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Anti-patterns in design communication
1. Selling Design To Human
Beings
13 Communication Anti Patterns That Kill Good Proposals
UPA Conference, Las Vegas, 5 June 2012
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
6. What is a bad idea?
“Ideas are a matter of taste. What is a good idea to
some is a boring or bad idea to others.
A good idea is a clever solution to a problem, one
that I have never seen before.
But if an idea is not taken up and used as a
solution to a problem, it has no value. It becomes a
non-idea.
Lying in a drawer it is useless. Worse than useless,
it’s a complete waste of space.” ~ Paul Arden
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
41. “Good design begins with
honesty, asks tough
questions, comes from
collaboration and from
trusting your intuition.”
~ Freeman Thomas
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
43. Game set-up
Groups of 6 people
1 set of cards per group
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
44. Game goals
Escort the Idea of Wonder
from conception to production
Winner: first to defeat the Big
Bad challenge
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
45. Organise your cards
after 3+ defeat
1x 1x rounds BIG BAD
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
46. Winning a challenge
Character Tactic Challenge
>
+ =
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
47. Game set-up
15:00
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
48. Game rules
Pick a character + tactic each
Then pick up a challenge
Swap tactics to defeat challenge
If not, put the card back
First to accumulate tactics to defeat
the big bad challenge wins
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
50. References / Further reading
Dan Ariely. Predictably irrational: The hidden forces that shape our decisions. 2009
Dan Ariely. The upside of irrationality: The unexpected benefits of defying logic at work and at
home. 2011
Dr Meredith Belbin. The Belbin Team Inventory. belbin.com
Skott Berkun. Wildfire: Big Ideas for Curious Minds. 2011
Eric Fernandez. Royal Society of Account Planning - A Visual Study Guide to Cognitive Biases.
2010
Noah Goldstein, Steve J. Martin, Robert B. Cialdini. Yes! 50 secrets from the science of persuasion.
2007
Jeff Gothelf. Lean UX: Applying Lean Principles to Improve User Experience. 2012
Michael Lopp. Managing Humans. 2007
Niccolò Macchiavelli. The Prince. 1532
Marty Neumeier. The Designful Company. 2008
C Northcote Parkinson. Parkinson’s Law. 1961
Tom Rachman. The Imperfectionists. 2011
Daniel Sobol. Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively.
fastcodesign.com. 2012
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
52. Thanks!
Slides & game at: design-antipatterns.com
Martina Schell James O’Brien
@polaroidgrrl @sparrk
polaroidgrrl@gmail.com james@sparrk.co.uk
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk