Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document discusses how different social media platforms like Facebook, LinkedIn, and Twitter are used by businesses and consumers. It provides details on how each platform can be used for marketing, recruiting, brand awareness, and relationship building. The advantages and disadvantages of using each platform from both a business and consumer perspective are examined. The document also explores how these sites may be changing how people interact both online and offline.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document discusses how different social media platforms like Facebook, LinkedIn, and Twitter are used by businesses and consumers. It provides details on how each platform can be used for marketing, recruiting, brand awareness, and relationship building. The advantages and disadvantages of using each platform from both a business and consumer perspective are examined. The document also explores how these sites may be changing how people interact both online and offline.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
This document provides an overview of social media marketing basics. It discusses why businesses should use social media, the top social networks like Facebook, Twitter, LinkedIn and Pinterest, what types of content to post, and tips for getting started. The document recommends businesses start with creating a Facebook page, telling customers about their presence, posting a mix of entertaining, useful and business content on a regular schedule, and using tools to automate and monitor their social media efforts.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
The document outlines Kelly Mirabella's presentation on using social media for real estate. It discusses the benefits of using platforms like Facebook, LinkedIn and Instagram for real estate networking, marketing, lead generation and branding. Specific tips are provided on setting up profiles and pages on each platform and engaging strategies like using photos, videos, hashtags and more. Tools for social media management are also highlighted.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document discusses the basics of social media marketing, including how to use tools like blogs, social networks, and online communities to build credibility, distribute content, and attract potential customers through person-to-person engagement and sharing of valuable information. It provides tips for setting goals and strategies, positioning products, communicating one's message, and monitoring the results of social media campaigns. The overall focus is on understanding how social media works as a marketing channel and leveraging its capabilities effectively.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media is about engagement and interaction between people using online platforms. It encompasses various technologies and applications like Facebook, Twitter, and blogs. While social media started as a way for people to connect, it has now evolved into a powerful marketing tool for businesses to engage with customers, build their brand, and spread content virally. The key is to listen to your audience, engage with them authentically, and create shareable content that appeals to a wide network.
The document criticizes the traditional model of separating a business's products, brand, and advertising from its social media and internet presence. It argues that businesses should focus on having interesting and social products, brands, and advertising both online and offline, rather than treating social media as a separate strategy. The key is for all aspects of the business to cultivate interesting stories and multi-faceted personalities that engage people directly, rather than just engaging people with advertising about the brand. The top four ingredients for success are to have an interesting and social business, product, brand, and advertising.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
The document discusses thought leadership and positioning oneself as an expert in the marketplace. It defines thought leadership as earning trust and credibility by offering unique information, insights, and ideas. Becoming a thought leader positions a company as an industry authority. The presentation outlines how to develop thought leadership by recognizing opportunities in one's industry, developing a unique point of view, and crafting solutions that are novel, relevant, proven, practical, focused, and logically rigorous.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
This document provides an overview of social media marketing basics. It discusses why businesses should use social media, the top social networks like Facebook, Twitter, LinkedIn and Pinterest, what types of content to post, and tips for getting started. The document recommends businesses start with creating a Facebook page, telling customers about their presence, posting a mix of entertaining, useful and business content on a regular schedule, and using tools to automate and monitor their social media efforts.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
The document outlines Kelly Mirabella's presentation on using social media for real estate. It discusses the benefits of using platforms like Facebook, LinkedIn and Instagram for real estate networking, marketing, lead generation and branding. Specific tips are provided on setting up profiles and pages on each platform and engaging strategies like using photos, videos, hashtags and more. Tools for social media management are also highlighted.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document discusses the basics of social media marketing, including how to use tools like blogs, social networks, and online communities to build credibility, distribute content, and attract potential customers through person-to-person engagement and sharing of valuable information. It provides tips for setting goals and strategies, positioning products, communicating one's message, and monitoring the results of social media campaigns. The overall focus is on understanding how social media works as a marketing channel and leveraging its capabilities effectively.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media is about engagement and interaction between people using online platforms. It encompasses various technologies and applications like Facebook, Twitter, and blogs. While social media started as a way for people to connect, it has now evolved into a powerful marketing tool for businesses to engage with customers, build their brand, and spread content virally. The key is to listen to your audience, engage with them authentically, and create shareable content that appeals to a wide network.
The document criticizes the traditional model of separating a business's products, brand, and advertising from its social media and internet presence. It argues that businesses should focus on having interesting and social products, brands, and advertising both online and offline, rather than treating social media as a separate strategy. The key is for all aspects of the business to cultivate interesting stories and multi-faceted personalities that engage people directly, rather than just engaging people with advertising about the brand. The top four ingredients for success are to have an interesting and social business, product, brand, and advertising.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
The document discusses thought leadership and positioning oneself as an expert in the marketplace. It defines thought leadership as earning trust and credibility by offering unique information, insights, and ideas. Becoming a thought leader positions a company as an industry authority. The presentation outlines how to develop thought leadership by recognizing opportunities in one's industry, developing a unique point of view, and crafting solutions that are novel, relevant, proven, practical, focused, and logically rigorous.
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
Protocol Informatics Pvt Ltd. is a company that provides professional data, voice, CCTV, and structured cabling services. They have experienced consultants, project managers, and technicians with over 15 years experience delivering numerous projects on time and within budget. Their goal is to provide cost-effective, high-quality cabling solutions to meet their clients' connectivity needs. They offer a range of services including cabling design, installation, testing, and annual maintenance contracts.
The document discusses communication and interpersonal skills for managers. It covers defining communication and interpersonal skills, the importance of communication, communication models like the linear and transactional models, listening skills, overcoming communication barriers, and using a personal development plan to improve managerial performance. The objectives are to reflect on the previous day's learning, evaluate strategies to overcome communication barriers, understand how interpersonal skills affect management, and develop a personal development plan.
This document provides guidance and advice for business leaders and network marketers. It discusses the importance of having the right attitude and mindset for success. It encourages leaders to think positively about the future, stay focused on the present, and avoid getting stuck in details. It also emphasizes the importance of training and supporting others. The document provides tips for selling, building rapport, handling objections, and giving effective presentations that include getting agreement from prospects. The overall message is that leadership requires setting a good example and providing guidance to help others succeed.
What's at the end of your link - is it sticky?
As a result of the continuing growth of social media the importance of providing quality content i.e. ‘what’s at the end of the link’ has never been greater in terms of engaging stakeholders – i.e. sticky content! We write hundreds of thought leadership pieces every year on diverse and complex subjects for publication all over the world, for many different industries. So if this is an issue your wrestling with - give us a call.
The document discusses thought leadership strategies for building credibility and branding. It defines thought leadership as demonstrating industry knowledge, communication skills, expertise, experience, and being a news generator. The goals of thought leadership are to generate brand awareness, demonstrate vision and drive, build a positive reputation, and emphasize knowledge and credibility. It recommends educating the industry, defining constituents, contributing to conversations, and leading by example as thought leadership strategies.
A new(ish) perspective on knowledge management in small organisations, with a little bit of Frank Zappa and Superman 3 thrown in. Originally delivered at the NCVO Information Management Conference, London, Nov 2008.
IDEA Network Workshop 4 - Leadership and Networking (Mike French)Angela Li
This document discusses the importance of networking for startups and leadership. It provides reasons for networking such as finding customers, partners, advisors, and investors. It then gives tips on how to network effectively both online and in-person at various events and organizations. The document stresses listening skills, follow up, and maintaining relationships over sales. It also addresses challenges with networking and provides advice for startups.
The 7 Laws Of Network Marketing Leadership - Randy gageJames Wood
Randy Gage discusses 7 laws of network marketing leadership. The first law is that the first person you lead is yourself - you must lead by example. The second law is that by growing your people through self-development programs, they will grow the network. The third law is that you don't manage people but lead them through guiding and training. The fourth law is that true leaders develop belief in followers' abilities rather than just their belief in the leader. The fifth law is that if everyone is asked to lead, then no one actually does because of bystander effects - leadership roles should be clearly defined.
Are you the leader of volunteer engagement that your organization needs you to be? Join your peers to meet, explore the qualities and skills of a good leader, and share experiences around leading the strategy and implementation of engaging volunteers to become that leader.
The document discusses using data for improvement, accountability, and research in healthcare. It outlines three aspects of using data: improvement aims to improve care through testing changes, accountability focuses on comparison and evaluation of current performance, and research aims to generate new knowledge through controlled testing and hypothesis testing. The document also discusses run charts and control charts as tools to analyze data over time and distinguish common and special cause variation.
John Wilderspin: Early implementers update: making the best use of combined r...The King's Fund
John Wilderspin, National Director, Health and Wellbeing Board Implementation, Department of Health, discusses health and wellbeing boards and the progress of early adopters.
International digital health and care congress 2014 - Breakouts: Thursday, se...The King's Fund
The document outlines the schedule for breakout sessions on Thursday at a conference. It lists 6 concurrent sessions (T2A through T2F) happening during session two. Each session has multiple presentations on topics related to digital health and care, such as apps to help with mental health, using video conferencing for consultations, engaging staff and users to adopt digital services, encouraging self-management of long-term conditions, delivering healthcare in rural settings, and training staff on technology. The document provides the names and affiliations of the multiple speakers at each breakout session.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customers.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customers.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customers.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact people at target companies, and gather background on prospects. Tips included completing a full profile, using keywords, and regularly connecting with others.
- A question and answer section to help attendees with utilizing LinkedIn
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include downloads, submissions, purchases, views of high-value content.
- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include page views (e.g. visiting a "Thank You" page), event tracking (e.g. playing a video), ecommerce transactions, and time on site.
- Goals provide crucial insights into how well your site is driving desired outcomes and conversions. You can analyze goal completion rates and optimize accordingly.
- Setting up goals involves defining the goal name, type, and conditions (e.g. page URL for a page view goal).
- Goal data appears throughout Analytics reports to help you
The document discusses several major social media platforms and how they can be used. It provides summaries of Facebook, Twitter, Flickr, YouTube, and LinkedIn. Each summary includes who uses the platform, why it's useful, what it can be used for, why it matters, and tips for using the platform effectively. The document conveys that social media provides many opportunities for connecting, sharing, and communicating information to broad audiences in real-time. It suggests social media will continue evolving with trends in mobile usage, geo-location services, and privacy.
This document provides a social media strategy kit to help companies get started with social media. It outlines the benefits of social media including affordable marketing, viral reach, and increased traffic. The kit contains best practices, templates, and resources to educate staff on social media, establish policies, protect brands, measure activities, and manage online reputation. It also provides overviews and guidelines for popular social media platforms like Twitter, LinkedIn, Facebook, YouTube, and blogs.
Search Engine Optimisation (SEO) for VideoRebecca Caroe
Explanation of 5 areas where you can use video and SEO to achieve your marketing goals. practical tips and implementable tools for the small medium (SME) sized business.
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The document provides tips for succeeding on YouTube in 2017. It discusses 11 key elements: 1) Branding your channel, 2) Quality video production, 3) Keyword optimization, 4) Including video length of at least 3 minutes, 5) Including calls to action, and 6) Using end screens. It emphasizes the importance of watch time as a ranking signal and recommends optimizing videos, titles, descriptions and tags with target keywords. The document also discusses other optimization strategies like mobile viewing, international audiences, and thumbnail design.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
7 Content Marketing Trends That Matter in 2017Jay Baer
The document summarizes 7 top content marketing trends for 2017:
1. Mapping customer micro-moments to understand their full customer journey and create helpful content at the right moments.
2. Creating content for current customers to improve retention rates which are more profitable than acquiring new customers.
3. On-the-fly content creation using mobile devices and editing apps to create high-quality, real-time content.
4. Brands moving from polished fiction stories to more authentic nonfiction content by embracing unfiltered, documentary-style communication.
5. Increased focus on content testing to determine what content works best and be truly committed to content marketing efforts.
6. Growing use of augmented and virtual reality by early
The CMO Blueprint for Account-Based MarketingJay Baer
This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
Four Photography Tips for Social Media #smsecretsJay Baer
4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.
These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.
Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.
A solid guide for aspiring social media marketers and content marketers, world-wide.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
The 8 Things Online Influencers Can Do For YouJay Baer
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I was an early adopter of live Twitter interviews (twitterviews), long before George Stephanopoulos popularized the concept by chatting with Senator John McCain in 140 character bursts.
My first Twitter interview with with social media consultant Joseph Jaffe on October 10, 2008. Since then, I’ve conducted regular Twitter interviews with a series of social media luminaries, on an approximately twice monthly schedule.
The interview series is called Twitter 20 because I ask 20 questions during the sessions – which last approximately 90 minutes. The hash tag is #twt20 and I post transcripts of all interviews here.
I find the format to be very interesting and informative, as it cuts through the clutter and forces both interviewer and interviewee to be clear and concise. Some incredibly interesting insights have been offered as part of the Twitter 20 series.
Learn more about Convince and Convert at http://www.convinceandconvert.com or how you can work with Jay Baer at http://jaybaer.com.
7 Ingredients for Employee Social Media AdvocacyJay Baer
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This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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You're a Rock Star: Building Thought Leadership Through Social Networking
1. You’re a Rock Star
Building Thought Leadership Through Social networking
AMCF
06/25/09
2. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. INbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
18. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
33. With community members more
willing to listen to peers than seek
advice from a vendor's sales
representative, bad vendor
behavior will repel prospects and
customers like milk gone sour.
39. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Social networking and Inbound Marketing
4. planning Your Personal Brand
BREAK
5. Tools of the Trade
6. Case Studies
LUNCH
60. Order of Importance Of Content
for On-Page SEO
1. URL (3-5 words, with search term)
2. Title (70 characters or Fewer, with search term)
3. Headline (Hi) (search term +)
4. Subhead (H2) (search term +)
5. Body Text (Bold, First Line)
6. Alt Image (Describe Image + Search Term)
7. Links (Internal, to Strong pages)
8. Description (180 Characters or Fewer, With Search Term)
9. Keywords (10 or Fewer, Match Page Content)
63. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
79. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
98. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
129. Are You Ready To Blog?
1. Why Do You Want To?
2. Who Is Your Audience, Specifically?
3. What Is Your Blog About?
4. Are You a Writer, Or Something Else?
5. Do You Have 20 Headlines?
6. What Similar Blogs Exist?
7. How Frequently Can You Commit?
8. What Does Success Look Like?
131. Setting Up a Blog Is Easy
1. Free vs. Paid (Go With paid)
2. We Recommend Wordpress
3. Get Your Own Domain
4. Be Keyword Smart
5. Add A Little Color
6. Don’t Sweat The Small Stuff At First
132. Keyword-rich Title
Short URL
Descriptive Tagline
Humanizing Photo
Clear Navigation Obvious Search
Strong Calls to Action
Credibility Boosters
Omni-present Bio
Images
Atomized Content
Lots of space, easy to read
Omni-present Contact Info
Subheads
Anatomy of a
Good Blog
141. Vary Content, LIke a magazine
1. Mix Trends, How-Tos, and Case Studies
2. Mix Feature-Length and Short
3. Mix Timely With Timeless
4. Mix Text With Video
5. Mix Positive With Negative
6. Mix Personal With Professional
7. Find A Signature
142.
143. chrisbrogan.com
20 Blog Post Ideas
1. What challenges are my potential customers facing. Do I have any advice?
2. What have I read lately? What points were interesting? Can I add to it?
3. What bugs me? Can I write about another way to approach it?
4. Who do I admire? Can I write something about them that explains how to
emulate those traits?
5. What has the potential of helping (hurting) me or my community in the
coming months? Are there possible ways out of it?
6. What kinds of tools are missing from my environment that would help
things along?
7. Which companies or parts of an industry might benefit from my ideas?
8. How do other industries compare to what my community is thinking about?
9. What kinds of thoughts will inspire my audience to contact me (or support
a cause, or buy your product, or support your interests)?
10. What do I want to know that I can ask my community?
144. chrisbrogan.com
20 Blog Post Ideas
11. How ___ is like _____.
12. __ Ways to Convince the Boss to Try ____.
13. How do I _______?
14. Here are some new ways to ________.
15. My personal recipe for ______.
16. If I ran the _____.
17. Three improvements to your company’s _______.
18. Your first steps into ______.
19. If you find yourself stuck, try _____.
20. Restarting now would _____.
145. Blog Post Ingredients
1. HeAdline
2. Main Point
3. Secondary Points
4. Search Term
5. Subheads
6. PHotos/Art
7. Resources, etc.
8. Call to Action
149. The Bad News
“Serious” journalism
will die
Media will be
dominated by
personalities, opinions
Coverage will be
cursory, instant, and
increasingly salacious
169. Linkedin Tips
1. Use Email or Twitter With Last Name
2. Complete Entire Profile
3. LInk to Blog RSS
4. Use Applications
5. Invite Everyone
6. find Old Connections in Search
7. Browse and Find Connections of Your Connections
170. Linkedin Tips
8. Liberally Provide and Request Recommendations
9. Use LInkedin Messages to Break Through Clutter
10. Use Answers
11. Use Search to Find Prospect Contacts
12. Use Search to Find Background Info
173. Twitter - Changing the nature of
Connections
It’s a community, Not a Megaphone
Be Helpful First
RT and H/T Liberally, and Give Credit
Remember For Whom You’re Working
174. BuffsRawlinson: @pennyedwards consulting outfits like McKinsey, Accenture
sell 'pre packed models' globally & when they fail use complexity models as
excuse
Glassdoor_buzz: A.T. Kearney Management Consulting Associate "Not a
good place to be" http://bit.ly/6jyJV