What the hell is Twitter? - Revised

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Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.

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What the hell is Twitter? - Revised

  1. What the h*$% is
  2. Don’t BE this guy use #engauge
  3. Jeff Hilimire @jeffhilimire Managing Director jhilimire@engauge.com Engauge Digital
  4. With 250+ employees and locations in five states, the concept of Engauge is to group brilliant agencies in the most vital marketing disciplines today – branding, direct, and digital: •Engauge Communications •Engauge Direct •Engauge Digital
  5. Clients
  6. Everyone’s a skeptic "Everything that can be invented has been invented." -- Charles H. Duell, U.S. Commissioner of Patents, in 1899. "I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943 “I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people.” --Steve Ballmer, Microsoft CEO “It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking on Twitter, who now is the #6 Twitter user in terms of number of followers (close to 1,000,000)
  7. So how do I not sound like a Twitter dork (a twork?) Tweet: when you send a msg via Twitter (not a “twit”) Twit: when you say you “twittered” something Hashtag: tweet topic (i.e. #swineflu) Tweetup: when Twitter users meet <GASP> face-to-face TwitPic: 3rd party application that allows pics to be tweeted Twitterview: a public interview conducted over Twitter Dweet: a tweet made, under the influence of alcohol Twang: a tweet from someone in the South RT: short for re-tweet. For more Twitter terms: http://twictionary.pbworks.com/
  8. So how do I not sound like a Twitter dork (a twork?) Tweet: when you send a msg via Twitter (not a “twit”) Twit: when you say you “twittered” something Hashtag: tweet topic (i.e. #swineflu) Tweetup: when Twitter users meet <GASP> face-to-face TwitPic: 3rd party application that allows pics to be tweeted Twitterview: a public interview conducted over Twitter Dweet: a tweet made, under the influence of alcohol Twang: a tweet from someone in the South RT: short for re-tweet. For more Twitter terms: http://twictionary.pbworks.com/
  9. With all this noise, what makes Twitter so special? 8
  10. So why is Twitter relevant? It’s growth is undeniably impressive 10
  11. Fastest Growing Social Networking Site 1382% February 2008 – February 2009 ~ 20M Twitter Accounts Today 11
  12. Twitter’s growth caveat
  13. So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery 15
  14. So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;) 17
  15. 43%
  16. 19
  17. So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;) Because it has big time haters (so it must be doing something right) 20
  18. "Twittering stems from a lack of identity. It's a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity." -- clinical psychologist Oliver James "Using Twitter suggests a level of insecurity whereby, unless people recognize you, you cease to exist. It may stave off insecurity in the short term, but it won't cure it." -- cognitive neuropsychologist Dr David Lewis "A way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It's like when a parent goes into a child's room to check the child is still breathing. It is a giant baby monitor." -- book author Alain de Botton 21
  19. So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;) Because it has big time haters (so it must be doing something right) But mainly because: Twitter is a new broadcast medium It’s a real time analysis of people’s thoughts, interests, perceptions It’s (today) the only real-time search engine A legitimate customer service channel 22
  20. 8
  21. What’s important to me and my followers?
  22. Twitter really has no idea how to market itself
  23. Twitter is: ... a Broadcast medium ... a way to express yourself ... a way to share & consume information ... a new, real-time search engine ... a customer service tool ... a chat room ... a listening & analytics tool ... a traffic driver ... a way to meet new people, make new connections ... what you make of it
  24. So who are all these people? * http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/ 28
  25. 8
  26. Really, soup? 8
  27. Some actually do just tell people what they’re thinking at the moment...
  28. Latest News and Events
  29. Latest News and Events
  30. Some spew wisdom...
  31. The new classified ads?
  32. Some send out interesting information/links...
  33. Some express their thoughts on, well, anything...
  34. -- James Andrews, Digital PR and Communications for Ketchum Hours before presentation to FedEx Worldwide Communications Group in Memphis, TN Mr. Andrews, If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith. Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write. -- FedEx Employee In response to this public statement, emailing the FedEx Corporate Vice President, Vice President, Directors, the communication department, and Ketchum
  35. Real-time event “conversations”
  36. Real-time event “conversations” Blah blah blah twitter blah blah blah... U.S. Rep. Jack Kingston, UGA ’09 Commencement Speaker
  37. Amber Alerts
  38. 8
  39. Most popular Twitter clients Top 10 Twitter Clients Web TweetDeck Twitterfeed Twhirl Twitterrific Tweetie Text Mobile TwitterFon TwitPic
  40. Mobile Platforms iPhone Windows Android * Tweetie Mobile * TwitterDroid * Twitterfon * Twinkini * Twitterific Cross Blackberry * Twitterlator Platform * Twitterberry * Slandr * TinyTwitter
  41. How do I find people to follow?
  42. Now changing to #FF http://mashable.com/followfri/
  43. Do Brands Belong on Twitter?
  44. @Starbucks Transparent, personal, value- adding, participating via following.
  45. 60
  46. CNN vs. Ashton Kutcher (race to 1MM followers)
  47. Tools & Measurement 62
  48. Today, the only “Real Time” Search 63
  49. URL Shortening (and tracking) services 64
  50. Measuring chatter for Best Buy for Business (tag cloud) 65
  51. Measuring Chatter 66
  52. 67
  53. 68
  54. Tips 69
  55. Some basic tips Always tweet with @yourname number of characters free - for RTs! Reply to all your @’s Please, please, please don’t Auto DM Use emoticons to your advantage (yes, they make a difference at times) Don’t be this guy
  56. UTILIZE TOOLS LIKE TWITSCOOP UTILIZE TOOLS LIKE TWITSCOOP AND TWOPULAR AND TWOPULAR !
  57. Use emoticons to your advantage A well-placed ;) would have made him get the joke... I hope.
  58. No means no, Collective Soul!
  59. Most importantly, jump in!
  60. Questions? @jeffhilimire

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