New and Improved Grown-Ups Guide to Web 2.0

392 views

Published on

Market Arts Creative reveals how they used Web 2.0 technology to give their business a makeover.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
392
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

New and Improved Grown-Ups Guide to Web 2.0

  1. 1. In the beginning...
  2. 2. mar ketar tscreative .com I M A G I N E T H AT. W E D O . The Grown-ups Guide to the Social World of Web 2.0
  3. 3. marketar tscreative .com I M A G I N E T H AT. W E D O . US Internet Users by Age 2-11 - 18,042,000 12-17 - 19,280,000 18-24 - 22,826,000 25-34 - 29,116,000 35-44 - 35,204,000 45-54 - 33,073,000 55-64 - 20,194,000 65+ - 11,194,000 303,824,646 people in North America Source: US Census Bureau 189,468,000 people on the Internet in the USA Source: comScore Media Metrix
  4. 4. marketar tscreative .com I M A G I N E T H AT. W E D O . US Internet Users by Age 5.9% 9.5% 2-11 - 18,042,000 10.7% 10.2% 12-17 - 19,280,000 18-24 - 22,826,000 25-34 - 29,116,000 12.1% 35-44 - 35,204,000 17.5% 45-54 - 33,073,000 55-64 - 20,194,000 65+ - 11,194,000 15.4% 18.6% 303,824,646 people in North America Source: US Census Bureau 189,468,000 people on the Internet in the USA Source: comScore Media Metrix
  5. 5. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe
  6. 6. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe DMOZ Flickr iTunes Zoom Info LinkedIn Plaxo Vimeo Fast Company Facebook Content. Ning You Tube Share. LA2M Listen. Technorati Respond. Twitter Public Motor City Speaking FriendFeed Connect Ping.fm Podcast Guest Naymz Appearances Client Web Scrapplet Sites
  7. 7. marketar tscreative .com I M A G I N E T H AT. W E D O . Personable not Personal
  8. 8. marketar tscreative .com I M A G I N E T H AT. W E D O . Biggby Coffee.
  9. 9. marketar tscreative .com I M A G I N E T H AT. W E D O . One Bird Who Knows How to Tweet.
  10. 10. marketar tscreative .com I M A G I N E T H AT. W E D O . One Bird Who Knows How to Tweet.
  11. 11. marketar tscreative .com I M A G I N E T H AT. W E D O . The Devil is in the Doing.
  12. 12. marketar tscreative .com I M A G I N E T H AT. W E D O . Adaptability Long-term New Development Collaborate Create Internal External Capability Opportunity Control Compete Short Term Better Performance Stability ©2001 Robert E. Quinn. www.leadingwithlift.com
  13. 13. marketar tscreative .com I M A G I N E T H AT. W E D O . Adaptability Long-term New Development Knowledge Innovation 12.5% Collaborate 12.5% Create Community Growth 12.5% 12.5% Internal External Capability Opportunity Quality Speed 12.5% 12.5% Efficiency Profits Control 12.5% 12.5% Compete Short Term Better Performance Stability ©2001 Robert E. Quinn. www.leadingwithlift.com
  14. 14. marketar tscreative .com I M A G I N E T H AT. W E D O . Collaborate 5% = 1.5 hrs/wk Communications Connect with colleagues Connect with community Create 50% = 15 hrs/wk New Venture Control Develop content 10% = 3 hrs/wk Launch mktg site Operations Connect Administration with sponsors Marketing Social network Compete PR opportunities 35% = 10.5 hrs/wk Blog / Podcast Client Services eNews / Web updates Write Manage projects Solve problems Grow relationships ©2001 Robert E. Quinn. www.leadingwithlift.com
  15. 15. marketar tscreative .com I M A G I N E T H AT. W E D O . Collaborate 5% = 1.5 hrs/wk Communications Connect with colleagues New Venture 30% Connect with community Communications 5% Create 50% = 15 hrs/wk Operations New Venture Control 10% Develop content 10% = 3 hrs/wk Launch mktg site Operations Connect Administration Marketing with sponsors 20% Marketing Social network Compete PR opportunities 35% = 10.5 hrs/wk Client Services Blog / Podcast Client Services 35% eNews / Web updates Write Manage projects Solve problems Grow relationships ©2001 Robert E. Quinn. www.leadingwithlift.com
  16. 16. marketar tscreative .com I M A G I N E T H AT. W E D O .
  17. 17. marketar tscreative .com I M A G I N E T H AT. W E D O .
  18. 18. marketar tscreative .com I M A G I N E T H AT. W E D O . Good Enough to Tell a Friend.
  19. 19. marketar tscreative .com I M A G I N E T H AT. W E D O .
  20. 20. marketar tscreative .com I M A G I N E T H AT. W E D O . Roanoke College Video Good Enough to be Viral
  21. 21. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To:
  22. 22. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR.
  23. 23. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio.
  24. 24. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio. Snoball microphones rock.
  25. 25. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio. Snoball microphones rock. Wireless mics really are affected by microwave ovens and good buddy CBs.
  26. 26. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio. Snoball microphones rock. Wireless mics really are affected by microwave ovens and good buddy CBs. Stupid stuff is the stuff of smart blogging.
  27. 27. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio. Snoball microphones rock. Wireless mics really are affected by microwave ovens and good buddy CBs. Stupid stuff is the stuff of smart blogging. Friend feed is a refuge for tweeted-out Twitterers.
  28. 28. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned So You Don’t Have To: You’re not NPR. Sketchy video works. Same rule does not apply to audio. Snoball microphones rock. Wireless mics really are affected by microwave ovens and good buddy CBs. Stupid stuff is the stuff of smart blogging. Friend feed is a refuge for tweeted-out Twitterers. Ping.fm is the best thing since coffee and chocolate.
  29. 29. marketar tscreative .com I M A G I N E T H AT. W E D O . Flickr Tip: Post your own display ads in Flickr.
  30. 30. marketar tscreative .com I M A G I N E T H AT. W E D O . Cool Cats to Follow.
  31. 31. marketar tscreative .com I M A G I N E T H AT. W E D O . Cool Cats to Follow.
  32. 32. marketar tscreative .com I M A G I N E T H AT. W E D O . Oscar
  33. 33. marketar tscreative .com I M A G I N E T H AT. W E D O . More Cool Cats to Follow
  34. 34. marketar tscreative .com I M A G I N E T H AT. W E D O . More Cool Cats to Follow
  35. 35. marketar tscreative .com I M A G I N E T H AT. W E D O . Twitter Tools
  36. 36. marketar tscreative .com I M A G I N E T H AT. W E D O . Twitter Tools Search.twitter.com TwitterFriends: Analytic tool to identify relevant conversation TweepSearch: Find bios and patterns. location with key words. Qwitter: Emails you when Mr. Tweet: Review your network someone un-follows you. (Ouch)! and tweets. Suggests new people, new relevant tweets. TwitterCounter: Charts followers for any user name.
  37. 37. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources
  38. 38. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Brian Solis’s Pitch Engine Guide to the Digital Revolution Social media press release builder & custom newsroom Media Post Publications Free e-news on all things Internet MatchPoint. Subscription web service. Analyzes key words in press Peter Shankman’s (HARO) release. Spits out a list of journalists/ www.helpareporter.com bloggers who have written on the Free daily e-mail about media topic. About $65/month. opportunities.
  39. 39. marketar tscreative .com I M A G I N E T H AT. W E D O . The Grown-ups Guide to the Social World of Web 2.0
  40. 40. marketar tscreative .com I M A G I N E T H AT. W E D O . The Grown-ups The End. Guide to the Social World or maybe just a new beginning. of Web 2.0

×