Cavazza Iab Chile 2008

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Fred Cavazza en el seminario IAB Chile 2008

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Cavazza Iab Chile 2008

  1. 1. FredCavazza.net
  2. 2. About me • Frederic CAVAZZA • 35 • Paris • 10+ in web business • Independent consultant FredCavazza.net
  3. 3. Did you say ‘social’? FredCavazza.net
  4. 4. Everybody as something to say You cannot hide anymore FredCavazza.net
  5. 5. Meet the long LONG tail People is the medium FredCavazza.net
  6. 6. Social media landscape Publication platforms Sharing MOG platforms Social Virtual media Social Worlds Networks Micro- Lifecast publication Facebook is just one of them FredCavazza.net
  7. 7. About Social Networks FredCavazza.net
  8. 8. Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized FredCavazza.net
  9. 9. Social Networks Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel keeps turning FredCavazza.net
  10. 10. Brands and Social Networks Every brand can play in the social field FredCavazza.net
  11. 11. Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot FredCavazza.net
  12. 12. Trend #1: Interoperability Data Portability Data Availability Open Social Facebook Connect Google Friend Connect Privacy is the real issue FredCavazza.net
  13. 13. Trend #2: Niche Social Networks Small is the new Big FredCavazza.net
  14. 14. Trend #3: Mobile Toward interoperable niche mobile social networks? FredCavazza.net
  15. 15. About Virtual Worlds FredCavazza.net
  16. 16. Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized FredCavazza.net
  17. 17. Virtual Worlds Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel always keeps turning FredCavazza.net
  18. 18. Brands and Virtual Worlds Every brand can play in the virtual field FredCavazza.net
  19. 19. Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution FredCavazza.net
  20. 20. Trend #1: Sophistication Update (strongly) needed FredCavazza.net
  21. 21. Trend #2: Mobilization Update (strongly) needed FredCavazza.net
  22. 22. Trend #3: Sociabilisation + = + = Toward virtual social platforms FredCavazza.net
  23. 23. Trend #4: Googlization The first step to a 3D Web FredCavazza.net
  24. 24. What will be the next big thing? FredCavazza.net
  25. 25. Sex is the next big thing What else? FredCavazza.net
  26. 26. What will be the 2 nd next big thing? FredCavazza.net
  27. 27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving FredCavazza.net
  28. 28. I play, you play, they play 5 10 15 20 30 40+ Each segment can be targeted FredCavazza.net
  29. 29. If you don’t find a game for you, then build one UGG has a huge potential FredCavazza.net
  30. 30. I pay, you pay, they charge Game is serious business FredCavazza.net
  31. 31. What you have to remember FredCavazza.net
  32. 32. Content is commodity You have to provide more than content FredCavazza.net
  33. 33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged FredCavazza.net
  34. 34. If you don’t engage, they won’t respond There are many ways to engage FredCavazza.net
  35. 35. Questions? • To contact me: – fredcavazza@gmail.com – fredcavazza@yahoo.fr – fredcavazza@hotmail.com – Skype:FredCavazza – www.FredCavazza.net – www.MediasSociaux.com – www.VirtualWorldsNews.fr – www.RichCommerce.fr – www.InterfacesRiches.fr – www.SimpleWeb.fr – www.Entreprise20.fr – Twitter.com/fredcavazza – FriendFeed.com/fredcavazza – Plurk.com/fredcavazza – del.icio.us/fredcavazza – Seesmic.com/fredcavazza – Ziki.com/fredcavazza – ClaimID.com/fredcavazza – www.slideshare.net/fredcavazza – www.linkedin.com/in/fredcavazza – www.xing.com/profile/Frederic_CAVAZZA – www.facebook.com/profile.php?id=500200859 – www.orkut.com/Profile.aspx?uid=9052674536295331899 – mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA – SURL:Fred Cardozo FredCavazza.net

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