If Big Data is the beloved cliché of the suits in our industry, “maker culture” is the cliché of us creatives… because at its core it’s a way of saying, creating a brilliant experience involves *creation* in a satisfyingly physical, visceral sense. Of course we love that.
But what does it mean through an experience lens? Roots in technology but with the human/user element at the core. Things like 3D printing, takes ideas/concepts and can prototype in real time one exciting, and useful Hackathons / inventor labs. Brings thinking to life in the live experience to tackle complex problems in real time’.
What I love about 3D printing is it’s a bit like Harry Potter type magic where an idea, a concept can come to life—quite quickly. And implications of rapid real world prototyping is so enormous.
We’re beginning to see the power of 3D printing really come into its own lately. We’ve seen the 3D printed casts and limbs, but this Mink Makeup example feels so smart and creates such opportunity. I also love her message: cut out the old school, overpriced, often toxic middle man and allow women to define what beauty and creativity means to them. http://www.themarysue.com/3d-printable-makeup-mink/
Transcript of "Invisible Technology: Jack @ Cannes 2014"
THE BRAND EXPERIENCE APPROACH
ARTHUR C. CLARKE
WE’VE ALSO ALL HAD
EXPERIENCES OF TECHNOLOGY
THAT ARE VERY DIFFERENT—
WHERE THE TECHNOLOGY WORKS
SO SEAMLESSLY WE DON’T EVEN
KNOW IT’S THERE.
ARE THEY A
OR A CONSUMER COMPANY?
TECHNOLOGY WOULD BE
CRITICAL TO ITS SUCCESS,
BUT CUSTOMERS WOULD ONLY NOTICE THE
TECHNOLOGY IF IT FAILED. IF IT WORKED, THEY
WOULD JUST SEE “A GREAT EXPERIENCE.”
FROM GOOGLE TO UBER,
YOU DON’T SEE THE TECHNOLOGY. YOU DON’T UNDERSTAND THE ALGORITHMS.
YOU DON’T HAVE TO. YOU JUST FEEL HAPPY THAT IT’S SOLVED
A PROBLEM AND MADE YOUR LIFE BETTER.
THE AVERAGE MILLENNIAL CONSUMER SWITCHES SCREENS
27 TIMES PER HOUR.
WE LOVE THE
TECHNOLOGY WE DON’T
EVEN KNOW WE’RE
IT’S ALL ABOUT
“[Those who use technology] to solve basic human
problems with greater speed and simplicity than those
who came before—
will profit immensely. Those who lose sight
of basic human needs and try to come up
with the next big idea… will have problems.”
“It is not that wearables are shaping new
trends, but that new trends are shaping
wearables. New devices will be expected to
learn when consumers don’t want to look at
WILL SEYMOUR FUTURE FOUNDATION