Debuut Presentatie 19-12-2009
 

Debuut Presentatie 19-12-2009

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Debuut Presentatie 19-12-2009 Debuut Presentatie 19-12-2009 Presentation Transcript

  • TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
  • TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
  • Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  • Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  • TRENDS 3
  • high low Edelman Trust Barometer 4
  • high Tru s t low 2000 2009 Edelman Trust Barometer 4
  • ✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media 5
  • People Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
  • People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
  • What is ‘social media’? bron: socialbrite.org 7
  • ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ What is ‘social media’? bron: socialbrite.org 7
  • cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • cooperation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • cooperation conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  • Sharing 9
  • Sharing 9
  • Experience sharing & conversation: reviews and fora 10
  • Experience sharing & conversation: reviews and fora 10
  • Experience sharing & conversation: reviews and fora 11
  • Experience sharing & conversation: reviews and fora 11
  • Collaborative production 12
  • Collective (inter)action ✓ Virtual social networks: “Webtribes” ✓ Social ✓ Business ✓ Socio-business ✓ Serious game 13
  • Collective (inter)action 14
  • Collective (inter)action 14
  • Collective (inter)action 15
  • SOCIAL MEDIA FOR BUSINESS 16
  • TRANSACTION WEBSITE BOOK NOW ORDER NOW .......... BACKOFFICE SYSTEMS 3RD PARTIES Business and social media Source : R. van den Hoff / CDEF Holding 17
  • TRANSACTION INTERACTION WEBSITE SOCIAL MEDIA BOOK NOW COMMUNICATION ORDER NOW EVENT DRIVEN .......... Blogs Reviews Tags RSS BACKOFFICE Photo Audio Video SYSTEMS 3RD Wiki PARTIES Social network Business and social media Source : R. van den Hoff / CDEF Holding 17
  • Business and social media 18
  • Amazon.com: How social can you be? 10% product info 90% social info 19
  • 20
  • Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and re a d m e s s a g e s k n o w n a s tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. 21
  • 140 is ... not easy @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way 22
  • 23
  • Twitter Lists Categorize tweeps Easy follow on themes Explore you’re online brand 24
  • WeFollow ✓ start following ‘peers’ ✓ search on tags ✓ add your twitteraccount ✓ and.... search.twitter.com 25
  • Twitcam 26
  • Twitcam ✓ Broadcast video live! 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  • 27
  • TweetStats... 28
  • Twittercounter.com 29
  • Klout Analysis 30
  • Klout 31
  • The Klout Neighborhood 32
  • Twois.net 33
  • Backchannels 34
  • Backchannels ✓ follow events 34
  • Backchannels ✓ follow events ✓ hashtag ( #zv09 ) 34
  • Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools 34
  • Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications 34
  • Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications ✓ let others create ‘the buzzz’ for your event.... 34
  • Tweetreach.com 35
  • Tweetreach.com ✓ measures the reach of hashtags 35
  • Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? 35
  • Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) 35
  • Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) ✓ How many people saw how many tweets? 35
  • Tweetreach.com 36
  • Geome.me 37
  • TwitDiff - Who stopped following me? 38
  • Twitter Poll 39
  • Twitter & RSS 40
  • GET ORGANIZED 41
  • TweetDeck 42
  • 43
  • source: commoncraft RSS? 44
  • Netvibes ✓ aggregate content ✓ RSS Feeds ✓ organize yourself.... 45
  • RSS Reader; how does it work? 46
  • RSS Reader; how does it work? 46
  • RSS Reader; how does it work? 46
  • RSS Reader; how does it work? 46
  • RSS Reader; how does it work? 46
  • RSS Reader; how does it work? 46
  • RSS Reader; the result 47
  • Feedly.com ✓ aggregate content ✓ RSS Feeds ✓ organise yourself ✓ measure reach ✓ save for later.... 48
  • Feedly.com Karma 49
  • CLAIM YOUR EXPERTISE 50
  • En nu.....? ✓ hoe wil je jezelf profileren? ✓ waar zit jouw doelgroep / zitten gelijkgestemden? ✓ kies, activeer & organiseer ✓ deel kennis ✓ participeer in de dialoog ✓ meet je ‘online presence’ ✓ verbind je netwerken via www.mindz.com 51
  • Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 52