Roadmap to the gamepocalypse

2 months ago

Email
Favorite
Favorited ×
Download
Embed
More…
Embed this presentation Copy the code below and paste it into your website. Customize Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Do you like this presentation?

1 comment

Comments 1 - 1 of 1 comment previous next Post a comment

Ccunliffe 1 month ago
Fantastic presentation!!!

I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.

We talk about “viral spread” of our games like that’s always a good thing. And it can be! We spread ideas we like for a small number of reasons. But, don’t forget, there are some viruses we don’t want! And once we get them, we take pains not to get them again! Social Networks are already turning into a kind of immune system, and people are building up natural immunodefensive reactions against bad viruses – which means, if you want to spread your game virally, it better be the GOOD kind of virus.

We can’t drink, we can’t make out, all we can do is talk, point at media, and play games.

Did you rebel when TV commercial time grew from 13% to 36%? Did you rebel when logos showed up the corner of the TV, burning their brand into your brain every second that you watched? Did you rebel when Google started scanning every email you sent, to distract you with targeted ads?

Did you rebel when Shea Stadium turned into Citibank Stadium? If you did, it didn’t do any good! What makes you think this won’t happen with games?

We’re going to have some hard decisions to make.

And it won’t stop. The 21st century will be a constant battleground for our attention. Corporations will create games customized to fit each activity of our day, all day, every day.

5 Favorites

Claire Blackshaw, Programmer at Mere-Mortals, 2 months ago
barog 2 months ago
Stephen Anderson, Product Strategy & Design Consultant at any cafe with good WiFi!, 2 months ago
Chris Swan, Business Development Director at Blitz Games Studios Ltd, 2 months ago
Tags lifestats videogames location geo achievements
Aden Davies, innovation technician 2 months ago
Tags gaming