You’re a Rock Star
Building Thought Leadership Through Social networking
                       AMCF
                     ...
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. INbound Marketing and SEO

4. planni...
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog Promotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
I Will Tell You The Truth.   Today’s
                Truth.
We’re All In This Together
The World According to Social media
The World According to Social media
                China
The World According to Social media
                China
                  India
The World According to Social media
                China
                  India
                     United States
The World According to Social media
                China
                  India
                     United States
     ...
The World According to Social media
                China
                  India
                     United States
     ...
It’s Not Just Kids




        75% of internet users
        engage in some form of
        social media
Social Networks Close the Gap
ConnectIons Not Driven By
Geography or Circumstance
Social Networks ARen’t New
Social Relationship Scale
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. Inbound Marketing and SEO

4. planni...
Why Social Networking is Smart
           Business
It’s Not What You Know, It’s Who You
                Know
$948
$948
Value of each business email contact in annualized revenue
Companies Are Creating
    Communities
Companies Are Creating
    Communities
but They Want to Keep Control
Brand-Owned Community




            http://idc-insights-community.com/pages/home
Brand-Owned Community




               http://greendotlife.com
Social Media Is about
       1 thing:
   Humanization
Social Media Is about
       1 thing:
   Humanization
Social Media Is about
       1 thing:
   Humanization
Social Capital Is Accrued by
Individuals, And Loaned to Brands
With community members more
willing to listen to peers than seek
   advice from a vendor's sales
    representative, bad v...
Make Yourself a Peer, Not a Sales
        Representative
More Readers Than Employer, More Followers Than Employer.
              More Impactful Than Employer?
Yes. Your Customers Use Social
           Networks
Social Media Users Are
         Not
     Homogenous
B2b Buyers Social Technographics
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. Social networking and Inbound Market...
Inbound Marketing - Be Found
Traditional Marketing is About
  Targeting and Interruption




TV, Radio, Print, Cold Calls, Trade Shows
But Consumers
  Can Ignore
     Most
  Traditional
    Tactics

  And When
   Reached
Outside Buying
 Cycle, Can be
   Ann...
Inbound
  Marketing
  Focuses on
 Hand Raisers

Don’t Sell, Solve
  Problems
Inbound
  Marketing
  Focuses on
 Hand Raisers

Don’t Sell, Solve
  Problems
Inbound marketing Advantages
         1. Little Media Costs

     2. Minimal Production Costs

       3. Almost 100% Targe...
The
marketing
Funnel is a
  Myth
You Have to
Step in Front
    of All
  Relevant
   Trains
Inbound Marketing Requires   Long
               Tail
SEO IS Best Way to Drive Inbound
            Marketing
Search Term Research
Search Term Research




               google.com/insights/search
Search Term Research
Search Term Research
Search Term Research




                 google.com/trends
Search Term Research
Search Term Research
Search Term Research




                 wordtracker.com
Build Keyword
   Density
Order of Importance Of Content
        for On-Page SEO

1.   URL (3-5 words, with search term)
2.   Title (70 characters o...
Search Results Monitoring




                    authoritylabs.com
Search Best Practices Reporting




                       website.grader.com
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. Inbound Marketing and SEO

4. planni...
Social networks Support   Your
               Content
Pick Your Horses
Overlapping Presences
Create Outposts to Interact With
Prospects. Fish Where the Fish Are
The New Big 3
Create Frontiers To Reach Influencers Or
      To Showcase Great Content
Think Vertical




226 Groups with “Arizona” in Name
Create Good Profiles
            1. REal Name

        2. Real Photo (Smile)

3. Interesting, But Not Too Interesting

    ...
Create Good Profiles
Reality is Memorable.
 Show Both Sides of
       Yourself.
Understand Your Spheres


           Social
           Media
    PR              Phoenix


   Music            Flagstaff
 ...
Build Hooks
Get Active
Social Networking Tips
          1. Add Value

          2. Share (8x1)

         3. Be Personal

             4. Ask

5. ...
Social Media Laboratory
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. Inbound Marketing and SEO

4. planni...
Everyone Has Expertise.
     What’s Yours?
Atomize And Distribute Content
=
Blog




       scottmonty.com
Video Blogs




               hubspot.tv
               vimeo.com
               viddler.com
              youtube.com
  ...
EBooks




         http://www.workshifting.com/
         citrix_online_w3c_report.pdf
Podcasts




       http://www.netqos.com/resourceroom/
                podcasts/index.html
Webinars




           offmadisonave.com/webinars
Slideshare




             slideshare.net
Linkedin Answers




              linkedin.com/answers
Yahoo! Answers




             answers.yahoo.com
Hunch




        hunch.com
Wikipedia




            wikipedia.com
Google Knol




              knol.google.com
Squidoo




          squidoo.com
Yelp, etc.




             yelp.com
Web Content and Tools
AGenda
1. The Rise of Social networks

2. The Business Case for Social networking

3. Inbound Marketing and SEO

4. planni...
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog Promotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
It’s Easier to Find Trains When You Hear
               Them Coming
If you don’t put your head in the sand,
     you won’t get any in your eyes
Social Media
Makes Bad news
  Good News
Easy Listening
Set Up RSS Listening Post
Set Up RSS Listening Post




                    google.com /reader
Set Up RSS Listening Post
Set Up RSS Listening Post




                     netvibes.com
Key Ingredients
Key Ingredients




              search.twitter.com
Key Ingredients
Key Ingredients
Key Ingredients




              blogsearch.google.com
Key Ingredients
Key Ingredients




              socialmention.com
Key Ingredients
Key Ingredients
Key Ingredients




                  backtype.com
Key Ingredients
Key Ingredients
Key Ingredients




                  boardreader.com
Alerts
Alerts




          tweetbeep.com
         google.com/alerts
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog PRomotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
Don’t Be Scared of Blogging
Are You Ready To Blog?
       1. Why Do You Want To?

2. Who Is Your Audience, Specifically?

     3. What Is Your Blog Abo...
Own or Define a Category




                   workshifting.com
Setting Up a Blog Is Easy
    1. Free vs. Paid (Go With paid)

    2. We Recommend Wordpress

      3. Get Your Own Domain...
Keyword-rich Title
                    Short URL



                                    Descriptive Tagline
              ...
The Difference Between Audience
and Community Is The Direction of
            the Chairs
W FACT
Welcome

Facilitate

 Answer

Connect

 Thank
It’s About Them, Not You

                STart With a Question

                 End With a Question

                Lea...
Blogging Is
PUblishing
Create an Editorial Calendar
Vary Content, LIke a magazine
1. Mix Trends, How-Tos, and Case Studies

    2. Mix Feature-Length and Short

      3. Mix ...
chrisbrogan.com

                   20 Blog Post Ideas
1. What challenges are my potential customers facing. Do I have any...
chrisbrogan.com

                      20 Blog Post Ideas
11.   How ___ is like _____.

12.   __ Ways to Convince the Boss...
Blog Post Ingredients
        1. HeAdline

       2. Main Point

    3. Secondary Points

      4. Search Term

       5. ...
Social Media Laboratory
Blog Post Headlines
     1. 120 Characters

   2. Challenge Wisdom

     3. Numbers/Lists

4. Unexpected, Action Words

  ...
120,000 new blogs per day
The Bad News

“Serious” journalism
      will die

    Media will be
    dominated by
personalities, opinions

   Coverage...
Social Media Laboratory
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog PRomotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
For Every Hour You Spend Writing,
       Spend 3+ Promoting
Media Comes to Us, Not Us to them
GreATER Access To Media
Delivered Right
 to Your INbox




    helpareporter.com
Media Directory




                  muckrack.com
The New Press Release




                 pitchengine.com
Driving Awareness With   Blo
           Comments
Track Success with URL Shorteners




                        budurl.com
Track Success with URL Shorteners




                         bit.ly
Where to Comment?




              blogsearch.google.com
Where to Comment?




              blogsearch.google.com
Social Media Laboratory
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog PRomotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
Linkedin - Often Overlooked
Linkedin Tips
      1. Use Email or Twitter With Last Name

             2. Complete Entire Profile

                3. LIn...
Linkedin Tips
8. Liberally Provide and Request Recommendations

9. Use LInkedin Messages to Break Through Clutter

       ...
Linkedin Groups - Start One?
AGenda
7. Social Listening Lab

8. Blogging Lab

9. Blog PRomotion Lab

 BREAK

10. Linkedin Lab

11. Twitter Lab

 ADJOURN
Twitter - Changing the nature of
          Connections

    It’s a community, Not a Megaphone

             Be Helpful Fir...
BuffsRawlinson: @pennyedwards consulting outfits like McKinsey, Accenture
sell 'pre packed models' globally & when they fai...
Building Connections Takes Time
Finding Connections
Finding Connections
Finding Connections




                 twellow.com
Finding Connections




                 mrtweet.com
Twitter Command Center




                  tweetdeck.com
staged Tweets, Multi-Profiles




                      hootsuite.com
ID Influencers




                twitter.grader.com
Connect With Influencers




                    xefer.com
6 Dangerous Fallacies
6 Dangerous Fallacies
It’s Inexpensive
It’s Inexpensive
   It’s Fast
It’s Inexpensive
   It’s Fast
   It’s Viral
It’s Inexpensive
    It’s Fast
    It’s Viral
You Can’t Measure
It’s Inexpensive
    It’s Fast
    It’s Viral
You Can’t Measure
  It’s Optional
It’s Inexpensive
    It’s Fast
    It’s Viral
You Can’t Measure
  It’s Optional
    It’s hard
JASON BAER
Convince and Convert
www.convinceandconvert.com/feed
@jaybaer




                                  Elizabeth S...
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
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You're a Rock Star: Building Thought Leadership Through Social Networking

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Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.

Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com

blogging, social media, social networking, Twitter, linkedin advice and counsel

Published in: Business, Technology
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Transcript of "You're a Rock Star: Building Thought Leadership Through Social Networking"

  1. 1. You’re a Rock Star Building Thought Leadership Through Social networking AMCF 06/25/09
  2. 2. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. INbound Marketing and SEO 4. planning Your Personal Brand BREAK 5. Building Thought Leadership with Content 6. Case Studies LUNCH
  3. 3. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog Promotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  4. 4. I Will Tell You The Truth. Today’s Truth.
  5. 5. We’re All In This Together
  6. 6. The World According to Social media
  7. 7. The World According to Social media China
  8. 8. The World According to Social media China India
  9. 9. The World According to Social media China India United States
  10. 10. The World According to Social media China India United States Indonesia
  11. 11. The World According to Social media China India United States Indonesia
  12. 12. It’s Not Just Kids 75% of internet users engage in some form of social media
  13. 13. Social Networks Close the Gap
  14. 14. ConnectIons Not Driven By Geography or Circumstance
  15. 15. Social Networks ARen’t New
  16. 16. Social Relationship Scale
  17. 17. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. Inbound Marketing and SEO 4. planning Your Personal Brand BREAK 5. Building Thought Leadership with Content 6. Case Studies LUNCH
  18. 18. Why Social Networking is Smart Business
  19. 19. It’s Not What You Know, It’s Who You Know
  20. 20. $948
  21. 21. $948 Value of each business email contact in annualized revenue
  22. 22. Companies Are Creating Communities
  23. 23. Companies Are Creating Communities
  24. 24. but They Want to Keep Control
  25. 25. Brand-Owned Community http://idc-insights-community.com/pages/home
  26. 26. Brand-Owned Community http://greendotlife.com
  27. 27. Social Media Is about 1 thing: Humanization
  28. 28. Social Media Is about 1 thing: Humanization
  29. 29. Social Media Is about 1 thing: Humanization
  30. 30. Social Capital Is Accrued by Individuals, And Loaned to Brands
  31. 31. With community members more willing to listen to peers than seek advice from a vendor's sales representative, bad vendor behavior will repel prospects and customers like milk gone sour.
  32. 32. Make Yourself a Peer, Not a Sales Representative
  33. 33. More Readers Than Employer, More Followers Than Employer. More Impactful Than Employer?
  34. 34. Yes. Your Customers Use Social Networks
  35. 35. Social Media Users Are Not Homogenous
  36. 36. B2b Buyers Social Technographics
  37. 37. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. Social networking and Inbound Marketing 4. planning Your Personal Brand BREAK 5. Tools of the Trade 6. Case Studies LUNCH
  38. 38. Inbound Marketing - Be Found
  39. 39. Traditional Marketing is About Targeting and Interruption TV, Radio, Print, Cold Calls, Trade Shows
  40. 40. But Consumers Can Ignore Most Traditional Tactics And When Reached Outside Buying Cycle, Can be Annoyed
  41. 41. Inbound Marketing Focuses on Hand Raisers Don’t Sell, Solve Problems
  42. 42. Inbound Marketing Focuses on Hand Raisers Don’t Sell, Solve Problems
  43. 43. Inbound marketing Advantages 1. Little Media Costs 2. Minimal Production Costs 3. Almost 100% Targeted 4. Higher Conversion Rates 5. Benefits Are Cumulative 6. Comparatively Easy to Measure 7. Semi-Democratic
  44. 44. The marketing Funnel is a Myth
  45. 45. You Have to Step in Front of All Relevant Trains
  46. 46. Inbound Marketing Requires Long Tail
  47. 47. SEO IS Best Way to Drive Inbound Marketing
  48. 48. Search Term Research
  49. 49. Search Term Research google.com/insights/search
  50. 50. Search Term Research
  51. 51. Search Term Research
  52. 52. Search Term Research google.com/trends
  53. 53. Search Term Research
  54. 54. Search Term Research
  55. 55. Search Term Research wordtracker.com
  56. 56. Build Keyword Density
  57. 57. Order of Importance Of Content for On-Page SEO 1. URL (3-5 words, with search term) 2. Title (70 characters or Fewer, with search term) 3. Headline (Hi) (search term +) 4. Subhead (H2) (search term +) 5. Body Text (Bold, First Line) 6. Alt Image (Describe Image + Search Term) 7. Links (Internal, to Strong pages) 8. Description (180 Characters or Fewer, With Search Term) 9. Keywords (10 or Fewer, Match Page Content)
  58. 58. Search Results Monitoring authoritylabs.com
  59. 59. Search Best Practices Reporting website.grader.com
  60. 60. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. Inbound Marketing and SEO 4. planning Your Personal Brand BREAK 5. Building Thought Leadership with Content 6. Case Studies LUNCH
  61. 61. Social networks Support Your Content
  62. 62. Pick Your Horses
  63. 63. Overlapping Presences
  64. 64. Create Outposts to Interact With Prospects. Fish Where the Fish Are
  65. 65. The New Big 3
  66. 66. Create Frontiers To Reach Influencers Or To Showcase Great Content
  67. 67. Think Vertical 226 Groups with “Arizona” in Name
  68. 68. Create Good Profiles 1. REal Name 2. Real Photo (Smile) 3. Interesting, But Not Too Interesting 4. Be Keyword Smart 5. LInk To Your Content
  69. 69. Create Good Profiles
  70. 70. Reality is Memorable. Show Both Sides of Yourself.
  71. 71. Understand Your Spheres Social Media PR Phoenix Music Flagstaff Food & Wine
  72. 72. Build Hooks
  73. 73. Get Active
  74. 74. Social Networking Tips 1. Add Value 2. Share (8x1) 3. Be Personal 4. Ask 5. Don’t Try To “Game” The System
  75. 75. Social Media Laboratory
  76. 76. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. Inbound Marketing and SEO 4. planning Your Personal Brand BREAK 5. Building Thought Leadership with Content 6. Case Studies LUNCH
  77. 77. Everyone Has Expertise. What’s Yours?
  78. 78. Atomize And Distribute Content
  79. 79. =
  80. 80. Blog scottmonty.com
  81. 81. Video Blogs hubspot.tv vimeo.com viddler.com youtube.com 12seconds.tv
  82. 82. EBooks http://www.workshifting.com/ citrix_online_w3c_report.pdf
  83. 83. Podcasts http://www.netqos.com/resourceroom/ podcasts/index.html
  84. 84. Webinars offmadisonave.com/webinars
  85. 85. Slideshare slideshare.net
  86. 86. Linkedin Answers linkedin.com/answers
  87. 87. Yahoo! Answers answers.yahoo.com
  88. 88. Hunch hunch.com
  89. 89. Wikipedia wikipedia.com
  90. 90. Google Knol knol.google.com
  91. 91. Squidoo squidoo.com
  92. 92. Yelp, etc. yelp.com
  93. 93. Web Content and Tools
  94. 94. AGenda 1. The Rise of Social networks 2. The Business Case for Social networking 3. Inbound Marketing and SEO 4. planning Your Personal Brand BREAK 5. Building Thought Leadership with Content 6. Case Studies LUNCH
  95. 95. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog Promotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  96. 96. It’s Easier to Find Trains When You Hear Them Coming
  97. 97. If you don’t put your head in the sand, you won’t get any in your eyes
  98. 98. Social Media Makes Bad news Good News
  99. 99. Easy Listening
  100. 100. Set Up RSS Listening Post
  101. 101. Set Up RSS Listening Post google.com /reader
  102. 102. Set Up RSS Listening Post
  103. 103. Set Up RSS Listening Post netvibes.com
  104. 104. Key Ingredients
  105. 105. Key Ingredients search.twitter.com
  106. 106. Key Ingredients
  107. 107. Key Ingredients
  108. 108. Key Ingredients blogsearch.google.com
  109. 109. Key Ingredients
  110. 110. Key Ingredients socialmention.com
  111. 111. Key Ingredients
  112. 112. Key Ingredients
  113. 113. Key Ingredients backtype.com
  114. 114. Key Ingredients
  115. 115. Key Ingredients
  116. 116. Key Ingredients boardreader.com
  117. 117. Alerts
  118. 118. Alerts tweetbeep.com google.com/alerts
  119. 119. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog PRomotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  120. 120. Don’t Be Scared of Blogging
  121. 121. Are You Ready To Blog? 1. Why Do You Want To? 2. Who Is Your Audience, Specifically? 3. What Is Your Blog About? 4. Are You a Writer, Or Something Else? 5. Do You Have 20 Headlines? 6. What Similar Blogs Exist? 7. How Frequently Can You Commit? 8. What Does Success Look Like?
  122. 122. Own or Define a Category workshifting.com
  123. 123. Setting Up a Blog Is Easy 1. Free vs. Paid (Go With paid) 2. We Recommend Wordpress 3. Get Your Own Domain 4. Be Keyword Smart 5. Add A Little Color 6. Don’t Sweat The Small Stuff At First
  124. 124. Keyword-rich Title Short URL Descriptive Tagline Humanizing Photo Clear Navigation Obvious Search Strong Calls to Action Credibility Boosters Omni-present Bio Images Atomized Content Lots of space, easy to read Omni-present Contact Info Subheads Anatomy of a Good Blog
  125. 125. The Difference Between Audience and Community Is The Direction of the Chairs
  126. 126. W FACT Welcome Facilitate Answer Connect Thank
  127. 127. It’s About Them, Not You STart With a Question End With a Question Leave Post Unfinished Take a Position Answer Comments
  128. 128. Blogging Is PUblishing
  129. 129. Create an Editorial Calendar
  130. 130. Vary Content, LIke a magazine 1. Mix Trends, How-Tos, and Case Studies 2. Mix Feature-Length and Short 3. Mix Timely With Timeless 4. Mix Text With Video 5. Mix Positive With Negative 6. Mix Personal With Professional 7. Find A Signature
  131. 131. chrisbrogan.com 20 Blog Post Ideas 1. What challenges are my potential customers facing. Do I have any advice? 2. What have I read lately? What points were interesting? Can I add to it? 3. What bugs me? Can I write about another way to approach it? 4. Who do I admire? Can I write something about them that explains how to emulate those traits? 5. What has the potential of helping (hurting) me or my community in the coming months? Are there possible ways out of it? 6. What kinds of tools are missing from my environment that would help things along? 7. Which companies or parts of an industry might benefit from my ideas? 8. How do other industries compare to what my community is thinking about? 9. What kinds of thoughts will inspire my audience to contact me (or support a cause, or buy your product, or support your interests)? 10. What do I want to know that I can ask my community?
  132. 132. chrisbrogan.com 20 Blog Post Ideas 11. How ___ is like _____. 12. __ Ways to Convince the Boss to Try ____. 13. How do I _______? 14. Here are some new ways to ________. 15. My personal recipe for ______. 16. If I ran the _____. 17. Three improvements to your company’s _______. 18. Your first steps into ______. 19. If you find yourself stuck, try _____. 20. Restarting now would _____.
  133. 133. Blog Post Ingredients 1. HeAdline 2. Main Point 3. Secondary Points 4. Search Term 5. Subheads 6. PHotos/Art 7. Resources, etc. 8. Call to Action
  134. 134. Social Media Laboratory
  135. 135. Blog Post Headlines 1. 120 Characters 2. Challenge Wisdom 3. Numbers/Lists 4. Unexpected, Action Words 5. Keywords
  136. 136. 120,000 new blogs per day
  137. 137. The Bad News “Serious” journalism will die Media will be dominated by personalities, opinions Coverage will be cursory, instant, and increasingly salacious
  138. 138. Social Media Laboratory
  139. 139. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog PRomotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  140. 140. For Every Hour You Spend Writing, Spend 3+ Promoting
  141. 141. Media Comes to Us, Not Us to them
  142. 142. GreATER Access To Media
  143. 143. Delivered Right to Your INbox helpareporter.com
  144. 144. Media Directory muckrack.com
  145. 145. The New Press Release pitchengine.com
  146. 146. Driving Awareness With Blo Comments
  147. 147. Track Success with URL Shorteners budurl.com
  148. 148. Track Success with URL Shorteners bit.ly
  149. 149. Where to Comment? blogsearch.google.com
  150. 150. Where to Comment? blogsearch.google.com
  151. 151. Social Media Laboratory
  152. 152. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog PRomotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  153. 153. Linkedin - Often Overlooked
  154. 154. Linkedin Tips 1. Use Email or Twitter With Last Name 2. Complete Entire Profile 3. LInk to Blog RSS 4. Use Applications 5. Invite Everyone 6. find Old Connections in Search 7. Browse and Find Connections of Your Connections
  155. 155. Linkedin Tips 8. Liberally Provide and Request Recommendations 9. Use LInkedin Messages to Break Through Clutter 10. Use Answers 11. Use Search to Find Prospect Contacts 12. Use Search to Find Background Info
  156. 156. Linkedin Groups - Start One?
  157. 157. AGenda 7. Social Listening Lab 8. Blogging Lab 9. Blog PRomotion Lab BREAK 10. Linkedin Lab 11. Twitter Lab ADJOURN
  158. 158. Twitter - Changing the nature of Connections It’s a community, Not a Megaphone Be Helpful First RT and H/T Liberally, and Give Credit Remember For Whom You’re Working
  159. 159. BuffsRawlinson: @pennyedwards consulting outfits like McKinsey, Accenture sell 'pre packed models' globally & when they fail use complexity models as excuse Glassdoor_buzz: A.T. Kearney Management Consulting Associate "Not a good place to be" http://bit.ly/6jyJV
  160. 160. Building Connections Takes Time
  161. 161. Finding Connections
  162. 162. Finding Connections
  163. 163. Finding Connections twellow.com
  164. 164. Finding Connections mrtweet.com
  165. 165. Twitter Command Center tweetdeck.com
  166. 166. staged Tweets, Multi-Profiles hootsuite.com
  167. 167. ID Influencers twitter.grader.com
  168. 168. Connect With Influencers xefer.com
  169. 169. 6 Dangerous Fallacies
  170. 170. 6 Dangerous Fallacies
  171. 171. It’s Inexpensive
  172. 172. It’s Inexpensive It’s Fast
  173. 173. It’s Inexpensive It’s Fast It’s Viral
  174. 174. It’s Inexpensive It’s Fast It’s Viral You Can’t Measure
  175. 175. It’s Inexpensive It’s Fast It’s Viral You Can’t Measure It’s Optional
  176. 176. It’s Inexpensive It’s Fast It’s Viral You Can’t Measure It’s Optional It’s hard
  177. 177. JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer Elizabeth Sosnow Bliss PR www.blisspr.com @elizabethsosnow
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