• brief updates, 140 characters or
• published online, publicly or
• submitted via web, IM, text
messaging, third-party application
The 5 Stages of Acceptance
“I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?”
“OK, I don’t really get why people love it, but I guess I should at least create an account.”
“I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.”
“I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.”
“I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.”
Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com)
What are you doing?
... but ...
What has your attention?
Why would anybody do this?
• increase social, professional networks
• ﬁnd jobs, employees
• customer service
• news updates
• promote projects, interesting articles, others
• event coordination
• possibilities are ENDLESS
. . . not just for the birds.
Stacy E. Lukasavitz
Images on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com)
Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com)
Slide #9: “5 Stages of Twitter Acceptance” originally published on Inﬂuential Marketing Blog
Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive)
Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares)
Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr)
Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html
Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan)
Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http://
www.danieleizans.com) at Novi Tweetup, January 19, 2009.
Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or
Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.ﬂickr.com/photos/futileboy/3026065024/
Slide #31: http://www.tweetstats.com
Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot)