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government 2.0
architecting for collaboration
                                  by
              tara ‘missrogue’ hunt
                      citizen agency
Tēnā koutou katoa
who am I?
the framework:
web 2.0
“... far from having “crashed”, the web was more
important than ever, with exciting new applications
  and sites popping up with surprising regularity ...
Could it be that the dot-com collapse marked some
kind of turning point for the web, such that a call to
   action such as “Web 2.0” might make sense?”

        Tim O’Reilly on the birth of Web 2.0
web 1.0     web 2.0

read only   read/write



top down    bottom up
core tenets of web 2.0
1. the web as a platform    6. some rights reserved

2. the long tail            7. the perpetual beta

3. data is the next intel   8. cooperate, don’t control
   inside
                            9. software above the level
4. users add value             of a single device

5. network effects by
   default
the road to government 2.0
core tenets of government 2.0
1. the government is my springboard
2. the long, diverse tail of citizens
3. data is...tricky
4. going to the edges for feedback
5. the citizen community: it’s about relationships
6. some rights reserved
7. evolution is an ongoing process
8. trust is the truest way to empowerment
9. government on-the-go
#1. the government is my springboard
“government services as a platform”
platforms are enablers
             between:

•   two parties


•   the user and her experience
the government is an enabler
          between:
•   individual citizens

•   a citizen and a service provider

•   a researcher and information

•   a citizen and a public servant

•   a citizen and her information

•   a citizen and her experience with the gov’t

•   etc.
the best platforms are:
1. modular & extensible (i.e. Firefox, Wordpress]
2. add a secure layer [i.e. Paypal, Verisign]
3. leverage the network to create promotional
   opportunities for users [i.e. eBay, Craigslist,
   Trademe]
4. create interoperability & accessibility [i.e. HTML,
   Microformats]
5. enable symbiotic relationships [i.e. P2P networks]

                                                         more...
the best platforms are:

6. have multiple data on/offramps [i.e. Flickr,
   Twitter]
7. use the data to enhance user experience [i.e.
   Amazon, last.fm]
8. spawn or boost new industries [i.e. Blogger &
   YouTube]
9. do one thing extremely well and invisibly [i.e.
   Google]
homework

•   how can your organization be a platform?

•   how can you enable/ignite industries to be
    built?

•   are you enabling or controlling?
#2. the long, diverse tail of citizens
“the long tail of government services”
the audience is...




          Peter Hirshberg - “The Day of the Longtail”
the forces of the long tail



1. democratize the tools of production
2. democratize the means of distribution
3. connect supply and demand




                               Chris Anderson [the Long Tail]
the forces of the long tail

           force             business                 example
                                                     Digital videocameras,
         democratize      long tail toolmakers,    desktop music and video
no
                                                   editing software, blogging
          production           producers                      tools

         democratize
                          long tail aggregators
ok                                                 Amazon, eBay, iTunes, etc
         distribution

                                                      Google, Technorati,
       connect supply &
                             long tail filters
best                                              Rhapsody, recommendations,
           demand                                             etc.
case study: the citizen archivist
#3. data is...tricky
“government holds the ultimate ‘intel inside’...whatcha
gonna do with it?”
all your base are belong to us
knowledge is power



data in the hands of a few makes for order;
 but data in the hands of many makes for
            endless possibilities
case study: health records
#4. going to the edges for feedback
“people’s voices add value and they are talking”
feedback 1.0
asking people to fill out surveys and questionnaires
& collecting census data (still important, but not everything)
feedback 2.0
Listening & Learning
how to go to the edges 101
1. bring anecdotes and feedback from customer
   service to everyone’s attention
2. fill your RSS readers with blogs you find by a NZ
   citizen & listen to what they are thinking about
3. start collecting attention data
4. involve the public (not focus groups) in planning:
   be open, transparent and ask for feedback
5. learn how to respond to feedback productively
#5. the citizen community
“there is already a network, build relationships”
He aha te mea nui o te ao?
He tangata! He tangata! He
         tangata!
Ryanne Hodsen - “What the heck is Barcamp?”
where gov’t services fits in


 We need to change the way we approach
service, viewing the public not as a recipient,
 but as more of a partner. And government
services are the platform that enables more
 of these projects to grow and be born in a
country as forward thinking as New Zealand.
case study:
Toronto Transit Camp
toronto transitcamp in
      the news




    http://transitcamp.org/
#6. some rights reserved
“what Larry said...”
nine inch nails
#7. evolution is an ongoing process
“government as a perpetual beta”
ha-ha study: the paperwork reduction project
Burden Estimate Statement
“The estimated average burden associated with this collection
of information is 15 minutes per respondent or recordkeeper,
depending on individual circumstances. Comments concerning
   the accuracy of this burden estimate and suggestions for
    reducing this burden should be directed to the Financial
Management Service, Facilities Management Division, Property
 and Supply Branch, Room B-101, 3700 East West Highway,
  Hyattsville, MD 20782 and the Office of Management and
      Budget, Paperwork Reduction Project (1510-0056),
                   Washington, DC 20503.”
#8. trust is the truest way to empowerment
“cooperate with, don’t control your citizens”
on trust
  “Virtually every commercial transaction has
 within itself an element of trust, certainly any
transaction conducted over a period of time. It
   can be plausibly argued that much of the
 economic backwardness in the world can be
  explained by the lack of mutual confidence.”
                - K. Arrow (1972) -
#9. government on-the-go
“the multiple ways to access government services”
imagining the possibilities...
licensing:



http://www.slideshare.net/missrogue
about those rockin’ images:
•   Most are from iStockphoto.com (totally cool site)

•   except for:

    •   me [on Flickr.com/photos/missrogue) p.3

    •   video of “The Day of the Longtail” by Peter Hirshberg p.17

    •   screenshot of NZ History online by Skitch (Plasq) p. 21

    •   image of “All Your Data Are Belong to Us” from ? p.23

    •   video of “What is BarCamp?” by Ryanne Hodsen p.32

    •   toronto transit camp buttons by Tom Purves on Flickr p.34

    •   toronto transit camp video from CityTV.ca p. 35

    •   images icanhascheezburger.com p.41-45
Tara Hunt

tara@citizenagency.com
    415.694.1951
  skype: tarahunt747


www.citizenagency.com
www.horsepigcow.com

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Government 2.0: architecting for collaboration

  • 1. government 2.0 architecting for collaboration by tara ‘missrogue’ hunt citizen agency
  • 5. “... far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity ... Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0” might make sense?” Tim O’Reilly on the birth of Web 2.0
  • 6. web 1.0 web 2.0 read only read/write top down bottom up
  • 7. core tenets of web 2.0 1. the web as a platform 6. some rights reserved 2. the long tail 7. the perpetual beta 3. data is the next intel 8. cooperate, don’t control inside 9. software above the level 4. users add value of a single device 5. network effects by default
  • 8. the road to government 2.0
  • 9. core tenets of government 2.0 1. the government is my springboard 2. the long, diverse tail of citizens 3. data is...tricky 4. going to the edges for feedback 5. the citizen community: it’s about relationships 6. some rights reserved 7. evolution is an ongoing process 8. trust is the truest way to empowerment 9. government on-the-go
  • 10. #1. the government is my springboard “government services as a platform”
  • 11. platforms are enablers between: • two parties • the user and her experience
  • 12. the government is an enabler between: • individual citizens • a citizen and a service provider • a researcher and information • a citizen and a public servant • a citizen and her information • a citizen and her experience with the gov’t • etc.
  • 13. the best platforms are: 1. modular & extensible (i.e. Firefox, Wordpress] 2. add a secure layer [i.e. Paypal, Verisign] 3. leverage the network to create promotional opportunities for users [i.e. eBay, Craigslist, Trademe] 4. create interoperability & accessibility [i.e. HTML, Microformats] 5. enable symbiotic relationships [i.e. P2P networks] more...
  • 14. the best platforms are: 6. have multiple data on/offramps [i.e. Flickr, Twitter] 7. use the data to enhance user experience [i.e. Amazon, last.fm] 8. spawn or boost new industries [i.e. Blogger & YouTube] 9. do one thing extremely well and invisibly [i.e. Google]
  • 15. homework • how can your organization be a platform? • how can you enable/ignite industries to be built? • are you enabling or controlling?
  • 16. #2. the long, diverse tail of citizens “the long tail of government services”
  • 17. the audience is... Peter Hirshberg - “The Day of the Longtail”
  • 18. the forces of the long tail 1. democratize the tools of production 2. democratize the means of distribution 3. connect supply and demand Chris Anderson [the Long Tail]
  • 19. the forces of the long tail force business example Digital videocameras, democratize long tail toolmakers, desktop music and video no editing software, blogging production producers tools democratize long tail aggregators ok Amazon, eBay, iTunes, etc distribution Google, Technorati, connect supply & long tail filters best Rhapsody, recommendations, demand etc.
  • 20. case study: the citizen archivist
  • 21.
  • 22. #3. data is...tricky “government holds the ultimate ‘intel inside’...whatcha gonna do with it?”
  • 23. all your base are belong to us
  • 24. knowledge is power data in the hands of a few makes for order; but data in the hands of many makes for endless possibilities
  • 26. #4. going to the edges for feedback “people’s voices add value and they are talking”
  • 27. feedback 1.0 asking people to fill out surveys and questionnaires & collecting census data (still important, but not everything)
  • 29. how to go to the edges 101 1. bring anecdotes and feedback from customer service to everyone’s attention 2. fill your RSS readers with blogs you find by a NZ citizen & listen to what they are thinking about 3. start collecting attention data 4. involve the public (not focus groups) in planning: be open, transparent and ask for feedback 5. learn how to respond to feedback productively
  • 30. #5. the citizen community “there is already a network, build relationships”
  • 31. He aha te mea nui o te ao? He tangata! He tangata! He tangata!
  • 32. Ryanne Hodsen - “What the heck is Barcamp?”
  • 33. where gov’t services fits in We need to change the way we approach service, viewing the public not as a recipient, but as more of a partner. And government services are the platform that enables more of these projects to grow and be born in a country as forward thinking as New Zealand.
  • 35. toronto transitcamp in the news http://transitcamp.org/
  • 36. #6. some rights reserved “what Larry said...”
  • 38. #7. evolution is an ongoing process “government as a perpetual beta”
  • 39. ha-ha study: the paperwork reduction project
  • 40. Burden Estimate Statement “The estimated average burden associated with this collection of information is 15 minutes per respondent or recordkeeper, depending on individual circumstances. Comments concerning the accuracy of this burden estimate and suggestions for reducing this burden should be directed to the Financial Management Service, Facilities Management Division, Property and Supply Branch, Room B-101, 3700 East West Highway, Hyattsville, MD 20782 and the Office of Management and Budget, Paperwork Reduction Project (1510-0056), Washington, DC 20503.”
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. #8. trust is the truest way to empowerment “cooperate with, don’t control your citizens”
  • 47. on trust “Virtually every commercial transaction has within itself an element of trust, certainly any transaction conducted over a period of time. It can be plausibly argued that much of the economic backwardness in the world can be explained by the lack of mutual confidence.” - K. Arrow (1972) -
  • 48. #9. government on-the-go “the multiple ways to access government services”
  • 51. about those rockin’ images: • Most are from iStockphoto.com (totally cool site) • except for: • me [on Flickr.com/photos/missrogue) p.3 • video of “The Day of the Longtail” by Peter Hirshberg p.17 • screenshot of NZ History online by Skitch (Plasq) p. 21 • image of “All Your Data Are Belong to Us” from ? p.23 • video of “What is BarCamp?” by Ryanne Hodsen p.32 • toronto transit camp buttons by Tom Purves on Flickr p.34 • toronto transit camp video from CityTV.ca p. 35 • images icanhascheezburger.com p.41-45
  • 52. Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com