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Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doesn't Matter' Talk

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At the latest Digital Gaggle conference, Holly Edwards (Digital Account Executive at Noisy Little Monkey) spoke about the rise of the micro-influencer in 2017. Looking to promote your brand on social media using influencers? This talk will tell you exactly how to go about doing it.

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Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doesn't Matter' Talk

  1. 1. Size Doesn’t Matter @hollyclearfell
  2. 2. “influencer marketing”
  3. 3. define: influencer
  4. 4. define: influencer
  5. 5. define: influencer someone who influences others
  6. 6. trusted person promotes brand = audience trust brand
  7. 7. 47% of people use ad blockers - HubSpot, July 2016
  8. 8. So what should we do?
  9. 9. 1.Change the way you work.
  10. 10. 1.Change the way you work. 2. Plough on anyway.
  11. 11. so what happened?
  12. 12. we’d reached the wrong audience
  13. 13. influencers with big audiences = lots of clicks to site
  14. 14. recap
  15. 15. Look. At. Your. Data.
  16. 16. Build buyer personas. Search ‘noisy little monkey personas’
  17. 17. Know your audience.
  18. 18. Know your audience. Know who they are.
  19. 19. Know your audience. Know who they are. Know what they look like.
  20. 20. “micro-influencers”
  21. 21. define: micro-influencer
  22. 22. define: micro-influencer someone who influences others
  23. 23. targeted
  24. 24. affordable
  25. 25. - WeRSm, http://wersm.com/micro-influencer-marketing-cost/
  26. 26. Is their audience our audience?
  27. 27. Is their audience our audience? Do they talk like we talk?
  28. 28. Is their audience our audience? Do they talk like we talk? Do they resonate with the brand?
  29. 29. Little Black Book of Bloggers
  30. 30. we <3 twitter lists
  31. 31. monitor & engage
  32. 32. be a person
  33. 33. don’t expect it to be free
  34. 34. build relationships
  35. 35. Google it
  36. 36. search social media
  37. 37. It’s all about your audience.
  38. 38. Authentic relationships.
  39. 39. Authentic relationships. Genuine reviews.
  40. 40. Authentic relationships. Genuine reviews. Engaged audience.
  41. 41. Size Doesn’t Matter @hollyclearfell

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