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Trade show booth ideas

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Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.

How do you challenge and break the way something has always been done? 
 
As an industry, we have to evolve our methods of engagement to survive.  A little more conversation and a lot less one-way show and tell.
 
Yet much of our creative still isn’t focused in this way.  In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest.  One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
 
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.

Published in: Marketing
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Trade show booth ideas

  1. 1. Hello Tim Leighton Creative Strategy Director
  2. 2. The new rules of marketing
  3. 3. Great theory. But…
  4. 4. Welcome to trade show hell
  5. 5. Mobile World Congress
  6. 6. Time for a new approach…
  7. 7. A clear invitation
  8. 8. Relevant, personalized experiences
  9. 9. Human to human
  10. 10. Meaningful dialogue
  11. 11. Embedded storytelling
  12. 12. Looking after human needs
  13. 13. Personality
  14. 14. is it worth it?
  15. 15. a little more conversation… in any channel
  16. 16. Talk to us – Contact Peter Sun VP, Brand Marketing Peter_Sun@jackmorton.com +1.212.401.7015 Read our blog at jackmorton.com/blog Follow us on twitter @jackmorton Visit us online at jackmorton.com About Jack Morton We’re a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). © Jack Morton Worldwide 2015

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