  Who uses them?
•  What basic features you...
Social Media Explained
Social media in context
•  If someone from the 1950s suddenly appeared
today, what would be the most difficult thing to
ex...
About Tumblr
•  Microblogging platform and social networking site
– Founded 2007; 2013 sold to Yahoo! for $1.1 billion
– H...
Tumblr Demographics
– Most popular with young adults 18-29
•  66% of users are under 35; 39% under 25
•  51% male; 49% fem...
Controversies
•  2011 Chain letter scam affected about 130K
•  2012 Cross scripting worm infects 8600 blogs
•  NSFW Conten...
Top 10 Tumblr Tags
•  LOL
•  Fashion
•  Vintage
•  Art
•  GIF
•  Makeup
•  Animals
•  Landscape
•  Film
•  Nail Art
Source...
Hot Dog Legs
Source: Buzzfeed - http://hot-dog-legs.tumblr.com
Reasons my son is crying
Source: Buzzfeed - http://www.reasonsmysoniscrying.com
Wing-manning
Source: Buzzfeed - http://wing-manning.tumblr.com/
Boys Club
Source: Buzzfeed - http://100percentmen.tumblr.com
Hot Dog Legs
Source: Buzzfeed - http://hot-dog-legs.tumblr.com
Tumblr for marketing?
•  Adoption by global brands is low
– Only 31 of the top 100 global brands have a Tumblr
account. 10...
About Pinterest
•  Visual discovery and social sharing tool
– Founded 2009; launched 2010
– 70 million users; 20 million a...
About Pinterest
•  Visual Sharing
– Users can upload, save, sort and manage images,
known as pins, and other media content...
What you’ll see
Top Categories
Content reflects female
audience’s leisure interests
Source: Business2Community.com
Pinterest for Marketing
•  Company pages
•  Retail companies have taken advantage of
Pinterest for advertising and style t...
Commerce-friendly
Brand engagement via Pinterest
About Instagram
•  Photo sharing and social networking site
– Launched 2010
– 200 million active monthly users
•  98% mobi...
How to use
•  Download the mobile app
– Set notifications
•  Connect to social and contacts
– Also use the News feature to...
Most popular filters
•  No filter
•  Lo-Fi
•  X-pro II
•  Amaro
•  Rise
•  Hudson
Source: Tech News Daily
Contact
• Katherine Chalmers
linkedin.com/in/katherinechalmers
@kathchalmers
703.740.0178
Multimedia of Social Media Class Slides
Multimedia of Social Media Class Slides
Multimedia of Social Media Class Slides
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Multimedia of Social Media Class Slides

  1. 1. The Multimedia of Social Media Pintrest, Instagram, Tumblr Presented by Katherine Chalmers
  2. 2. Agenda •  What are Pintrest, Instagram, and Tumblr? •  What can do with them? •  Who uses them? •  What basic features you need to know •  Basic tips for getting started
  3. 3. Social Media Explained
  4. 4. Social media in context •  If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain •  “I have a device in my pocket capable of accessing the entirety of human knowledge. I use it to argue with strangers and look at pictures of cats.” Source: Escapist Magazine
  5. 5. About Tumblr •  Microblogging platform and social networking site – Founded 2007; 2013 sold to Yahoo! for $1.1 billion – Hosts 184 million blogs; 90 million+ visitors per month – 83 billion posts; 97 million new ones each day – 900% growth 2012-2013 – 42% US-based traffic; 16% California – Average visit is 14 minutes •  Greater than Facebook and Twitter •  2% of users visit 30+ times a month. 40% of users visit 1 – 30 times, while 58% only visit once a month Source: Wikipedia; Search Engine Journal
  6. 6. Tumblr Demographics – Most popular with young adults 18-29 •  66% of users are under 35; 39% under 25 •  51% male; 49% female •  65% college educated •  More popular than Facebook among 13-25 year olds – 29% of audience are Hispanic and African-American •  16% exceeds US average (9%) Hispanic population Source: Wikipedia; Search Engine Journal
  7. 7. Controversies •  2011 Chain letter scam affected about 130K •  2012 Cross scripting worm infects 8600 blogs •  NSFW Content – Porn is allowed but required to have NSFW label – About 2-4% of content – Videos cannot be uploaded but can be embedded •  Self-harm Content – Self harm, pro-suicide, and pro-ana blogs were allowed but have been banned since 2012 Source: Wikipedia; Search Engine Journal
  8. 8. Top 10 Tumblr Tags •  LOL •  Fashion •  Vintage •  Art •  GIF •  Makeup •  Animals •  Landscape •  Film •  Nail Art Source: Search Engine Journal
  9. 9. Hot Dog Legs Source: Buzzfeed - http://hot-dog-legs.tumblr.com
  10. 10. Reasons my son is crying Source: Buzzfeed - http://www.reasonsmysoniscrying.com
  11. 11. Wing-manning Source: Buzzfeed - http://wing-manning.tumblr.com/
  12. 12. Boys Club Source: Buzzfeed - http://100percentmen.tumblr.com
  13. 13. Hot Dog Legs Source: Buzzfeed - http://hot-dog-legs.tumblr.com
  14. 14. Tumblr for marketing? •  Adoption by global brands is low – Only 31 of the top 100 global brands have a Tumblr account. 100% of them were on Facebook and Twitter, while more than two-thirds were on Instagram. •  Adidas – Soccer blog Source: Search Engine Journal
  15. 15. About Pinterest •  Visual discovery and social sharing tool – Founded 2009; launched 2010 – 70 million users; 20 million active – 2.5 billion monthly page views – 750 million boards; 30 billion pins (80% repinned) •  5 million new pins each day •  Less than 20% of images contain faces – 35% mobile users – 80% women •  20% of Internet-using women in the US •  32% are 18-34; 45% are 35-54; 23% are 55+ Source: Wikipedia; Digital Marketing Ramblings; Business2Community.com
  16. 16. About Pinterest •  Visual Sharing – Users can upload, save, sort and manage images, known as pins, and other media content (e.g. videos and gifs) through collections known as pinboards Source: Wikipedia;
  17. 17. What you’ll see
  18. 18. Top Categories Content reflects female audience’s leisure interests Source: Business2Community.com
  19. 19. Pinterest for Marketing •  Company pages •  Retail companies have taken advantage of Pinterest for advertising and style trending.
  20. 20. Commerce-friendly
  21. 21. Brand engagement via Pinterest
  22. 22. About Instagram •  Photo sharing and social networking site – Launched 2010 – 200 million active monthly users •  98% mobile •  70% log in at least once per day; 35% multiple logins •  Actives average 257 minutes per month – 20 billion photos shared •  60 million added each day •  35 million selfies have been posted •  8500 likes per second Source: Wikipedia; Digital Marketing Ramblings
  23. 23. How to use •  Download the mobile app – Set notifications •  Connect to social and contacts – Also use the News feature to find friends •  Take photos, apply filters •  Share
  24. 24. Most popular filters •  No filter •  Lo-Fi •  X-pro II •  Amaro •  Rise •  Hudson Source: Tech News Daily
  25. 25. Contact • Katherine Chalmers linkedin.com/in/katherinechalmers @kathchalmers 703.740.0178

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