John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Mobile marketing remains largely untapped potential. While most marketers understand mobile opportunities, few have launched mobile-friendly websites or apps. To succeed, marketers must understand mobile user behavior on their sites, such as which devices are used and how users interact. Having this insight allows optimization of page design, navigation and more. Marketers also need to integrate mobile marketing into their overall marketing mix, including social media, to engage customers on all channels. However, security concerns currently limit mobile payments and transactions. As these issues are addressed, mobile will continue growing in importance.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Mobile marketing remains largely untapped potential. While most marketers understand mobile opportunities, few have launched mobile-friendly websites or apps. To succeed, marketers must understand mobile user behavior on their sites, such as which devices are used and how users interact. Having this insight allows optimization of page design, navigation and more. Marketers also need to integrate mobile marketing into their overall marketing mix, including social media, to engage customers on all channels. However, security concerns currently limit mobile payments and transactions. As these issues are addressed, mobile will continue growing in importance.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
Mobile shopping-framework-study-2010-white-paper finalAshmeed Ali
1) The study examines current mobile shopping activities and the future outlook for mobile as a shopping channel using Nielsen data across 12 categories.
2) More than 60% of 169 million mobile internet users in the US have never seen mobile ads but are interested in mobile shopping. This represents huge potential for advertisers.
3) Nine in ten mobile users have used their device in-store, representing opportunities for real-time ads and branding to influence purchases.
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Brand Driver is a global research and strategy firm that helps media and entertainment clients understand audiences. It uses qualitative and quantitative research methods to provide insights into consumer trends, content preferences, and brand perceptions in local and global markets. Some of its services include consumer segmentation, brand tracking, testing new products/content, and advising clients on key issues like strategy, programming, marketing, and platform negotiations.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Perfect storm of opportunity in mobile todayBill Gross
The document summarizes Bill Gross' view that the current moment presents a "perfect storm of opportunity" for technology businesses, especially in mobile and local services. It outlines how mobile devices act as a "remote control to our lives" and how we increasingly use mobile for directions, advice, finding places and people. It argues we are entering a transformative period for mobile, similar to when movie cameras began allowing movement, revolutionizing storytelling. Overall the document promotes the opportunities in mobile personalization, dynamic and location-based advertising, predicting user intent, and more to engage users based on where they are, what they want in the moment.
Enhance Customer Experience Measurement (CEM) with Mobile Research Research Now
Mobile research can enhance customer experience measurement by capturing consumer behaviors and purchases in-the-moment using their smartphones. Some key benefits of mobile research include broader representative samples, faster response times, and lower costs compared to traditional methods. Additional features like geotargeting, rich media uploads, and passive data capture can provide richer insights when layered on mobile surveys. While there are some challenges like battery drain and shorter surveys, mobile research overall allows researchers to better understand customer experiences across multiple touchpoints.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
How to Operationalize Social Media TFMA 2011Alterian
The document provides 10 ways to operationalize social media for a brand. It discusses setting up social media monitoring and listening centers, guidelines for employee social media use, identifying influential users, investing in community managers, using social media to enable sales, creating and distributing content across multiple channels, tracking results in the marketing database, and building an integrated social media presence. The overall goal is to start building a social business and gain insights from social media to enhance marketing strategies.
This document provides a summary of mixi Mobile, Japan's most popular social networking service on mobile platforms. It discusses how mixi has successfully transitioned from being a PC-based service to having 70% of its traffic come from mobile, generating $15.8 million in quarterly mobile revenue. The document reviews mixi Mobile's features, business model, strategic evolution and growth on mobile over the past two years. It aims to help social networks, mobile companies, advertisers and others understand mixi Mobile's success in order to improve their own mobile strategies.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The document discusses the top 5 trends in mobile advertising for 2013. It begins with an overview of the current state of the mobile advertising market, noting that while consumer attention on mobile is high, advertising spend still lags behind at just over 1% of total ad spending. However, mobile ad spending is growing rapidly and predicted to increase fivefold by 2017. The time consumers spend on mobile apps now exceeds time spent on desktop websites and is approaching TV viewing levels.
This document discusses online privacy and video advertising. It introduces Jalal Nasir from TRUSTe and Jason Shulman from Adap.tv. It then provides information about the growth of online video advertising and behavioral targeted data usage. It discusses consumer perceptions of behavioral advertising and privacy. It explains how the Digital Advertising Alliance's self-regulation helps build trust with consumers. The document also covers questions and answers regarding video advertising, online behavioral advertising, and consumer privacy.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The document provides an overview of trends in the mobile marketing industry. It discusses how smartphone penetration is slowing in established markets as emerging markets see continued growth. It also covers the rise of Android and decline of other platforms, the projected increase in mobile ad spending, the growing popularity of tablets, and the expansion of mobile commerce. Additionally, it summarizes trends around the evolution of ad networks and real-time bidding, the impact of 4G networks, increasing use of social media and apps on mobile devices.
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile is quietly revolutionizing the B2B world by making B2B marketing more effective, sales interactions more productive, distribution partners more successful and customers more engaged. The document discusses how mobile is mobilizing marketing, the enterprise, and products/services. It provides examples of how various B2B companies are using mobile advertising, apps, and other technologies to engage customers throughout the sales cycle and enable employees and partners to be more productive. While B2B mobile adoption lags behind B2C, the opportunities are significant as mobile allows B2B companies to interact with customers in new impactful ways.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
Brand Driver is a global research and strategy firm that helps media and entertainment clients understand audiences. It uses qualitative and quantitative research methods to provide insights into consumer trends, content preferences, and brand perceptions in local and global markets. Some of its services include consumer segmentation, brand tracking, testing new products/content, and advising clients on key issues like strategy, programming, marketing, and platform negotiations.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Perfect storm of opportunity in mobile todayBill Gross
The document summarizes Bill Gross' view that the current moment presents a "perfect storm of opportunity" for technology businesses, especially in mobile and local services. It outlines how mobile devices act as a "remote control to our lives" and how we increasingly use mobile for directions, advice, finding places and people. It argues we are entering a transformative period for mobile, similar to when movie cameras began allowing movement, revolutionizing storytelling. Overall the document promotes the opportunities in mobile personalization, dynamic and location-based advertising, predicting user intent, and more to engage users based on where they are, what they want in the moment.
Enhance Customer Experience Measurement (CEM) with Mobile Research Research Now
Mobile research can enhance customer experience measurement by capturing consumer behaviors and purchases in-the-moment using their smartphones. Some key benefits of mobile research include broader representative samples, faster response times, and lower costs compared to traditional methods. Additional features like geotargeting, rich media uploads, and passive data capture can provide richer insights when layered on mobile surveys. While there are some challenges like battery drain and shorter surveys, mobile research overall allows researchers to better understand customer experiences across multiple touchpoints.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
How to Operationalize Social Media TFMA 2011Alterian
The document provides 10 ways to operationalize social media for a brand. It discusses setting up social media monitoring and listening centers, guidelines for employee social media use, identifying influential users, investing in community managers, using social media to enable sales, creating and distributing content across multiple channels, tracking results in the marketing database, and building an integrated social media presence. The overall goal is to start building a social business and gain insights from social media to enhance marketing strategies.
This document provides a summary of mixi Mobile, Japan's most popular social networking service on mobile platforms. It discusses how mixi has successfully transitioned from being a PC-based service to having 70% of its traffic come from mobile, generating $15.8 million in quarterly mobile revenue. The document reviews mixi Mobile's features, business model, strategic evolution and growth on mobile over the past two years. It aims to help social networks, mobile companies, advertisers and others understand mixi Mobile's success in order to improve their own mobile strategies.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The document discusses the top 5 trends in mobile advertising for 2013. It begins with an overview of the current state of the mobile advertising market, noting that while consumer attention on mobile is high, advertising spend still lags behind at just over 1% of total ad spending. However, mobile ad spending is growing rapidly and predicted to increase fivefold by 2017. The time consumers spend on mobile apps now exceeds time spent on desktop websites and is approaching TV viewing levels.
This document discusses online privacy and video advertising. It introduces Jalal Nasir from TRUSTe and Jason Shulman from Adap.tv. It then provides information about the growth of online video advertising and behavioral targeted data usage. It discusses consumer perceptions of behavioral advertising and privacy. It explains how the Digital Advertising Alliance's self-regulation helps build trust with consumers. The document also covers questions and answers regarding video advertising, online behavioral advertising, and consumer privacy.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The document provides an overview of trends in the mobile marketing industry. It discusses how smartphone penetration is slowing in established markets as emerging markets see continued growth. It also covers the rise of Android and decline of other platforms, the projected increase in mobile ad spending, the growing popularity of tablets, and the expansion of mobile commerce. Additionally, it summarizes trends around the evolution of ad networks and real-time bidding, the impact of 4G networks, increasing use of social media and apps on mobile devices.
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile is quietly revolutionizing the B2B world by making B2B marketing more effective, sales interactions more productive, distribution partners more successful and customers more engaged. The document discusses how mobile is mobilizing marketing, the enterprise, and products/services. It provides examples of how various B2B companies are using mobile advertising, apps, and other technologies to engage customers throughout the sales cycle and enable employees and partners to be more productive. While B2B mobile adoption lags behind B2C, the opportunities are significant as mobile allows B2B companies to interact with customers in new impactful ways.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
John Foley Jr. gave a presentation about how businesses can benefit from mobile technologies and cloud computing. He began with an introduction and outlined the topics to be covered. These included how communications have become untethered due to mobile devices, an overview of cloud computing including definitions and illustrations, and how mobile technologies like QR codes can be used strategically. Throughout the presentation he engaged the audience with polls and emphasized that the cloud and mobile can help businesses reduce costs, improve customer service and grow at their own pace.
Bricks and Mobile - Engaging the On-the-Go ConsumerRemodista
Consumers expect a meaningful in store mobile experience, are you prepared for bricks-and-mobile? Across the past year optimized in store experience has transitioned from exceeding customer expectations, to now simply meeting expectations – and QR codes are not enough. Panelists from leading retailers and mobile marketing leaders share successful mobile in store strategies to drive CRM, consumer engagement, and sales. The era of mobility has arrived, and your customers expect a customized relevant in store experience delivered to their phone- how does your company perform? Learn to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.
Create traffic in stores during off-peak seasons
Increase POS opportunities
Target specific groups of consumers
Raise your brand awareness
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
2013 Mobile Marketing Association Webinar: How CMOs can Succeed with MobileRachel Pasqua
The document discusses how chief marketing officers can succeed with mobile marketing, noting that mobile usage is huge with smartphones and tablets accounting for 10-20% of website visits, and that a strategic approach to mobile is needed focusing on understanding customers' mobile behaviors across the customer journey and implementing key tactics to align with the strategy. The presentation covers the current mobile landscape, what CMOs need to know about developing a mobile strategy and tactics, and provides speakers and Q&A.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
This document discusses the convergence of social media, location-based services, and mobile devices (SoLoMo). It notes that smartphones are driving increased adoption of SoLoMo services. Brands can leverage SoLoMo by having a mobile-optimized website, using check-ins, offering discounts and coupons to encourage check-ins, and ensuring an omnichannel customer experience across any time, any where, on any device (ATAWAD). The presentation promotes Mobilosoft as a solution to help retailers and brands manage their mobile presence and customer experience across different platforms.
Though mobile usage and adoption is skyrocketing, only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. This presentation from the B2B Digital Edge Conference shares how Intuit's Accounting Professionals Division is integrating mobile opportunities into their marketing mix.
Global Affiliate Marketing - Approaching International, Regional and Local St...PerformanceIN
The 'Global Affiliate Marketing - Approaching International, Regional and Local Strategy' session by Peter Figueredo, Jessica Nathan and James Maley which took place at Performance Marketing Insights NYC on March 13 2013.
This document discusses the evolution and state of mobile marketing. It notes that mobile usage has shifted from voice calls to apps and data usage. Key points include:
- Data plans are driving mobile revenue growth while voice minutes have decreased.
- Apps have changed mobile usage patterns and social media accounts for much mobile internet time.
- Location-based content and services along with improved networks are enabling new mobile opportunities and business models.
- Mobile provides targeting benefits through location data and can drive immediate campaign results.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
Mobile marketing is growing rapidly as mobile phone ownership increases globally. Some key points:
- Mobile phones are now a mass personal media that is always on and carried by users at all times.
- Mobile marketing utilizes tools like SMS, apps, mobile search, display ads and mobile websites to engage customers.
- The mobile infrastructure depends on devices, networks and internet access to deliver mobile content and services.
- Mobile advertising spending and user engagement with mobile are both growing significantly and expected to continue outpacing traditional internet and desktop usage.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
An introduction to behavioural marketing on p cs and mobile devices (igb espa...Tom Horsey
The presentation from a talk I gave on the behavioural targeting possiblities on mobile and PC during IGB España in Barcelona on 12th October 2012.
http://www.crazy4media.com
Developing a Geotargeted & Place Based Communications StrategyJP Casino
The document discusses developing a geo-targeted and place-based mobile marketing strategy. It highlights using relevant mobile experiences to engage and reward users through check-ins, messaging, web/barcodes, digital displays, OOH media, and in-store media. The goal is to create immersive brand experiences that drive deep engagement and prove return on investment. Mobile marketing has seen huge growth in areas like local news consumption, in-store purchases, and coupon scanning.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
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Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
You’ll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
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Making Money with Mobile (2012 MFSA Annual Conference)
1. Making Money
from Mobile
June 25th, 2012
John Foley, Jr.
interlinkONE and Grow Socially
2. What’s on the Agenda
• Brief Introduction… I Promise!
• Why We Need to Talk About
Mobile
• How You Can Benefit:
– QR Codes & the Mobile Web
– SMS/Text-Messaging
– Augmented Reality
– Near Field Communication
– Mobile Payments
• Selling Mobile Solutions
3. John Foley, Jr.
interlinkONE – Software I love
(SaaS) Mar(H)keting!
Enterprise Marketing
Management Software
Plan, build, manage,
execute and measure all
marketing activities
Grow Socially – Support
Services
Online Marketing/Social
Media
Plan, Manage, Execute
and Measure
4. The Books
Printers – Business
Transformation
Mailers, Fulfillment
providers–
Business
Transformation
All Businesses –
Untethered
Communications
5. Keep Your Phone On!
• Feel free to Tweet, Post, Update, Email, take
notes, photos, and more!
@JohnFoleyJr
#MFSAChange
8. Mobile is Shaking up Marketing!
• Mobile Devices (Smartphones,
Tablets)
• QR Codes
• Near Field Communication
(NFC)
• SMS/Texting
• Augmented Reality
9. Smartphone Sales
• In 2012, 657
million
smartphones
predicted to be
sold, up from
459 million in
2011 (JP
Morgan)
12. Big Brands Are Moving Forward
“We have to embrace these changes. What we
have to do is provide anytime, anywhere access.
The customer is demanding that.”
June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/
13. Mail & Mobile: Better Together
Interactivity Media Extension Trackability
Increased Value to Print and Mail
14. Remember: It’s About How People BENEFIT
from the Technology
Top factors that prompt interaction with specific marketing technologies
Mobile Response Codes Opt-in Mobile Messaging Augmented Reality
(N = 751) (N = 506) (N = 130)
1. Coupon, deal, or • Coupon, deal, or • Fun or
discount discount entertainment
2. Credit for loyalty • Enter sweepstakes • Coupon, deal,
program or competition or discount
3. Access additional • Access additional • Access
information information additional
4. Enter sweepstakes • Make a purchase information
or competition • Vote in a • Just to try it out
5. Make a purchase competition • Enter
sweepstakes or
competition
N = Consumers who have interacted with the specific marketing technologies
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011
15. Now…
• Let’s chat about how you can
effectively integrate mobile for your
organization and other customers!
16. HOW YOU CAN BENEFIT:
QR CODES & THE MOBILE WEB
17. Ready to Get Involved?
• POLL Question #1:
Are you using QR Codes in
your business today?
http://ilnk.me/MFSAPoll
18. Big Growth in Mobile Response Code
Use
How would you describe your familiarity with and use of mobile response codes?
Familiar, use today Familiar, might use in the future Familiar, but no plans to use Not familiar
100%
11.1%
35.3% 88.9%
80%
22.2% Familiarity
among
marketers in
60%
64.7% 2011
20.7%
Familiarity
among 42.9%
40%
marketers in
2010 194%
35.9%
20% Growth
Marketers
23.8% using mobile
response
8.1% codes
0%
2010 2011
N= 518 315
• N = Marketers 2010 Source: The Cross-Media Direct Marketing Opportunity, InfoTrends
2011 Source: Mobile Technology: Making Print Interactive, InfoTrends
19. Opportunity for You!
• USPS 2012 Mobile
Commerce and
Personalization Promotion
• 2% discount for including a
QR Code on mail
• The QR Code must point
to a mobile PURL or a
mobile storefront.
35. What To Look for In a Creator
• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-Upload Capability
• Measurement and Tracking?
36. Creating QR Codes for PURLs
• Upload Your Mailing List
• Generate the PURLs
• Export the list, including the PURL
http://www.theQRToolKit.com
37. Tip: Measure QR vs. PURL
• If your mailer will contain a printed PURL
plus a personalized QR Code, you should
track them differently.
One way to do this --- unique URLs:
• http://JohnSmith.Example.com
• http://JohnSmith.QR.Example.com
39. Options for Building a Mobile Website
• Web programming
– HTML, CSS, jQuery
• Use a Mobile Website
Builder
– Look for:
Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
• Ease of Use
• Reporting
• White Label Options?
40. Mobile Website Goals
• Quick Loading Time
• Easy to Read
• Simple Interaction
• But Still Relevant
And Useful!
41. Key Thoughts Before Building
• Treat the needs of the “on-
the-go” user differently
than those of
a desktop/laptop browser.
– On-the-go or in a rush
– Extremely interested in the
offer – help them take
immediate action.
43. Tip: Trim your content!
• Prioritize and simplify – only include the
most important points, links, etc.
Photo Credit: http://www.flickr.com/photos/nicmcphee/
44. Tip: Include Forms to Capture Data
• Simplify Forms: Limit Use of Open-Ended
Questions, # of fields in general.
45. Final Thoughts
• QR Codes can work successfully – but
you must follow best practices
• Mobile websites must be simple, but they
can also be a great way to capture leads,
generate sales, and more.
47. Why Talk About SMS?
• “It takes 90 minutes for the average
person to respond to an email. It takes 90
seconds for the average person to
respond to a text message.”
Source: Mobile Marketing Association
48. SMS/Texting: Plenty of Uses!
• Text-to-e-Mail campaigns Over 90% of
texts from SMS
• Subscription text alerts messaging
campaigns are
• Voting/Polling read by
recipients,
• Mobile fan clubs generating
average
• Premium SMS sweepstakes response rates
• of 15%-30% or
Corporate marketing more!
Source: Mobile Marketing Association
49. SMS/Text: Example 1
• Users were
encouraged to
opt-in to receive
weather-related
mobile
notifications
based on their
ZIP code.
• Helped ACE to
build their
database too!
51. Adding SMS to
Your List of Services
• Need ability to send outbound messages
• Need ability to use Shortcodes to accept
SMS Responses
• Understand SMS/Opt-In Rules: It’s key to
start building the mobile/SMS database
now!
57. Getting Started with AR
• Start experiencing it yourself – download
the Apps, test, play, & get inspired!
• Check out Kevin Keane’s list of AR apps
• Augment your own material.
• Start talking about it to clients!
59. Ready to Get Involved?
• POLL Question #2:
What type of smartphone do
you have?
http://ilnk.me/MFSAPoll
60. NFC: Lots of Potential Uses!
• “Near field communication, or NFC,
allows for simplified transactions, data
exchange, and connections with a touch”.
63. NFC & Location-Based Marketing
• NFC can be used
to make mobile
actions easier to
complete… check-
ins, transactions,
registrations, and
more!
64. Getting Started with NFC
• Check if you have a phone that is NFC-
enabled
• Sign up for news sites and Google Alerts
that mention and highlight NFC campaigns
• Start mentioning it to your clients!
68. Mobile Payments & You
• Ideas for putting Square to use:
– Sales at conferences, trade shows, Chamber
of Commerce events, etc.
– Point of sale jobs at the shop
– Big benefit: demonstrates to customers that
you are paying attention to and moving
forward with new technologies!
70. How Do You Make $ on QR Codes?
• Help Customers in Their Mobile Strategy
• Custom QR Code Design
• Mobile Website Creation
• Build a Database!
• Reporting, Analyzing, Strategy
• Put it in a Campaign!
71. Before You Start Selling…
• Is your website mobile-
optimized?
• Smartphones for demos
• Understand limitations &
advantages.
• Add “mobile marketing”
to your business
strategy and marketing
plans!
72. How you can promote it
• On your website
• On your social networks
• QR Codes on print
• Email efforts
• Webinar
Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
76. Final Thoughts on Mobile
• Smartphones and Tablets are Disruptors… and
they are here to stay!
• QR Codes are best way today to integrate print,
mail, and and mobile.
• Think outside the box with NFC, Augmented
Reality, and SMS.
• Start talking about mobile to your customers
today!
Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing. The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social media I’m going to give you explicit examples of who we see technology merging.
When we talk about mobile, the device is the enabler for applications that unite print and online, so here is a quick look at some recent statistics on the proliferation of devices. This year 657 million smartphones will be sold, according to JP Morgan, that’s an increase of 43% over last year. Worldwide tablet sales expected to reach 118.9 million units this year . And, the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, STOP HERE A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends. Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012. Pew Internet & American Life Project
Combining print and mobile, offers print a trifecta of benefits. I makes a printed piece interactive, offers the opportunity to extend the media experience beyond print and into the online world to provide additional information, and it makes interactions trackable. Now I’m to talk about applications that blend print and mobile and I’m going to follow that discuss with results from a recent InfoTrends study Mobile Technology: Making Print Interactive
Earlier I mentioned how its important not loss site of the marketing component, here is a proof point. When we asked in our mobile technology study what were the top factors that prompted interactions, we found the offer was the top driver.
We compared marketers awareness and adoption of mobile codes with the results to the same question asked to marketers in study we did in 2010, The Cross-Media Marketing Opportunity, and found 194% growth in marketers using mobile response codes. So there is big growth in mobile response codes
How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me. Some QR Code generators do it for you!
We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic. You will lose customers. “ Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
Jason-…. -”David, what are some factors you had to consider when building mobile optimized websites?” David- time (iFlyMobi vs. plugins/programming)
Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
Jason- you have used best practices and thought about the user
Jason- registration for an event, white paper download, … -“David, what are some examples of how you built and used Forms for your customers?” David- internally for job specs, iPad download at conference,…
SMS messaging campaigns are the most familiar form of mobile marketing . With SMS messaging campaigns (also called "text message campaigns"), a mobile phone user is directed to send a distinct text-message keyword to a pre-defined 5-digit or 6-digit destination number known as a short code. After a user does this, the mobile marketing text message campaign is initiated. Creative potential of SMS marketing. Savvy cross media providers are implementing and executing SMS messaging campaigns for brands with very little effort needed on the clients part. They constantly strive to create unique SMS text message campaigns with a variety of options and alternatives. Here are just a few options to consider:
Here’s one more example… Please note that Jason Pinto specifically requested this one be included!
Augmented reality is tough to explain, but it does exactly what its name implies augments reality. The example that most people can relate to is its use in televised sports, when your watching a football game the computer generated first-down line . The basic idea of augmented reality is to superimpose graphics , audio and other sensory enhancements over a real-world environment in real time. Television networks been doing that with graphics for decades. Now it is moving to mobile. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015. A consumer can point their phone an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way. Here are some examples to give you a visual of AR. Bottom image is a augmented reality art show that debuted at New York City’s Museum of Modern Art. The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors, What’s excites marketers and advertisers about it its ability to bring life to an inanimate image and it can be applied to a billboard, poster or any other printed material. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way. STOP HERE The basic idea of augmented reality is to superimpose graphics , audio and other sensory enhancements over a real-world environment in real time. AR has become common in sports telecasting. The yellow " first down " line seen in television broadcasts of American football games shows the line the offensive team must cross to receive a first down using the 1st & Ten system. The real-world elements are the football field and players, and the virtual element is the yellow line, which augments the image in real time. Pattern AR enables mobile devices to recognize shapes (markers) and replaces them with two-dimensional images, 3D models, audio, and video. Augmented Reality: Rogue Art Exhibition" at MoMA. Photo: http://www.mobilebehavior.com. Augmented reality is becoming more accessible and new uses continue to emerge as tools for creating and customizing applications become easier to use. The layering of information over 3D space produces new ways to experience content that is fueling the broader migration of computing from the desktop to the mobile device, bringing with it opportunities for broader user dynamic engagement with social media. Artists and other users are being encouraged to view their smart phones, iPods ,and tablet computers as tools for production and display. Augmented Reality tools can be used to explore concepts in ways that are ‘user led’ and increasingly participatory. Last year, a rogue augmented reality art show made its debut at MoMA (NYC). The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors, merging form and content in a non-didactic way. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015. Individuals are taking out his smartphone and pointing them at a piece of paper. It could be a sign, newspaper ad, magazine or direct mailer. As an example, the paper bears the image of some rough terrain, rather like a satellite photo of Mars, and this image is immediately replicated on the phone's small LCD screen via its built-in camera. As soon as that happens, a tiny yellow robot appears on the screen and animates, apparently roving around the rough terrain. The 3D illusion is easily maintained by the phone's processor: the view of the robot changes smoothly and accurately as the phone is moved relative to the piece of paper, revealing different angles, making it look closer or further away, and triggering different behaviors. This ability to bring life to an inanimate image is what so excites people in marketing and advertising, because exactly the same thing can be applied to a billboard poster or an advert in a newspaper. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.
Near field communication ( NFC ) is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity. You may not have heard of it, but near field communication ( NFC ) is the technology that major companies are betting will become a central part of every mobile phone user's life. John Foley is going to tell you more about this. NFC technology has not been heavily adopted in the U.S. yet, but according to some analysts' estimates there will be a greater push for mobile users to adopt the technology in the next few years Near field communication, abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. NFC was originally developed and promoted as a highly secure technology to enable mobile payments and ticketing applications, enabling consumers to make payments by merely tapping their cellular device against an NFC-enabled payment terminal to conduct a transaction.
Jason-….. Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
Jason- …. -“David, were there an additional ways you were able to make money with selling QR Codes?” David- selling the QR Codes as a value added service, custom QR Codes Katie- In terms of creating things like custom QR Codes, we have experts here who have created step by step Blogs, videos, and tutorials for you. So by all means please reference our sites, and especially the Blog sections of our sites, because we are providing you with the information you need to do things such as embed a logo in a QR Code.
Jason- there are certainly disadvantages and advantages to everything. For example, the disadvantage of mobile websites is that you cannot view Flash on a mobile device. However, there are advantages such as the ability to build forms and gather data, as well as click-to-call, text and email features. -”David, what are some ways you tried to educate yourself in order to be able to sell QR Codes and mobile websites?” David- look for examples online, see how others are using them, read news sites such as Mobile Marketer (http://www.mobilemarketer.com/)
David- lunch and learn example - Reiterate that mobile marketing does not take away from your print business