The document is a collection of photos from Flickr under various Creative Commons licenses. It also includes some text sections with tips on improving an online store through email newsletters, product comparisons, informative product pages, high quality photos, support for new orders, simplified text, guidance for seniors, research, and testing. Some tools for sending newsletters and examples of pre-built free and paid e-commerce platforms like WordPress WooCommerce are also mentioned.

1. Photo by alles-schlumpf - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29487767@N02 Created with Haiku Deck

3. Photo by B.Garry - Creative Commons Attribution License https://www.flickr.com/photos/67364319@N02 Created with Haiku Deck

4. Photo by RaeAllen - Creative Commons Attribution License https://www.flickr.com/photos/30628871@N00 Created with Haiku Deck

5. Photo by rpongsaj - Creative Commons Attribution License https://www.flickr.com/photos/15131913@N00 Created with Haiku Deck

6. Photo by Themeplus - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/85217387@N04 Created with Haiku Deck

7. Photo by mansikka - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14822830@N00 Created with Haiku Deck

8. 3/16/2015

9. 3/16/2015

10. Photo by Phillie Casablanca - Creative Commons Attribution License https://www.flickr.com/photos/19451080@N00 Created with Haiku Deck

11. Photo by Liz Marion - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14075113@N07 Created with Haiku Deck

12. Photo by la veu de Nanuk - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8517871@N08 Created with Haiku Deck

13. Photo by Dobi. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/49503013427@N01 Created with Haiku Deck

14. Photo by Moyan_Brenn - Creative Commons Attribution License https://www.flickr.com/photos/28145073@N08 Created with Haiku Deck

15. Photo by JeepersMedia - Creative Commons Attribution License https://www.flickr.com/photos/39160147@N03 Created with Haiku Deck

16. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck

17. Photo by Jose F. Caro - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/14952328@N05 Created with Haiku Deck

18. Photo by thms.nl - Creative Commons Attribution License https://www.flickr.com/photos/81203773@N00 Created with Haiku Deck

19. Photo by TheBusyBrain - Creative Commons Attribution License https://www.flickr.com/photos/26176646@N04 Created with Haiku Deck

20. Photo by AJC1 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/47353092@N00 Created with Haiku Deck

22. Photo by Lars Plougmann - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/75062596@N00 Created with Haiku Deck

23. Photo by dalbera - Creative Commons Attribution License https://www.flickr.com/photos/72746018@N00 Created with Haiku Deck

24. Photo by B Tal - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68634595@N00 Created with Haiku Deck

25. Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00 Created with Haiku Deck

26. Photo by Septem Trionis - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33179404@N00 Created with Haiku Deck

27. Photo by donaldtownsend - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55146230@N00 Created with Haiku Deck

28. Photo by comedy_nose - Creative Commons Attribution License https://www.flickr.com/photos/23408922@N07 Created with Haiku Deck

29. Photo by joebuzzica - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63352809@N02 Created with Haiku Deck

30. Photo by lydia_shiningbrightly - Creative Commons Attribution License https://www.flickr.com/photos/31917220@N07 Created with Haiku Deck

31. Photo by DecoDesignCenter.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/38097610@N05 Created with Haiku Deck

33. Photo by Gabriele Diwald - Creative Commons Attribution License https://www.flickr.com/photos/52214493@N03 Created with Haiku Deck

34. Photo by Bontempo Móveis de Alto Padrão - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63733624@N05 Created with Haiku Deck

35. Photo by tom cochrane - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22979982@N06 Created with Haiku Deck

36. Photo by Poster Boy NYC - Creative Commons Attribution License https://www.flickr.com/photos/26296445@N05 Created with Haiku Deck

37. Como melhorar uma loja
• Email Newsletter
• Comparadores entre produtos
• Páginas de produto informativas
• Fotografias com qualidade elevada
• Apoio para novas encomendas
• Textos simplificados
• Orientação à 3ª idade
• Pesquisa
• Teste

38. Ferramentas para envio newsletters

39. Melhorar a Newsletter
http://www.graphic-design.com/DTG/stocklayouts-newsletters/newsletter_design.html

40. Ferramentas para envio newsletters

41. Ferramentas para envio newsletters

42. Ferramentas para envio newsletters

44. Ferramentas para envio newsletters

47. Ferramentas para envio newsletters

48. O cérebro primitivo toma atenção
• Comida
• Sexo
• Perigo

49. Lojas
• As lojas podem ser programadas de raiz
• Usa-se mais ferramentas pré feitas e que se
configuram
• Existem ferramentas gratuitas e pagas
• Existem também serviços online
• Evitar ficar com lojas em plataformas às quais
não se têm acesso ou dificuldades “upgrade”

50. Amazon – Wish Lists, Gift Lists, Similar Products, User Reviews

53. Ferramentas pré-feitas grátis
• VirtueMart – Funciona sobre Joomla
• CubeCart – Muito simples e rápida mas menos
potente
• OSCommerce – Das lojas mais conhecidas
• Magento – Complexo mas muito potente
• PrestaShop – Mais Funcional e recente

56. Esta loja antes estava em Flash

57. Exemplos de lojas

59. Backoffice

60. SEO – Search Engine Optimization
• Nome do domínio
• Quem aponta para o domínio
• Título e nome da página
• Meta-Informação
• Palavras chave
• Conteúdo

61. Comunidade e dinamização
• Dependendo do seu sector a criação de uma
comunidade pode ter impacto.

62. Comunidade e dinamização

63. Comunidade e dinamização
http://elt-resourceful.com/webinar/http://www.livechatinc.com/blog/2011/07/web-
based-livechat-operator-application/

64. Suporte
http://www.gene2drug.com/?page=whatsnew&id=73

65. Suporte para telemóvel/tablet
http://engage.synecoretech.com/marketing-technology-for-growth/bid/177023/10-Awesome-Examples-of-Ecommerce-Sites-Using-Responsive-Web-Design

66. Como começar ?
• Identifique o seu mercado
• Veja páginas da concorrência
• Faça um esboço

68. Exemplo
• Criação de loja Wordpress Woocomerce

69. WooCommerce

71. Loja em Wordpress

72. Otimização
página

73. Obrigado !
Paulo Santos – 96 437 96 09 – psantos@1000megabytes.pt

74. Referências
• http://the-best-web-hosting-service.com/blog/wp-content/uploads/2011/02/how-to-start-a-website.jpg
• http://dreamfeel.wordpress.com/category/new-media/digital-signage/
• http://sportsstartrophies.com.au/?fast-trophies-right-price,236
• http://freightfox.com/eu-and-us-recognize-secure-traders-programs/
• http://mannequin92.hubpages.com/hub/Online-Deals-Online-ShoppingEverything-Online
• http://hojemacau.com.mo/?p=27810
• http://blog.nimbuzz.com/tag/location/
• http://www.comercialfoto.pt/blog/20106/entregas-rapidas-material-fotografico-24horas.aspx
• http://cwcc.wordpress.com/2011/02/07/tips-for-defining-your-target-market/
• http://doc.prestashop.com/download/attachments/1409078/ps144-dbmodel4.png
• http://portaljbnnews.blogspot.pt/2011/03/cara-cracha.html
• http://brasilhawaii.com/2012/01/cade-o-email-where-is-the-e-mail-address/
• http://www.phaseware.com/PhaseWare-Files-blog/bid/78352/3-Steps-to-Building-Trust-with-Your-
Potential-Customers
• http://www.freepik.com/free-photo/boxing-box-sport-box-gloves_419120.htm
• http://www.cape-law.com/2011/how-long-is-probate-in-massachusetts/
• http://www.123rf.com/photo_6411136_week-clock-open-time-24-hours-and-7-days--around-the-clock-
service-without-interruptions.html
• http://www.vitalbmx.com/product/brand/MirraCo,43