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Roadmap to the Gamepocalypse<br />Jesse Schell<br />

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Games<br />Real Life<br />

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Whole LifeTracking<br />Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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SocialNetworking<br />

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Social Networking<br />

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SocialNetworking<br />

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Micro-Transactions<br />SocialNetworking<br />

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=<br />+<br />

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Micro-Transactions<br />SocialNetworking<br />

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Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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TV Commercial Time<br />13%  36%<br />

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Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver! <br />Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold!<br />Buy 10 Cartons,<br />Unlock a Bentley!<br />

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RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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ExtrinsicRewards<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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ExtrinsicRewards<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Engaging<br />

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Effortless<br />

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Uncheatable<br />

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Not Embarrassing<br />

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Identity Defining<br />

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Remember: Personal Trainers Work<br />

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ExtrinsicRewards<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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+10!<br />+20!<br />+20!<br />

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ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Have you noticed?<br />

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Beautiful!<br />

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Beauty<br />ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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1849<br />

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?<br />=<br />

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Beauty<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Customized!<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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+<br />=<br />

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Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Sharing<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Shared!<br />

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Sharing<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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?<br />=<br />

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Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Transmedia Worlds<br />

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360 Deals<br />

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SpeechRecognition<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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?<br />

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SpeechRecognition<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Nooks & Crannies<br />SpeechRecognition<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Nooks & Crannies<br />SpeechRecognition<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Nooks & Crannies<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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The Hype Curve<br />

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The Hype Curve<br />Put Jokes Here<br />

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“Shampoorn”<br />+<br />=<br />

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Nooks & Crannies<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Whole LifeTracking<br />Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Whole LifeTracking<br />Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Whole LifeTracking<br />Nooks & Crannies<br />QuantitativeDesign<br />SpeechRecognition<br />PortableScreens<br />TransmediaWorlds<br />Sharing<br />CloudGaming<br />Geo-Tracking<br />Beauty<br />Customizing<br />TV<br />ExtrinsicRewards<br />Authenticity<br />DisposableSensors<br />Eye/FaceTracking<br />RetailGaming<br />Advergaming<br />Micro-Transactions<br />SocialNetworking<br />

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Thanks!<br />jesseschell.com<br />