SXSW 2013 Trends - SapientNitro

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SXSW 2013 Trends - SapientNitro

  1. 1. March 31, 2013SXSW 2013 Recap
  2. 2. SXSW Interactive is an annual March gathering for thedigerati in Austin, TXA conference for doers, where technology and advanceconcepts are reviewed, discussed and work-shopped inmultiple forums. Naturally, and by design, it is also aforum for intense networkingTopics include marketing, social media, mobile, startups,innovation, design, programming, technology, gaming andmore recently hardware & prototyping2013 attendance was over 30,000 eclipsing 2012’s25,000+ and 19,000+ in 20111,833 Interactive Sessions21% international registrants (from 72 countries)2
  3. 3. THEMESCollaborative Economy EmergesThings Get SmarterGrassroots Innovation DisruptsPhysical & Digital CollideWearable Tech InvadesOnline Reshapes RetailBrands Permeate3
  4. 4. COLLABORATIVE ECONOMY EMERGES
  5. 5. Collaborative economy is powered by the peoplePower of the crowd and large networks enables scalable services that canbenefit allThese services are disrupting existing, embedded industries from travel topower to dating, bringing new ways to deliver on old concepts5
  6. 6. Storytelling and social-casting expand the “social post”A new type of social application proliferates enabling easierways for consumers to tell and share rich, long-form, linearstories and experiences, beyond the post or tweet.6
  7. 7. New niche social nets evolve the community concept further byenabling consumers to engage deeply around specific thingsPut your thoughts out to the social net to get others’ opinionsor bond around a common one.7
  8. 8. Social Mapping Gets UsefulPut your thoughts out to the social net to get others’ opinionsor bond around a common one.8
  9. 9. Social Mapping Gets Useful (con’t)New ways of visualizing data can highlightpatterns that lead to insight.9
  10. 10. WHEN YOU CHECK INAT 2 AM...…AND GET FOUR HOURSOF SLEEP...…YOUR WEIGHT GOES UP TWOPOUNDS ONE WEEK LATER.Connecting different data sources drives new insightsConnecting the data across multiple systems becomes one ofthe next great Big Data challenges.10
  11. 11. THINGS GET SMARTER
  12. 12. Stuff gets smarterArtificial intelligence and machine learning are driving moreexperiences and present a view on what how intelligentexperiences can drive more value.12
  13. 13. Example: Unlocking your BMW car3 steps with No UI1.A driver approaches her car.2.The car doors unlock.3.She opens her car door.13 steps with BMW1.A driver approaches her car.2.Takes her smartphone out of her purse.3.Turns her phone on.4.Slides to unlock her phone.5.Enters her passcode into her phone.6.Swipes through a sea of icons, trying to find the app.7.Taps the desired app icon.8.Waits for the app to load.9.Looks at the app, and tries figure out (or remember)how it works.10.Makes a best guess about which menu item to hit tounlock doors and taps that item.11.Taps a button to unlock the doors.12.The car doors unlock.13.She opens her car door.vs.Smart interfaces will adapt to people, ratherthan forcing people to adapt to themThe UI starts to disappear simplifying experiences.Removing steps and making decisions for the userwill drive new, differentiated value propositions.13
  14. 14. GRASSROOTS INNOVATION DISRUPTS
  15. 15. Hardware – 3D Printing/scanning,3D printing and scanning bring affordable custommanufacturing to business/home3D printing has been around for awhile, but the cost is finally comingdown to enable novices to innovate all new applications.15
  16. 16. 3D printed stuff penetrates design and cultureFrom fashion, such as dresses and footwear, to toys, to records,food and prosthetics, applications continue to inspire.16
  17. 17. Crowdsourcing is driving innovationLester Chambers renews his career online.Ouya was funded on kickstarter for $900,000 to developan inexpensive ($99) open-source gaming platform.Veronica Mars fans pledged $3.2 million in 3 days tofund a comeback.17
  18. 18. ImplicationsSolving the world’s most challenging problemsElon Musk continues to disrupt staid industries. As thefounder of Paypal, SpaceX, Tesla and SolarCity he inspiredcrowds about “furthering humanity” as how he judged his ROI.18
  19. 19. PHYSICAL & DIGITAL COLLIDE
  20. 20. Physical digital mash upGesture and intelligent interfaces remove the interfaceNFC replace QR codesInternet of things becomes stuff that communicates20
  21. 21. Gesture based UI removes the interfaceGesture-based interfaces creates whole new experiencesfor consumers and business.21
  22. 22. NFC will replace QR codesThe Samsung lounge had multiple NFC and app demonstrations, music,and events. Around town there were free cupcakes and free beer offersjust for tapping “TecTiles” with an NFC enabled devices. In addition tomultiple events at the experience, they also sponsored a Prince concert.22
  23. 23. Internet of things becomes stuff that communicatesVW Smileage connected car app adds incremental layer ofengagement to driving experience.23
  24. 24. Razorfish Tweeting BikesFree use of bikes to get around SXSW that tweetcomments based on bike riding effort.24
  25. 25. Robot coffee barista prints images on foamGE’s Coffee Barista arms operates similarly to a 3Dprinter to pour coffee through a syringe,painting images in a lattes foam.25
  26. 26. Virtually there bring people closer without being closerA remote controlled robot with a video screen and camera allows youto have tele-presence anywhere. Your robot can roam the halls inanother city and keep you involved locally.With desktop video conferencing already becoming prevalent, thisseems like a natural evolution that’s great for business.26
  27. 27. WEARABLE TECH INVADES
  28. 28. Wearable techWearable Tech Cultural InvasionIntersection between clothing, functionality and technologyPrintable clothingConnected and quantified self28
  29. 29. Google GlassThere is tons of interest in the next big consumertechnology which will continue to enhancecustomers lives in ways we can’t imagine.29
  30. 30. Google Talking ShoeDemonstrates the power of data by translatingmovement into communication.30
  31. 31. Memoto Life-loggingCamera takes pictures every 30 seconds, uploads to the cloud andcategorizes groupings in a private and shareable timeline.Raises new privacy issues – will we have to wear warning signs?31
  32. 32. Technology BacklashMovements already are surfacing to help protectprivacy and push back on future “glass elitists”.32
  33. 33. ONLINE RESHAPING RETAIL
  34. 34. Online shopping features reshape retail3M hologram enables personalized in-store rep feels human.Pepsi clear door video display fridge enables engagement opportunity at shelf.Giant touch-screens will proliferate.34
  35. 35. Store navigation gets easier with digital toolsJifiti allows you to gift something for someone while in-storethat they pickup and customize themselves.Walmart and Walgreens innovate with in-storemapping and coupon systems35
  36. 36. Website-like analytics platforms emergeRetail footfall analysis offered by Vodafone, Experian, and Euclid,delivers website-like in-store analytics by tracking anonymouscell phones moving nearby or within the space.Privacy will be a big issue to overcome.36
  37. 37. BRANDS PERMEATE
  38. 38. Significant presence of entertainment brandsGiven the significant influence of the SXSW audience marketingnew properties is a no brainer, with the new spring TV showsleading the way.38
  39. 39. Branded power supports “always be charging” SXSW cultureWith branded power stations everywhere, power was less of an issue than inyears past where infrastructure couldn’t support the large numbers of people.Samsung offered fully-charged battery swaps for Galaxyowners via bike messenger.39
  40. 40. AT&T American Airlines Travel Hack-a-thonGenerated multiple new travel apps that are more useful thanthe ones the travel industry have put out.1st Place AirPing provides users with live updates for flightchanges and associated information.40
  41. 41. AT&T TeleporterWrap-around video screen immerses visitors inanother place.41
  42. 42. Beats by Dre "Pill Clinic”Beats by Dre set up a "Pill Clinic" showing off its pill-shapedportable music devices with the "Beats Pill Fix". Doctors andnurses helped people try out the Pill.42
  43. 43. Glad and Keep America BeautifulProvided 13 trash, compost, and recycling areas, diverting much of thefestivals waste. To raise consciousness, they partnered with artist JasonMercier to create a mural of America made from SXSW trash.43
  44. 44. OREO Photo-wallWhile garnering lots of press for their SXSW sponsorship, theiractivation/experience wasn’t that memorable and was in an outof the way location.44
  45. 45. Freaky Friskies Grumpy Cat (from the meme) Video WallFriskies Cat Food took over an entire building’s windows on popular6th Street with giant cat videos of Grumpy Cat and Bobo from theircommercials.45
  46. 46. Mashable Grumpy Cat (the cat from the meme)The most talked about event of SXSW wasn’t a start up, app, Elon Musk oreven Al Gore slamming the NRA in the heart of Texas, it was Grumpy Cat.People waited hours in a three block long line to get their picture taken withGrumpy Cat, reminding us that at the end of the day, it’s the humanemotional element that gets us.46
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  48. 48. THANK YOU

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