Creating Winning Social Media Strategies in 8 Steps

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The 8 step social media strategic planning process from Jay Baer and Convince & Convert, used with major corporations and agencies world-wide.

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Creating Winning Social Media Strategies in 8 Steps

  1. @jaybaer #esto12Why Before How:Creating Social Media Strategic Plans in 8 Steps
  2. @jaybaer #esto12the tools always change60453015 share of search 0 1999
  3. @jaybaer #esto12 OL S! ON TO SING FOCU TO PS
  4. @jaybaer #esto12focus onhow to be SOCIAL worry less about how to do SOCIAL MEDIA.
  5. @jaybaer #esto12SOCIAL MEDIA is now the most popular online activity WHY?
  6. @jaybaer #esto12
  7. @jaybaer #esto12Control Over Personal Relationships
  8. @jaybaer #esto12Control Over Business Relationships
  9. @jaybaer #esto12TECHNOLOGY FORCESADAPTATION
  10. @jaybaer #esto12telephone
  11. @jaybaer #esto12fax
  12. @jaybaer #esto12web
  13. @jaybaer #esto12email
  14. @jaybaer #esto12We’ve changed our businessto respond to each of theseshifts, but not to social media.
  15. @jaybaer #esto12
  16. @jaybaer #esto12 Social Media Strategy8 stepprocess
  17. 1 @jaybaer #esto12buildan ark
  18. @jaybaer #esto12DO NOT CREATECOMMITTEESAT BAYONET POINT
  19. @jaybaer #esto12gather data Customer Characteristics Current Social Metrics (if any) Web Metrics Business Metrics
  20. 2 @jaybaer #esto12 listen & compare
  21. @jaybaer #esto12easier with software
  22. #esto12 Listening Queries What’s Being Said About Us? What’s Being Said About Topics of Interest? What’s Our Sentiment? Who’s Saying It? Where Are They Saying It?
  23. @jaybaer #esto12Competitor Analysis
  24. @jaybaer #esto12 pick one.3 awareness? what’s the sales? point? loyalty?
  25. @jaybaer #esto12 Repeat/Unaware Aware Trial Advocate Enthusiast
  26. @jaybaer #esto12 ADVOCACYAWARENESS
  27. @jaybaer #esto12 If You Try to AccomplishEverything in Social Media,You’ll Accomplish Nothing.
  28. @jaybaer #esto124 success metrics
  29. @jaybaer #esto12 The goal isnt to be good atsocial media, the goal is to begood at business because of social media.
  30. @jaybaer #esto12Whatever youre trying to accomplish dictates how and what you measure. Awareness Sales Advocacy
  31. @jaybaer #esto12Measure Behavior not just Data
  32. @jaybaer #esto12Weak Metric: Stronger Metric: Number of Facebook Engagement Rate Facebook fans
  33. Affinity + Weight + Recency =Facebook Visibility
  34. @jaybaer #esto12Weak Metric: Stronger Metric: Social Mentions Desired Web Behaviors Among Visitors From Social
  35. @jaybaer #esto12Weak Metric: Stronger Metric:Number of Clicks Offers Redeemed
  36. @jaybaer #esto12
  37. @jaybaer #esto12 JUST BECAUSE EVERYTHING ISMEASURABLEDOESN’T MEAN YOUSHOULD MEASUREEVERYTHING
  38. @jaybaer #esto125 analyze audience
  39. @jaybaer #esto12 Use Research & Personas to ModelName: Name:John Doe Jane DoeGender: Gender:Male FemaleAge: Age:24 23Hometown: Hometown:NYC NYC
  40. Customer Sleuthing
  41. @jaybaer #esto12 Age / Gender / Geography Who Are They?How Do They Use Social Media?
  42. @jaybaer #esto12creators24%
  43. @jaybaer #esto12conversationalists 33%
  44. @jaybaer #esto12 critics37%
  45. @jaybaer #esto12collectors20%
  46. @jaybaer #esto12 joiners59%
  47. @jaybaer #esto12spectators70%
  48. @jaybaer #esto12inactives17%
  49. @jaybaer #esto121,961 300
  50. @jaybaer #esto12Give Your Audience Appropriate Social Media Assignments CREATORS 18-24 41% 45-54 14%
  51. @jaybaer #esto126 what’s your one thing?
  52. @jaybaer #esto12 Passion, Not Featuresinnovation magic safety service You ?????
  53. If everyone has aSPECIAL OFFER yours isn’t that special
  54. @jaybaer #esto12
  55. @jaybaer #esto127engagement &humanization
  56. @jaybaer #esto12 social mediaIS ABOUT PEOPLE not logos.
  57. @jaybaer #esto12
  58. @jaybaer #esto12be a person
  59. @jaybaer #esto12
  60. @jaybaer #esto12 Harvest stories about your destination & visitors These visitors Storytellingcreate more stories humanizes for harvesting destination Kinship drives Humanization visits from new & creates kinship previous travelers Social Media Success Process
  61. @jaybaer #esto128 channel plan
  62. @jaybaer #esto12Social Media Home Base & Outposts
  63. @jaybaer #esto12Social Media Detective
  64. Johnny Don’t Read
  65. @jaybaer #esto12what is your VISUALEXECUTION PLAN?
  66. @jaybaer #esto12digital DANDELION
  67. @jaybaer #esto12
  68. @jaybaer #esto12
  69. @jaybaer #esto12EVERY CHANNEL YOU ADD IS A COST FIRST, AND THEN MAYBE A BENEFIT
  70. @jaybaer #esto12 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6 engagement & humanization 7 channel plan 8
  71. @jaybaer #esto12focus onhow to be SOCIAL worry less about how to do SOCIAL MEDIA.
  72. Jay BaerConvince & Convertjaybaer.com/ESTO

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