Cities were not built in a day. Solving the Smart Cities challenge will not happen overnight. However LOOP Labs believes that new models harnessing social media, behavioural insights and open data hold a vital key! LOOP LABS interventions will show that individual actions, collected across communities, can have significant impact.

1. SMALL STEPS AND THE POWER OF THE CROWD

2. THE CHALLENGE
CITIES - SPLITTING AT THE SEAMS

3. BEHAVIOURAL INSIGHT
Human behaviour is:
•
•
•
85% unconscious
Influenced by the crowd
Motivated by reward & recognition
People want:
•
•
To make a difference
To live in nice places
85%

4. FORCE vs. FUN

5. OLD WAYS DON’T WORK

6. TERABYTES OF (OPEN) DATA

7. MapMyWALK
QUANTIFIED SELF

8. LONDON

9. CAR JOURNEYS IN LONDON
35%
Under 2 km
0%Km
5nder 3
U
0.15
Aver km/h
age s
peed

10. THE SOLUTION ?
WALK THE TALK
Games
Behavioural
Insights
Pester
Power
QUANTIFIED COMMUNITY
Open
Data

11. WALK THE TALK
ENGAGE
COMMUNITY
DESIGN LAB
START
2
3
BETA TESTING
kids & experts
BUILD
FINISH
SCALE
INSTALL
SENSORS
HAPPIER
SAFER
HEALTHIER
CITIES

12. PUBLIC INFOGRAPHICS
AGGREGATED DATA

13. PUBLIC SCREENS

15. PUBLIC SCREENS

16. NEXT STEPS
PHYSICAL MANIFESTATIONS

17. HOW IT WORKS
1
4
Kids download app
(+ 10 points)
• Creates Profile
•
•
Adults walk
2
5
3
Recruits adults
(5 points per adult)
•
•
Kids achieve milestones
and get more points
6
•
Points Aggregated
Adults pledge amended behaviour
Each Adult 5 points
•
7
•
Prizes
Kids - level up/vouchers
to share with team
School - Leader Board
+ Star monthly local prize
Public Signalling / Events
Public
Signalling

18. HOW IT WORKS
Walk The Talk
TIME
DATE
Walk The Talk Digital Leader Board
POINTS
4 KM (40 POINTS)
Teams
3 KM (20 POINTS)
Schools
STAR PRIZE
WINNER
2 KM (10 POINTS)
1 KM
School 2
EL
Y
KI
AM
TE
WHERE AM I - LAMBETH
TIME
DATE
385 POINTS
370 POINTS
School 1
5 KM (50 POINTS)
School 5
400 POINTS 385 POINTS 370 POINTS 300 POINTS 280 POINTS
400 POINTS
School 4
I AM HERE
300 POINTS
School 3
280 POINTS

19. SCALE AND REACH
London
Beta 1
3
Beta 2
5
2014
National
Live
75
2015
1500
18k
2016
Beta Test in
Lambeth
60 kids
600 adults
300 kids
3000 adults
900 kids
9000 adults
180k kids
1.8m adults
2 million kids
20 million adults

20. BENEFITS TO LOOP LABS
Reach
Accepted currency
Infrastructure
Partners

21. BENEFITS TO NECTAR
Positive PR
Access Local Retailers
Brand Alignment
Social WOM
CSR
Acquisition

22. DESIGN LAB 24TH FEBRUARY
+KIDS
+COMMUNITY
+COUNCIL
+INDUSTRY
+RESEARCH