This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.

1. 7 Ways to Use Social Media
to Build Stunning Business and Personal Brands

2. I Will Tell You The Truth
Today’s Truth

3. We’re In This Together

4. Why Social Media is Smart Business

5. Social media is Mass Media

6. The World According to Social media
China
India
United States
Indonesia

7. It’s Not Just Kids

8. Social Media Gives Consumers Power

9. Customers Want To Interact
93% of Americans believe a company
should have a social media presence
85% believe a company should be
active with customers in social media
56% feel a stronger connection with
companies they interact with in social
media
Cone research of 1000+ americans. September, 2008

10. A New Way to Market
The Old The New Way:
Way: Use Use Human
Targeting to Engagement to
Convince Drive
Preference and
Loyalty

11. 7 Ways To Use Social media

12. 1. Reputation Management

13. Pay Attention
1,311,407
views &
counting

14. REact Fast
In just a few days, Domino’s reputation was damaged. The
perception of its quality among consumers went from
positive to negative since Monday, according to the
research firm YouGov.

15. REact At The Flashpoint
Fired and Arrested. Store Shut Down and Sanitized.

16. Social Media
Makes Bad news
Good News

17. Opportunity To Win Back Trust
an absolute horrible stay.
staff was consistently rude
saying “NO” was a
constant occurrence
concierge’s directions sent us
all in the wrong directions
building needs major touchup
staff really needs some training

18. Easy Listening

19. Set Up RSS Listening Post

20. Key Ingredients
search.twitter.com
blogsearch.google.com
backtype.com
boardreader.com

21. Alerts
tweetbeep.com
google.com/alerts

22. Advanced Listening

23. Good Reports
techrigy.com

24. Most Functionality
radian6.com

25. Easiest To Use
scoutlabs.com

26. 2. Customer Service

27. The New Help LinE

28. Exceed Expectations

29. Customer Service IN Public

30. Twitter And Blogs

31. 3. PUblic Relations

32. Who Is The Media?

33. 120,000 New blogs Per Day

34. The Bad News
“Serious” journalism
will die
Media will be
dominated by
personalities, opinions
Coverage will be
cursory, instant, and
increasingly salacious

35. Access To
Media You
Never Had
Before
Democratization of Reporting
Every Customer is A Potential Journalist

36. Using Social Media For Sources

37. Access To Media

38. Delivered
Right to Your
INbox
helpareporter.com

39. Media Directory
muckrack.com

40. The New Press Release
pitchengine.com

42. 4. Customer Acquisition

43. Social Media Campaigns
thegreatschlep.com

44. Kill features And Benefits

45. What’s the One Thing That Makes
Your Company Interesting?

48. Tips for Social Media Campaigns
1. Have a Beginning and an End
2. Promote Online and Offline
3. Be Smart About Search
4. Have a Strong Offer
5. Make Participation Easy
6. Make it Easy to Tweet

49. Integrated Campaigns

50. Offer-Based Campaigns

51. Contests Made Easy
contestmachine.com

52. 5. Customer Loyalty

53. Create Brand Communities

54. Co-Ownership Preferred

55. Engage Your Customers
1. Communicate
2. Tie Outposts Together
3. Contests
4. Call to Action
5. Exclusive Content
6. Research/Survey
7. Combine Online/Offline

56. Activate, Don’t Collect

57. 6. Thought Leadership

58. Everyone Has Expertise.
What’s Yours?

59. Atomize And Distribute Content

60. Blog
convinceandconvert.com

61. Effective Search Optimization

62. Search Term Research
google.com/insights
google.com/trends
wordtracker.com

63. Build Keyword
Density

64. Search Results Monitoring
authoritylabs.com

65. Video Blogs
winelibrary.tv
vimeo.com
viddler.com
youtube.com
12seconds.tv

66. EBooks
kristensraw.com

67. Podcasts
eagle1037.fm/Flagstaff-Podcasts

68. Webinars
offmadisonave.com/webinars

69. Linkedin Answers
linkedin.com/answers

70. Yahoo! Answers
answers.yahoo.com

71. Google Knol
knol.google.com

72. Slideshare
slideshare.net

73. Yelp, etc.
yelp.com

74. 7. Networking

75. Today Is A Dying Breed
There Is No Local

76. Connect With More and Different
People

77. Understand Your Spheres
Social
Media
PR Phoenix
Music Flagstaff
Food &
Wine

78. Pick Your Horses

79. The New Big 3

80. Think Vertical
226 Groups with “Arizona” in Name

81. Create Good Profiles
1. REal Name
2. Real Photo (Smile)
3. Interesting, But Not Too Interesting
4. Be Keyword Smart
5. LInk To Your Content

82. Get Active

83. Social Networking Tips
1. Add Value
2. Share (8x1)
3. Be Personal
4. Ask
5. Don’t Try To “Game” The System

84. 6 Dangerous Fallacies

85. It’s Inexpensive
It’s Fast
It’s Viral
You Can’t Measure
It’s Optional
It’s hard

86. Slides at
Slideshare.net/jaybaer
JASON BAER
Convince and Convert
www.convinceandconvert.com/feed
@jaybaer