What the h*$% is

Don’t BE this guy
use #engauge

Jeff Hilimire
@jeffhilimire
Managing Director
jhilimire@engauge.com
Engauge Digital

With 250+ employees and locations in five states, the
concept of Engauge is to group brilliant agencies in the most
vital marketing disciplines today – branding, direct, and
digital:
•Engauge Communications
•Engauge Direct
•Engauge Digital

Clients

Everyone’s a skeptic
"Everything that can be invented has been invented." -- Charles H. Duell, U.S.
Commissioner of Patents, in 1899.
"I think there is a world market for maybe five computers." --Thomas Watson, chairman
of IBM, 1943
“I think these things [social networks] are going to have some legs, and yet there’s a
faddishness, a faddish nature about anything that basically appeals to younger people.”
--Steve Ballmer, Microsoft CEO
“It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking
on Twitter, who now is the #6 Twitter user in terms of number of followers (close to
1,000,000)

So how do I not sound like a Twitter dork (a twork?)
Tweet: when you send a msg via Twitter (not a “twit”)
Twit: when you say you “twittered” something
Hashtag: tweet topic (i.e. #swineflu)
Tweetup: when Twitter users meet <GASP> face-to-face
TwitPic: 3rd party application that allows pics to be tweeted
Twitterview: a public interview conducted over Twitter
Dweet: a tweet made, under the influence of alcohol
Twang: a tweet from someone in the South
RT: short for re-tweet.
For more Twitter terms: http://twictionary.pbworks.com/

So how do I not sound like a Twitter dork (a twork?)
Tweet: when you send a msg via Twitter (not a “twit”)
Twit: when you say you “twittered” something
Hashtag: tweet topic (i.e. #swineflu)
Tweetup: when Twitter users meet <GASP> face-to-face
TwitPic: 3rd party application that allows pics to be tweeted
Twitterview: a public interview conducted over Twitter
Dweet: a tweet made, under the influence of alcohol
Twang: a tweet from someone in the South
RT: short for re-tweet.
For more Twitter terms: http://twictionary.pbworks.com/

With all this noise, what
makes Twitter so special?
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So why is Twitter relevant?
It’s growth is undeniably impressive
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Fastest Growing Social Networking Site
1382%
February 2008 – February 2009
~ 20M Twitter Accounts Today
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Twitter’s growth
caveat

So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
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So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
17

43%

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So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
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"Twittering stems from a lack of identity. It's a constant update of who you
are, what you are, where you are. Nobody would Twitter if they had a
strong sense of identity."
-- clinical psychologist Oliver James
"Using Twitter suggests a level of
insecurity whereby, unless people
recognize you, you cease to exist. It
may stave off insecurity in the short
term, but it won't cure it."
-- cognitive neuropsychologist Dr David
Lewis
"A way of making sure you are permanently connected to somebody and
somebody is permanently connected to you, proving that you are alive.
It's like when a parent goes into a child's room to check the child is still
breathing. It is a giant baby monitor."
-- book author Alain de Botton
21

So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
But mainly because:
Twitter is a new broadcast medium
It’s a real time analysis of people’s thoughts, interests, perceptions
It’s (today) the only real-time search engine
A legitimate customer service channel
22

8

What’s
important to
me and my
followers?

Twitter really has no idea how to market itself

Twitter is:
... a Broadcast medium
... a way to express yourself
... a way to share & consume information
... a new, real-time search engine
... a customer service tool
... a chat room
... a listening & analytics tool
... a traffic driver
... a way to meet new people, make new connections
... what you make of it

So who are all these people?
* http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/ 28

8

Really, soup?
8

Some actually do just tell people what they’re thinking at the moment...

Latest News and Events

Latest News and Events

Some spew wisdom...

The new classified ads?

Some send out interesting information/links...

Some express their thoughts
on, well, anything...

-- James Andrews,
Digital PR and
Communications for
Ketchum
Hours before
presentation to FedEx
Worldwide
Communications Group
in Memphis, TN
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative
clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and
important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from
someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
-- FedEx Employee
In response to this public statement, emailing the FedEx Corporate Vice President, Vice President, Directors, the communication department, and Ketchum

Real-time event “conversations”

Real-time event “conversations”
Blah blah blah twitter
blah blah blah...
U.S. Rep. Jack Kingston, UGA ’09 Commencement Speaker

Amber Alerts

8

Most popular Twitter clients
Top 10 Twitter
Clients
Web
TweetDeck
Twitterfeed
Twhirl
Twitterrific
Tweetie
Text
Mobile
TwitterFon
TwitPic

Mobile Platforms iPhone Windows Android
* Tweetie Mobile * TwitterDroid
* Twitterfon * Twinkini
* Twitterific Cross
Blackberry
* Twitterlator Platform
* Twitterberry
* Slandr
* TinyTwitter

How do I find
people to follow?

Now
changing
to #FF
http://mashable.com/followfri/

Do Brands Belong on Twitter?

@Starbucks
Transparent, personal, value-
adding, participating via
following.

60

CNN vs. Ashton Kutcher
(race to 1MM followers)

Tools & Measurement
62

Today, the only
“Real Time”
Search
63

URL Shortening (and tracking) services
64

Measuring chatter for Best Buy for Business (tag cloud)
65

Measuring Chatter
66

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Tips
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Some basic tips
Always tweet with @yourname number of
characters free - for RTs!
Reply to all your @’s
Please, please, please don’t Auto DM
Use emoticons to your advantage (yes, they
make a difference at times)
Don’t be this guy

UTILIZE TOOLS LIKE TWITSCOOP
UTILIZE TOOLS LIKE TWITSCOOP
AND TWOPULAR
AND TWOPULAR !

Use emoticons to your advantage
A well-placed ;) would
have made him get the
joke... I hope.

No means no,
Collective Soul!

Most importantly,
jump in!

Questions?
@jeffhilimire