Maximising Your SERP Potential - Enhance your listings with Rich Snippets


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Maximising Your SERP Potential - Enhance your listings with Rich Snippets

  1. Maximising Your SERP Potential Enhance your listings with Rich Snippets Peter Handley theMediaFlow #thinkvis
  2. IS ME PETE? Director of SEO at theMediaFlow Responsible for strategy and delivery Klout says I’m influential about rum (and SEO/Internet Marketing)@ismepete #thinkvis
  3. WHAT Are Rich Snippets?@ismepete #thinkvis
  5. People
  6. AuthorsNot a “true” rich snippet…
  7. Reviews
  8. Recipe
  9. Events
  10. Product
  11. Video
  12. Music@ismepete #thinkvis
  13. WHY
  14. Increased Click Through Rate@ismepete #thinkvis
  15. Review CTR Post Imp CTR = Post Implementation CTR and compares month prior to Schema implementation to month after. Only includes terms that didn’t increase in position Based on individual user reviews, not aggregate@ismepete #thinkvis
  16. Author CTR@ismepete #thinkvis
  17. Author + Review CTR Based on individual user reviews, not aggregate@ismepete #thinkvis
  18. HOW to get Rich Snippets to appear@ismepete #thinkvis
  19. Microdata, Microformats and/or RDFa ….it’s about Semantics@ismepete #thinkvis
  20. The Semantic Web"a web of data that can beprocessed directly and indirectlyby machines.“ Tim Berners-Lee
  21. Microdata Microdata is an HTML specification used to nest semantics within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. #thinkvis
  22. Microformats A microformat is a web-based approach to semantic markup which seeks to re-use existing HTML/XHTML tags to convey metadata and other attributes in web pages and other contexts that support (X)HTML, such as RSS. #thinkvis
  23. RDFa RDFa (or Resource Description Framework–in–attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents. #thinkvis
  24. You Can Use Any Of These ….Google recommends microdata@ismepete #thinkvis
  25. Implementing Person LinkedIn use hCard microformat I’d use if setting this up today@ismepete #thinkvis
  26. Implementing Authorship Lots of ways documented online The simplest way to do it is add ?rel=author to a link to your G+ page from a post … and a contributor link to your G+ page@ismepete #thinkvis
  27. Implementing Single Reviews@ismepete #thinkvis
  28. Implementing Aggregate Reviews@ismepete #thinkvis
  29. Implementing Recipe ….annoyingly, Google doesn’t seem to like giving me recipe snippets anymore@ismepete #thinkvis
  30. Implementing Events ….you could try the GWT Data Highlighter too, though none of my tests with it work yet@ismepete #thinkvis
  31. Implementing Product@ismepete #thinkvis
  32. Implementing Video ….I actually tend to use Video Sitemaps to get these Rich Snippets@ismepete #thinkvis
  33. Implementing Music markup songs with Schema on Top Tracks:@ismepete #thinkvis
  34. Tools Raven Tools’ Schema Creator Rocks: #thinkvis
  35. Tools So does the microDATAgenerator: #thinkvis
  36. Tools Use Structured Data Testing Tool: #thinkvis
  37. MIXThem Up
  38. Why just use one Rich Snippet? ….more are better!@ismepete #thinkvis
  39. @ismepete #thinkvis
  40. It Doesn’t Always Work ….Google annoys me sometimes!@ismepete #thinkvis
  41. But It Can’t Work Unless You Try! ….So, give it a go!@ismepete #thinkvis
  42. Don’t Piss Off SEOs
  43. #thinkvis
  44. #thinkvis
  45. #thinkvis
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  48. Thanks for Listening! Let me know if you have any questions: @ismepete #thinkvis
  49. Resources: Useful Links: Images: Stand Out - People - Review – Thumb Up - Event – Willy Mason - Video - Music - Rodrigo y Gabriela - Why - Web - Mix Them Up - Danger - Careful! Wasp Nest - Havana Club Rum & Coke - #thinkvis
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