Why does Product
Development suck?
(Marc Löffler, @scrumphony)
Typical Product
 Development
   Problems
http://www.flickr.com/photos/matiasjajaja/194944822/
http://www.flickr.com/photos/epsos/5444678656/
http://www.flickr.com/photos/markbrandon/6992271218/
http://www.flickr.com/photos/mind_the_goat/418728450/
http://www.flickr.com/photos/greenfday69/45235902/
Root Causes
http://www.flickr.com/photos/godserv/4517248920/
http://www.flickr.com/photos/toolstop/4546017269/
Impact
Mapping
Why?   Who?   How?   What?
Why?




http://www.flickr.com/photos/peterulrich/7807861962/
Who?




http://www.flickr.com/photos/chocolatefrogs/4505234877/
How?




http://www.flickr.com/photos/roadhunter/313038005/
What?




http://www.flickr.com/photos/mvs/3405603248/
(c) Gojko Adzic 2012 – http://www.impactmapping.org
(c) Gojko Adzic 2012 – http://www.impactmapping.org
“Never aim to implement the
 whole map. Instead, find the
shortest path through the map
          to the goal”
                 Gojko Adzic in the book Impact Mapping
How to explain it
  to your kids?
http://www.flickr.com/photos/elephantatech/4709026126/
(Some) Impact
   Mapping
  Advantages
Scope Creep




http://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/
Pet Features




http://www.flickr.com/photos/alexyo1968/5237333618/
Ad-hoc prioritisation




http://www.flickr.com/photos/kyra__m/5521752450/
Impact Mapping
  Resources
http://www.impactmapping.org
Thanks for your
   attention
Contact

Marc Löffler
Email: marc.loeffler@spoonique.de
Web: http://blog.scrumphony.com
Twitter: @scrumphony

Why does product_development_suck