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@jboogie
Building a culture of innovation
Agile, lean & design in a world of continuous digital change
@jboogie
@jboogie@jboogie
@jboogie
@jboogie
@jboogie
Steven Tyler!
@jboogie
Steven Tyler!
Me! With hair.
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
That’s him, there.
@jboogie
Yesterday’s
assumptions
don’t work in
today’s
realities
@jboogie
That’s him, there.
@jboogie
@jboogie
"We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest irony. Whenever anyone asked
why we were doing this, the answer was, ‘Because Jeff wants it.’ No one
thought the feature justified the cost to the project. No one. Absolutely no
one."
@jboogie@jboogie
@jboogie
“Software is
eating the
world”
-Marc Andreesen
@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
Now available on Spotify
@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
We translated this model to software
@jboogie
@jboogie@jboogie
@jboogie
Software is continuous
@jboogie
@jboogie
11.6 seconds
@jboogie
@jboogie
Sense
@jboogie
@jboogie
Sense
@jboogie
Respond
@jboogie@jboogie
@jboogie@jboogie
Industrial era management tactics
don’t work with continuous software
@jboogie@jboogie
@jboogie
What does a continuous world
mean for the way we design our
organizations?
@jboogie
@jboogie@jboogie
@jboogie
How can we take advantage of
all of this information?
@jboogie
@jboogie@jboogie
@jboogie
How can we maximize the
creativity, learning and
productivity of our teams?
@jboogie
@jboogie
In order to survive in a world of
continuous digital change,
@jboogie
@jboogie
In order to survive in a world of
continuous digital change,
we must build a
culture of innovation
@jboogie
@jboogie
A culture of innovation is a
culture of learning.
@jboogie
@jboogie
@jboogie
Deliberate strategy
Bill Clinton
Hillary Clinton
@jboogie
Emergent Strategy
@jboogie@jboogie
@jboogie
“You need to set up and organize so
that you can do as many experiments
per unit of time as possible.”
Jeff Bezos
@jboogie
@jboogie
The atomic unit of innovation
is the team
@jboogie
@jboogie
How do we build continuously learning
teams?
@jboogie
1. Anatomy of the team
How do we build continuously learning
teams?
@jboogie
1. Anatomy of the team
How do we build continuously learning
teams?
2. How do we incentivize the team?
@jboogie
1. Anatomy of the team
How do we build continuously learning
teams?
2. How do we incentivize the team?
3. How should the team work?
@jboogie
Anatomy of the team
@jboogie
@jboogie
Anti-patterns
@jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams
@jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams
@jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams
@jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams
@jboogie@jboogie
What team structure facilitates a
culture of learning?
@jboogie@jboogie
Anatomy of a continuously learning team
1. Small
@jboogie@jboogie
Anatomy of a continuously learning team
2. Collocated
@jboogie@jboogie
Anatomy of a continuously learning team
3. Dedicated
@jboogie@jboogie
Anatomy of a continuously learning team
4. Self-sufficient
@jboogie
Incentivizing the team
@jboogie
@jboogie
Anti-patterns
@jboogie
Roadmaps
You are here! Launch!
@jboogie
They actually look like this
@jboogie
@jboogie
How do others do it?
We don’t maintain a roadmap
document. Our roadmap is simply the
sum of active initiatives. We revisit the
set of prioritized initiatives every few
months.
http://tech.gilt.com/post/44792645000/scaling-agile-at-gilt
Gilt group
@jboogie@jboogie
@jboogie
Incentivized for creating output
@jboogie
Shipping product, on its own, is not a
measure of success
@jboogie
Most companies manage to output.
Because it’s easy. It’s binary.
@jboogie
Task teams to achieve business outcomes
@jboogie
@jboogie
Give teams a problem to solve, not a
solution to implement
@jboogie
@jboogie
14%
Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$
@jboogie
How should the team work?
@jboogie
@jboogie
Anti-patterns
@jboogie@jboogie
No cross-functional collaboration
@jboogie
Fixation on job titles
@jboogie
@jboogie@jboogie
@jboogie@jboogie
Jeff “Skunk” Baxter
@jboogie@jboogie
Jeffrey Allen Baxter, born December 13, 1948, is an American
guitarist, known for his stints in the rock bands Steely Dan and
The Doobie Brothers during the 1970s.
More recently, he has been working as a defense consultant and
chairs a Congressional Advisory Board on missile defense.
@jboogie
Fear of failure
@jboogie
Arbitrary deadlines
@jboogie
Cover Your Ass
@jboogie
@jboogie
How does a culture of learning
change the way a team works?
@jboogie
Take smaller risks
@jboogie
Clear definitions of success
@jboogie
@jboogie
Promote competencies over roles
@jboogie
@jboogie
Self organization
"The Six Sigma process killed innovation at 3M...they
would say they need a five year business plan for a
new idea. Come on, we don't know yet because we
don't know how it works, we don't know how many
customers will take it up, we haven't taken it out to
the customer yet."
Geoff Nicholson
Father of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/
@jboogie
Why should you build a culture of
innovation?
@jboogie
Make customers happy
@jboogie
Reduce waste by building more
successful products
@jboogie
Increase employee morale
@jboogie
You must transform
from a culture of delivery
to a culture of learning
@jboogie
@jboogie
Thanks!
@jboogie
jeff@neo.com
www.sensingbook.com
@jboogie@jboogie
http://mamacue.files.wordpress.com/2012/06/circus-tent.jpg
http://dark.pozadia.org/images/wallpapers/dsgf-427305.jpeg
http://memberfiles.freewebs.com/69/11/54241169/photos/Sick-Wallpapers/77448.jpg
http://farm6.staticflickr.com/5263/5664481537_4cd702f35a_o.jpg
http://fansinaflashbulb.files.wordpress.com/2010/03/munroe_joe_1241_2005.jpg
http://www.jble.af.mil/shared/media/photodb/photos/2013/06/130612-F-XX000-002.jpg
http://farm9.staticflickr.com/8343/8179012399_715a4570ab_o.jpg
http://upload.wikimedia.org/wikipedia/commons/d/d7/Organic_mountain_grown_tea_leaf.jpg
http://4.bp.blogspot.com/-idk-WdQSl0M/UNStsSt-4cI/AAAAAAAAAB8/jrf6ykhOXh8/s1600/HandFull.jpg
http://1.bp.blogspot.com/_xg4zn4zQ9zM/TThZFiaaDgI/AAAAAAAABnQ/tAxGflIH9Mo/s1600/cowpajamas.JPG
http://youbentmywookie.com/wookie/gallery/0710_wtf/wile_businesscard.jpg
http://blacklikeyou.files.wordpress.com/2012/11/jeff-skunk-baxter_un-rock-n-roll-jobs_669a_aol-music-uk_220311.jpg
http://imgace.com/wp-content/uploads/2011/09/bridal-party-falls-into-lake-wedding-fail.jpg
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http://cdn.roughguides.com/wp-content/uploads/2012/09/42-28599751-1680x1050.jpg

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