Explanation of 5 areas where you can use video and SEO to achieve your marketing goals. practical tips and implementable tools for the small medium (SME) sized business.
How to use SEO to grow your business based on John Jantsch's book of the same name. 5 chapters with detailed, practical tactics you can implement today. Ideal for small business, startup business and early stage businesses.
If you're not maximizing the power of LinkedIn you're missing out on growing your business (yes, revenue!) and advancing your career (yes, earning potential). Here's the "Why and How" to make LinkedIn work for you!
What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.
How to use SEO to grow your business based on John Jantsch's book of the same name. 5 chapters with detailed, practical tactics you can implement today. Ideal for small business, startup business and early stage businesses.
If you're not maximizing the power of LinkedIn you're missing out on growing your business (yes, revenue!) and advancing your career (yes, earning potential). Here's the "Why and How" to make LinkedIn work for you!
What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.
Facebook Marketing - Placer School for Adults Spring 2014Coryon Redd
Tap into social media so you start attracting the right target market to your business. Facebook marketing is evolving very quickly and there is an incredible amount of power at your fingertips. Discover ways to find the best kind of traffic for your website.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
Learn how to blog to grow your business and engage your best customers. This presentation was created for Sierra Commons and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.
Have you wondered how you could use Social Media to get in front of employers?
Job Hop gives you plenty of tips and advice on using social media to get a job.
To find out more e mail julie@jobhop.co.uk
http://www.jobhop.co.uk
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Social Media and Web Presence have potentially unlimited reach to grow or kill any business. If you're not active in defining your reputation – your competition and acquaintances will define it for you.
Blogging To Grow Your Business for Nevada County OnlineCoryon Redd
Learn how to blog to grow your business and engage your best customers. This presentation was created for Nevada County Online and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.
What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
LinkedIn Strategy: How to optimize your LinkedIn profile to get more traction selling high value products and services on LinkedIn. This is a step-by-step guide on optimizing your profile for more sales effectiveness.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
How People Find You on LinkedIn (What Counts for Making Sales)
There are numerous ways that people can find you on LinkedIn: Search, Groups, how you’re connected diagram, People You May Know page, Google search, your company page, Updates, Posts, Who’s Viewed Your Profile, etc. Part of the LinkedIn strategy we’re going to lay out here focuses on getting you found by more of your ideal customers.
From the perspective of trying to sell your product or service on LinkedIn the three things that actually count are:
1) LinkedIn Search results (and Google SERPs)
2) Updates and Articles
3) Who’s Viewed Your Profile
How to Optimize Your LinkedIn Profile
As somebody responsible for building business and making sales, your profile has one key purpose: Tell the prospect what problem you solve and why he or she should choose you to solve it.
Here are the template elements to optimize for this LinkedIn strategy:
- Headshot
- Byline
- Summary Section
- Experience Section
- Education Section
- Skills & Endorsements
- Volunteer / Causes / Interests
- Projects
- Groups
LEARN MORE
FunnelProfit offers several high-leverage LinkedIn strategies that can significantly increase your sales and business growth.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
Facebook Marketing - Placer School for Adults Spring 2014Coryon Redd
Tap into social media so you start attracting the right target market to your business. Facebook marketing is evolving very quickly and there is an incredible amount of power at your fingertips. Discover ways to find the best kind of traffic for your website.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
Learn how to blog to grow your business and engage your best customers. This presentation was created for Sierra Commons and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.
Have you wondered how you could use Social Media to get in front of employers?
Job Hop gives you plenty of tips and advice on using social media to get a job.
To find out more e mail julie@jobhop.co.uk
http://www.jobhop.co.uk
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Social Media and Web Presence have potentially unlimited reach to grow or kill any business. If you're not active in defining your reputation – your competition and acquaintances will define it for you.
Blogging To Grow Your Business for Nevada County OnlineCoryon Redd
Learn how to blog to grow your business and engage your best customers. This presentation was created for Nevada County Online and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.
What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
LinkedIn Strategy: How to optimize your LinkedIn profile to get more traction selling high value products and services on LinkedIn. This is a step-by-step guide on optimizing your profile for more sales effectiveness.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
How People Find You on LinkedIn (What Counts for Making Sales)
There are numerous ways that people can find you on LinkedIn: Search, Groups, how you’re connected diagram, People You May Know page, Google search, your company page, Updates, Posts, Who’s Viewed Your Profile, etc. Part of the LinkedIn strategy we’re going to lay out here focuses on getting you found by more of your ideal customers.
From the perspective of trying to sell your product or service on LinkedIn the three things that actually count are:
1) LinkedIn Search results (and Google SERPs)
2) Updates and Articles
3) Who’s Viewed Your Profile
How to Optimize Your LinkedIn Profile
As somebody responsible for building business and making sales, your profile has one key purpose: Tell the prospect what problem you solve and why he or she should choose you to solve it.
Here are the template elements to optimize for this LinkedIn strategy:
- Headshot
- Byline
- Summary Section
- Experience Section
- Education Section
- Skills & Endorsements
- Volunteer / Causes / Interests
- Projects
- Groups
LEARN MORE
FunnelProfit offers several high-leverage LinkedIn strategies that can significantly increase your sales and business growth.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
What are the SEO fundamentals you need to know in 2021? How can you get your website to appear within Google searches for words and phrases that your customers are using?
In this presentation, Ben M Roberts shares with you the basics of SEO. The important things that you need to get right to give you best chance of ranknig for the terms you desire.
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...Brian Martin
This is a talk I gave at The Sunday Business Post National Digital Media & Marketing Summit www.digitalsummit.ie on the 29th of March, 2012 in Croke Park Stadium, Dublin.
It was a conceptual overview detailing some of the key elements in a website that delivers sales / enquiries.
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
Despite relying on SEO to continually be a top-performing channel, it is typically the most underinvested and misunderstood role. Yet tackling SEO with a lack of resources, executive buy-or departmental alignment is a common challenge for organizations both large and small. So what can you do? Take charge! In this session, you’ll discover what it takes to make progress despite the lack of a dedicated team, how to introduce the SEO channel as a contributor with a positive impact and finally how to successfully build a case for a search resource to achieve organization effectiveness.
Essential Components of an Engaging Blog/Magazine WordPress WebsiteWebsite School
Learn the most crucial elements of an engaging blog or magazine website built in WordPress. Covering essential plugins and tactics, writing engaging posts, monetization, organizing content, managing multiple writers and more.
Learn Internet Marketing and SEO with CoryonCoryon.com
Presentation on May 29, 2012 for Barry Friedman's Showbiz Blueprint 3 group. Introduction to Internet Marketing. Learn how to use SEO to pick the top keywords and get top Google ranking.
Similar to Search Engine Optimisation (SEO) for Video (20)
Systems Thinking for Masters Rowing - Creating a pathway for masters into com...Rebecca Caroe
Ways for rowing to improve age inclusivity.
Masters' needs are different; clubs and federations need to adapt.
Solutions to the "athlete pathway" for masters are suggested.
Watch the presentation by Rebecca Caroe - 20 minutes.
https://fastermastersrowing.com/a-pathway-for-masters-rowing/
We surveyed masters from around the world - how is their rowing? frequency, coaching, equipment, annual spend, novices, camps, land training and more!
How do you compare?
Read the full analysis
https://fastermastersrowing.com/the-state-of-masters-rowing-2022/
The State of Masters Rowing 2022 | Faster Masters RowingRebecca Caroe
A survey of masters rowers from around the world. How do they row?Land train? How much money do they spend on rowing each year? How has covid affected clubs? All questions answered in this comprehensive review of the sport by Faster Masters Rowing.
Setting a strategy for your rowing clubRebecca Caroe
Sports clubs need goals, to fulfil the wants and needs of their members and to set a framework for acceptable behaviours. This presentation is from the Virtual Rowing Club management webinar from Faster Masters Rowing https://fastermastersrowing.com/courses/rowing-club-virtual-management/
Power in Rowing Symposium: Lotte LintmeijerRebecca Caroe
In search of effective feedback variables.
The full video and audio presentation are on www.rowing.chat podcast network.
Lotte Lintmeijer finished her research master in psychology at Utrecht University. In 2013, she decided to leave her comfort zone and apply for a phd position at the Human Movement Sciences department at the Vrije Universiteit Amsterdam (VU), on a project at the interface of sports performance, biophysics and motor learning, and all that in the context of rowing. Even though she did not meet the job requirements in a strict sense, she was hired. Now, she has successfully finished her PHD. In the coming months she will start as a sports data scientist at the TU Delft on the project: “Sport Data Valley”.
Power in Rowing Symposium: Harjo de PoelRebecca Caroe
Crew Rowing Analysis beyond individual crew members
The full video and audio presentation are on www.rowing.chat podcast network.
Harjo de Poel did his PhD research at Human Movement Sciences at the Vrije Universiteit Amsterdam (VU). He is now an assistant professor at Department of Human Movement Sciences, at UMCG Groningen. His research is about movement interaction, both within and between persons, in particular in the context of cyclical movements such as rowing. In recent years he has published several papers on this topic.
Power in Rowing Symposium: Stephen SeilerRebecca Caroe
Power, Pulse rate and Perception as a telling trinity in training monitoring of endurance athletes.
The full video and audio presentation are on www.rowing.chat podcast network.
Stephen Seiler received his doctoral degree from the University of Texas at Austin. He is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Currently, he is working as a full professor at the same institution. His research interests include exercise physiology and training adaptations, particularly to endurance training for cyclists, rowers, XC skiers, orienteers and distance runners.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Social Media Tactics for Business in 2018Rebecca Caroe
For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. What is today about?
1. Your Website is an investment
2. How SEO, Video, Content and Web Design are connected
3. What you can do about it
4. Learning the language of SEO
5. Inserting SEO into business practices that you already know
A Threat and a Promise for Business Owners
FACT: you cannot rely on word of mouth……
unless you plan to fail in business
FACT: if social media gets no engagement it’s not worth
spending $$ on native content. Buy Adverts instead.
3. Basic Video SEO
1. Start by installing the free VidIQ app www.app.vidiq.com
2. Edit the YouTube video attributes via the Video Manager tool
4.
5. Why 99% of all New Websites Fail
1. Digital brochures
2. Balance SEO and content
3. Design-led process = FAILURE
4. What not to pick for web design
5. Can PPC compensate for lack of SEO?
Modern web design is about winning the marketing war
How to hire a web designer
6.
7. How to Build Stronger Website SEO
1.Start with a website audit
2.Design and SEO must be in balance
3.Understand key website functions and features
• URL structure / sitemap
• Key words
• Rich snippets
• Structured Data
• Internal links
• External Links
• Image tags
• Mobile first
Good website flow and sign posting helps humans as well as
bots
8.
9. Link Building the Dos and Don’ts
1.Why backlinks are Important
2.Keyword anchor links
3.Find your backlinks
4.Disavow poor quality links
5.Beware PBNs
6.Balance your content effort with backlinks
7.Directories matter - especially for local marketing
8.Know your competitors’ links
A good backlink is one you’re proud of and can explain why
you have got it
10.
11. Managing Your Reputation and Reviews
1.Know the most important review websites
2.Niche review sites
3.Reviews = personal recommendations
4.Social proof
5.Google star ratings
6.Build a business process to get reviews
7.Engage
8.Give back
When a consumer searches online she’s already sold on getting
it!
12.
13. Feeding Your Optimised Website
1.Our favourite content creation and management tools
•Yoast SEO
•Sucuri.net
•Unbounce.com
•Sumome.com
•Neighbourly.co.nz
•Google Analytics
•Adwords
•SBI Keyword tool
•Search Console
•Moz
•WooRank
2.Plan your content creation
3.Create as well as curate
4.Insight, aggregate, distil, chronology, mashup
5.Titles are key
6.Keywords must convert and lower your bounce rate
7.Plan your content creation
Our Mantra: Write once; use three times
14. What is new in video?
1. Advertising in-stream is a great way to monetise your content / gain reach
2. Novel slides-as-video format
https://www.facebook.com/ads/experience/confirmation/?experience_id=6459
50135596971
3. For ecommerce a “collection” ad format in Facebook
https://www.facebook.com/ads/experience/confirmation/?experience_id=223067
011512574
1. Instagram now has vertical video and a “stories” feature to match SnapChat and
Facebook
2. Native advertising - written or video