Twitter: Not Just For the Birds

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These are the slides for a speech I'm going to give on Twitter at my Toastmasters club and probably other places.

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Twitter: Not Just For the Birds

  1. 1. ...not just for the birds. by Stacy E. Lukasavitz (@damnredhead) 1
  2. 2. Remember party lines? 2
  3. 3. ... me neither. 3
  4. 4. How about a cocktail party? 4
  5. 5. That’s better! • multiple conversations at once • overhearing others, joining in • private conversations • networking, making friends • having fun! 5
  6. 6. So, this “twitter thing” . . . what is it? 6
  7. 7. 7
  8. 8. Microblogging? • brief updates, 140 characters or less (“tweets”) • published online, publicly or privately • submitted via web, IM, text messaging, third-party application 8
  9. 9. The 5 Stages of Acceptance 1. Denial “I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?” 2. Presence “OK, I don’t really get why people love it, but I guess I should at least create an account.” 3. Dumping “I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.” 4. Conversing “I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.” 5. Microblogging “I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.” Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com) 9
  10. 10. Not ... What are you doing? ... but ... What has your attention? 10
  11. 11. Why would anybody do this? • increase social, professional networks • find jobs, employees • customer service • news updates • promote projects, interesting articles, others • event coordination • possibilities are ENDLESS 11
  12. 12. Personal, conversational Headlines, news 12
  13. 13. Customer Service 13
  14. 14. True story I know this guy in real life -- through Twitter. 14
  15. 15. If you doubt the impact . . . 15
  16. 16. First major news story displaying impact of Twitter: April 25, 2008 16
  17. 17. These might sound more familiar: 17
  18. 18. 18
  19. 19. 19
  20. 20. So, how do you do it? 20
  21. 21. Tweet to your public timeline 21
  22. 22. reply using @ 22
  23. 23. use “d” to directly/privately message somebody 23
  24. 24. ReTweet using “RT” 24
  25. 25. The Power of the ReTweet: • communicates ideas, news quickly to mass amounts of people • viral in nature • usually generates followers from one person’s network to another 25
  26. 26. tweetup n. A real world meeting between two or more people who know each other through the online Twitter service. etymology: twitter + meetup = tweetup 26
  27. 27. #hashtags • way of tracking conversations about a certain topic • easy to find a compilation of tweets by people at certain events 27
  28. 28. Text message your tweets to 40404 28
  29. 29. Many tools to make it easier TweetDeck Twhirl 29
  30. 30. LOTS-o-services to use: . . .these are just a few. 30
  31. 31. TweetStats.com: 31
  32. 32. How do you find people to follow? 32
  33. 33. How can YOU use Twitter? 33
  34. 34. . . . not just for the birds. Stacy E. Lukasavitz @damnredhead http://www.thatdamnredhead.net http://www.stacylukas.com stacy@stacylukas.com 34
  35. 35. Credits Images on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com) Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com) Slide #9: “5 Stages of Twitter Acceptance” originally published on Influential Marketing Blog http://rohitbhargava.typepad.com Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive) Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares) Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr) Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan) http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http:// www.danieleizans.com) at Novi Tweetup, January 19, 2009. Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/ Slide #31: http://www.tweetstats.com Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot) 35

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