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Digital, social & mobile marketing trends for better brand experiences

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This presentation was given at Cannes Lions by Leesa Wytock, VP of Digital in Jack's New York office.

Published in: Technology, Marketing

Digital, social & mobile marketing trends for better brand experiences

  1. THE BRAND EXPERIENCE APPROACH INVISIBLE TECHNOLOGY + THE CREATIVE OPPORTUNITY
  2. "ANY SUFFICIENTLY ADVANCED TECHNOLOGY, IS INDISTINGUISHABLE FROM MAGIC.” ARTHUR C. CLARKE
  3. WE’VE ALL COME ACROSS RAGE-INDUCING TECHNOLOGY
  4. HEALTHCARE.GOV
  5. WE’VE ALSO ALL HAD EXPERIENCES OF TECHNOLOGY THAT ARE VERY DIFFERENT— WHERE THE TECHNOLOGY WORKS SO SEAMLESSLY WE DON’T EVEN KNOW IT’S THERE.
  6. ZIPCAR ARE THEY A TECHNOLOGY COMPANY? OR A CONSUMER COMPANY?
  7. Zipcar TECHNOLOGY WOULD BE CRITICAL TO ITS SUCCESS, BUT CUSTOMERS WOULD ONLY NOTICE THE TECHNOLOGY IF IT FAILED. IF IT WORKED, THEY WOULD JUST SEE “A GREAT EXPERIENCE.”
  8. FROM GOOGLE TO UBER, YOU DON’T SEE THE TECHNOLOGY. YOU DON’T UNDERSTAND THE ALGORITHMS. YOU DON’T HAVE TO. YOU JUST FEEL HAPPY THAT IT’S SOLVED A PROBLEM AND MADE YOUR LIFE BETTER.
  9. THE AVERAGE MILLENNIAL CONSUMER SWITCHES SCREENS 27 TIMES PER HOUR. GREAT EXPECTATIONS
  10. THE BRAND EXPERIENCE APPROACH WE LOVE THE TECHNOLOGY WE DON’T EVEN KNOW WE’RE USING.
  11. IT’S ALL ABOUT THE EXPERIENCE “[Those who use technology] to solve basic human problems with greater speed and simplicity than those who came before— will profit immensely. Those who lose sight of basic human needs and try to come up with the next big idea… will have problems.” EV WILLIAMS
  12. BRAND EXPERIENCE PRINCIPLES INVITE PARTICIPATION USER-FIRST DESIGN DELIGHTFULLY USEFUL INFECTIOUSLY SHAREABLE BUILDS COMMUNITY
  13. INVISIBLE TECHNOLOGIES WE LOVE (AND WHY) 7 1.  TOUCH SURFACES 2.  SECOND SCREEN 3.  DATA 4.  CLOUD CITY (NO NOT WITH LANDO) 5.  CONTACTLESS CONNECTION 6.  ENHANCED REALITY 7.  MAKER CULTURE + COMMUNITY
  14. TOUCH SURFACES BRING US ONE STEP CLOSER TO CONTENT 1
  15. UBI
  16. BECK’S
  17. HERTZ 24/7
  18. SECOND SCREENS: TAPPING INTO A NATURAL BEHAVIOR 2
  19. SAMSUNG
  20. COTTON 24 HOUR RUNWAY SHOW
  21. SWEEPER APP
  22. BIG DATA: ANALYZING TODAY FOR BETTER EXPERIENCES TOMORROW 3
  23. BRITISH AIRWAYS
  24. GOOGLE MAP GALLERY
  25. PRISM SKYLABS
  26. NEXT GEN CLOUD SERVICES: CREATING A COMMUNITY 4
  27. CAROUSEL
  28. DROPCAM
  29. THUNDERCLAP
  30. CONTACTLESS CONNECTION: NEW POSSIBILITIES INSTANTLY 5
  31. “It is not that wearables are shaping new trends, but that new trends are shaping wearables. New devices will be expected to learn when consumers don’t want to look at their phones” WILL SEYMOUR FUTURE FOUNDATION ESTIMOTE
  32. FIREFLY
  33. DISNEY
  34. ENHANCED REALITY: TAKING EXPERIENCES TO THE NEXT LEVEL 6
  35. PEPSI
  36. SHIRE
  37. MAKER CULTURE: HARNESSING THE BEST + BRIGHTEST AND LATEST + GREATEST 7
  38. MINK MAKEUP
  39. TWO BIT CIRCUS
  40. JACK LABS
  41. FUTURE OF INVISIBLE TECHNOLOGY + AGENCIES
  42. IF THE BEST TECHNOLOGY IS THE ONE YOU NEVER SEE, WHAT DOES THIS MEAN FOR DIGITAL AGENCIES? Is is the agency of tomorrow the human agency ?
  43. FUTURE OF TECHNOLOGYIs Invisible. Seamless. Incredibly intentional. Creatively exciting.
  44. LIZ BIGHAM EVP, BRAND MARKETING 212-401-7212 Liz_bigham@jackmorton.com @jackmorton THANK YOU!

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