4. Jeff Hilimire
@jeffhilimire
Managing Director
jhilimire@engauge.com
Engauge Digital
5. With 250+ employees and locations in five states, the concept of Engauge is to
group brilliant agencies in the most vital marketing disciplines today – branding,
direct, and digital:
•Engauge Communications
•Engauge Direct
•Engauge Digital
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7. Everyone’s a skeptic
quot;Everything that can be invented has been invented.quot; -- Charles H. Duell, U.S.
Commissioner of Patents, in 1899.
quot;I think there is a world market for maybe five computers.quot; --Thomas Watson, chairman
of IBM, 1943
“I think these things [social networks] are going to have some legs, and yet there’s a
faddishness, a faddish nature about anything that basically appeals to younger people.”
--Steve Ballmer, Microsoft CEO
“It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking
on Twitter, who now is the #6 Twitter user in terms of number of followers (close to
1,000,000)
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11. So how do I not sound like a Twitter dork (a twork?)
RT: short for re-tweet.
Tweet: when you send a msg via Twitter (not a “twit”)
Hashtag: tweet topic (i.e. #swineflu)
Tweetup: when Twitter users meet <GASP> face-to-face
TwitPic: 3rd party application that allows pics to be tweeted
Twitterview: a public interview conducted over Twitter
Dweet: a tweet made, regrettably, under the influence of alcohol
Twang: a tweet from someone in the South
For more Twitter terms: http://twictionary.pbworks.com/
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12. With all this noise, what
makes Twitter so special?
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13. So why is Twitter relevant?
It’s growth is undeniably impressive
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10
14. Fastest Growing Social Networking Site
1382%
February 2008 – February 2009
~ 20M Twitter Accounts Today
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23. So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
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20
24. quot;Twittering stems from a lack of identity. It's a constant update of who you
are, what you are, where you are. Nobody would Twitter if they had a
strong sense of identity.quot;
-- clinical psychologist Oliver James
quot;Using Twitter suggests a level of
insecurity whereby, unless people
recognize you, you cease to exist. It
may stave off insecurity in the short
term, but it won't cure it.quot;
-- cognitive neuropsychologist Dr David
Lewis
quot;A way of making sure you are permanently connected to somebody and
somebody is permanently connected to you, proving that you are alive.
It's like when a parent goes into a child's room to check the child is still
breathing. It is a giant baby monitor.quot;
-- book author Alain de Botton
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21
25. So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
But mainly because:
Twitter is a new broadcast medium
It’s a real time analysis of people’s thoughts, interests, perceptions
It’s (today) the only real-time search engine
A customer service channel
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22
30. Twitter is:
... a Broadcast medium
... a way to express yourself
... a way to share & consume information
... a new, real-time search engine
... a customer service tool
... a chat room
... a listening & analytics tool
... a traffic driver
... a way to meet new people, make new connections
... what you make of it
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31. So who are all these people?
* http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/ 31
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41. -- James Andrews,
Digital PR and
Communications for
Ketchum
Hours before
presentation to FedEx
Worldwide
Communications Group
in Memphis, TN
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative
clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and
important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from
someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
-- FedEx Employee
In response to this public statement, emailing the FedEx Corporate Vice President, Vice President, Directors, the communication department, and Ketchum
72. Some basic tips
Always tweet with @yourname number of characters free - for RTs!
Reply to all your @’s
Please, please, please don’t Auto DM
Use emoticons to your advantage (yes, they make a difference at times)
Don’t be this guy
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73. UTILIZE TOOLS LIKE TWITSCOOP
UTILIZE TOOLS LIKE TWITSCOOP
AND TWOPULAR
AND TWOPULAR !
74. Use emoticons to your advantage
A well-placed ;) would
have made him get the
joke... I hope.
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Working together with other disciplines gives us experience we would not get as a pure digital agency alone. We get people to take action online and in the real world.
So why are we here? Why is Twitter
something we should waste time on? With all the other crap out there (name them), why are we talking about Twitter?
Defining twitter is kind of like defining email (some people think email is a joke distribution system)
Case studies - Zappos
- twitter.zappos.com lists the most recent tweets from its 170 employees on Twitter, as well as employee TwitPics, and Zappos Public Mentions.
Case studies - Starbucks follows a ton of people, offers specials, and responds rapidly to customer comments / complaints
I was analyzing chatter around ‘light bulbs’ to see what words were associated. And I ended up finding this cool trend where chatter around light bulbs spiked dramatically around earth day.
Then I did an analysis on ‘Yard.’ Because there is far more chatter on Yard than light bulbs, I was able to see the exact time in the morning when people were getting up and starting to work on their yards. Specifically, yard work really starts to get going at 8:57am on Sundays.
