Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing to the Mind - Pubcon, Las Vegas, 2012

9,366 views

Published on

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjectives, more.

Published in: Business

Marketing to the Mind - Pubcon, Las Vegas, 2012

  1. Neuromarketing & Using Brainfluence ™ Roger Dooley rogerdooley.com rogerd@dooleydirect.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  2. “PubCon?”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  3. PubCon 2000@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  4. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  5. Social Networking Since 100 A.D.@rogerdooley #pubcon #brainfluence Photo via Pretty/Ugly Design Copyright 2012, Dooley Direct LLC
  6. Imagine a beer glass…@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  7. 7 min 12 min@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  8. 60% Slower!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  9. But beware… “Imbibing Idiot Bias”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  10. Photo with alcohol… Drops your IQ!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  11. So what?@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  12. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  13. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  14. 500+ Million Websites@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  15. 50,000,000,000 Pages@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  16. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  17. Neuro-Nudges@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  18. SEO Your 50,000,000,000 Amazingly Engagement Well-Written Content Social Pages Sharing Action!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  19. Copy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  20. Engaging Copy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  21. Tell Stories@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  22. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  23. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  24. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  25. Use a story to engage the reader’s brain. Ch. 67@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  26. Testimonials@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  27. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  28. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  29. Use story testimonials for maximum impact and memorability. Ch. 68@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  30. Magic Words@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  31. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  32. VS.@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  33. FREE Shipping! vs. 20¢@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  34. Use FREE offers instead of very cheap ones. Ch. 64@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  35. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  36. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  37. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  38. What small change did this? • Fair Price – Up 7% • Caring – Up 11% • Fair Treatment – Up 20% • Quality – Up 30% • Competency – Up 33%@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  39. “You can trust us to do the job for you.” Ch. 38@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  40. Adjectives@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  41. Adjectives = Evil? • Slow the reader? • Reduce impact of action words?@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  42. Adjectives = Evil? More adjectives ↓ Less social sharing -Dan Zarrella@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  43. Adjectives = Good! Sales +27% w/adjectives -Brian Wansink@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  44. • Traditional Cajun Red Beans w/Rice • Succulent Italian Seafood Filet • Tender Grilled Chicken • Homestyle Chicken Parmesan • Satin Chocolate • Grandma’s Zucchini Cookies@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  45. • Vivid • Sensory • Emotional/Nostalgic • Specific • Branded@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  46. rough Having a bad day? “Textural Metaphors”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  47. “bad” “rough”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  48. sharp polished bright heavy smooth slimy fuzzy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  49. Use vivid, sensory, emotiona l adjectives to engage the brain. Ch. 66@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  50. “The most important word in the vocabulary of advertising is TEST.” -David Ogilvy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  51. Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  52. Neuromarketing & Using Brainfluence ™ Roger Dooley rogerdooley.com rogerd@dooleydirect.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC

×