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How Social Media Can Help You Grow Your Tag and Label Printing Business

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During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media! David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.

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Webinar: How Social Media Can Help You Grow Your Print Business How Social Media Can Help You Grow Your Print Business May 23rd 2012 Grow Socially 2012
Intro: Who We Are ► Grow Socially, Inc. – Support Services ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure ► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activities How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Special Presenter: David Platz (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Quick Plug: The Book!  Strategies, Plans, Case Studies, Campaign Ideas  A guide to help you grow your business!  By John Foley, Jr. NewPathToProfit.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Today’s Overview ► The Marketing Landscape ► Case Studies For Inspiration ► How YOU Can Find Social Media Success How Social Media Can Help You Grow Your Print Business Grow Socially 2012
THE MARKETING LANDSCAPE How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Marketing Used to Be “Easier”! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Inbound Marketing: Game-Changer Social Media, Websites, SEO! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Social Media Statistics 900 Million Users on Facebook 250 Million Tweets Sent Per Day 72+ Hours of Video Uploaded every minute 90 million users in 6 months 18 million users… and it’s addictive! NOTE: As of April 2012 How Social Media Can Help You Grow Your Print Business Grow Socially 2012
However, don’t forget this… ► Social Media is really part of something much bigger... …Your overall marketing efforts! ► Specifically, inbound marketing. How Social Media Can Help You Grow Your Print Business Grow Socially 2012
What is Inbound Marketing? “Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.” http://en.wikipedia.org/wiki/Inbound_marketing How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Content: Essential to Inbound Marketing Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/ How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Inbound Goal: Drive INQUIRIES! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Why Should YOU Use Inbound Tactics?  It works!  Increase Awareness & Drive Inquiries  Reach More Customers & Prospects  Sell more things! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
CASE STUDIES FOR INSPIRATION How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Can Those Tools Actually Help Service Providers? Let’s look at Some Examples! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
QuickLabel Systems How Social Media Can Help You Grow Your Print Business Grow Socially 2012
QuickLabel Systems on Pinterest How Social Media Can Help You Grow Your Print Business Grow Socially 2012
H & H Graphics Group ► Lancaster, PA ► Provides mailing, fulfillment, print… and multi-channel marketing services! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Facebook How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Videos That Tell Their Story How Social Media Can Help You Grow Your Print Business Grow Socially 2012
CustomXM ► Little Rock, Arkansas ► Paul Strack - @Pstrack How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Website: Engaging & Social How Social Media Can Help You Grow Your Print Business Grow Socially 2012
CustomXM’s Tips for Twitter How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Social Media Creates Chatter How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Best Practices for Twitter ► Actively participate & engage ► Share a variety of information! ► Be a thought leader, be yourself, show the human side of your business ► Review efforts & measure results How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Printing Center USA ► Primarily an online printer ► Located in Montana ► Quite active on social media How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Twitter Activity is High! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Variety of Content in Tweets How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Online Video How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Email & Social Integrated How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Mojave Copy & Printing How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Rescigno’s Marketing Connections How Social Media Can Help You Grow Your Print Business Grow Socially 2012
What do they have in common? ► They have a strategy and a plan! ► They produce a lot of content. ► Social media is integrated across multiple channels. ► They are committed! Time and energy. But it pays off! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
HOW YOU CAN FIND SOCIAL MEDIA SUCCESS How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Steps to Social Media Success ► Create a Strategy (PLAN) ► EXECUTE Remember Execution TRUMPS ► Measure Strategy How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan and Integrated Multi-Channel Marketing Buyers Nurture Action – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ How Social Media Can Help You Grow Your Print Business Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113 Email Support@GrowSocially.com Grow Socially 2012
Plan! Strategy before Tactics!  Step 1: Describe the Business, Service, Solution  Step 2: Business, Service, Solution Goal  Step 3: Where Is the Audience Cyclically?  Step 4: How Does the Audience Use Social Media?  Step 5: The One Thing  Step 6: How Will You Humanize the Brand  Step 7: Content Resource and Distribution Strategy  Step 8: How Will You Measure Success? How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Align Tactics with Goals Tactic Goal Key Steps Facebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registration Twitter company Become a thought Post multiple times page leader, provide daily; share support marketing-related news; active listening YouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successes Pinterest? Drive website traffic! Create boards to highlight portfolio work How Social Media Can Help You Grow Your Print Business Grow Socially 2012
How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the money How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Tools for Measuring Effectiveness  Link Shorteners  iLink.Me  Bit.ly  Google Analytics  Website  Insights  LinkedIn, Facebook, Twitter, YouTube How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Here’s How Social Media Can Help YOU ► Build Awareness and Thought-Leadership ► Generate Inquiries and Qualified Leads ► Create Happy Customers How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Build Awareness and Thought-Leadership ► Share relevant and helpful information. ► Have consistent branding across networks. ► Don’t just post your own news – engage! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-Ups DM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Creating Happy Customers with Social Media ► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to Them How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Very Important: Know Your Audience ► Who Are They? ► Where Are They Cyclically? ► How Do They Use Social Media? ► What Networks Are They On? How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Being Ready for What’s Next ► Don’t forget fundamentals – PLAN! ► Always be measuring your efforts ► Resources to Stay Ahead of the Game How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Be Committed ► Social Media often requires daily attention ► Prioritize: RELEVANT Content creation, listening, & engaging! ► Measure & Adjust How Social Media Can Help You Grow Your Print Business Grow Socially 2012
3 Action Items ► Social Media: Strategize, Plan, and Align Tactics with Goals ► Increase commitment to promoting yourself! ► Devote time to creating content, sharing, and measuring its effectiveness. How Social Media Can Help You Grow Your Print Business Grow Socially 2012
Want to learn more? (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
THANK YOU! How Social Media Can Help You Grow Your Print Business Grow Socially 2012

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How Social Media Can Help You Grow Your Tag and Label Printing Business

  • 1. Webinar: How Social Media Can Help You Grow Your Print Business How Social Media Can Help You Grow Your Print Business May 23rd 2012 Grow Socially 2012
  • 2. Intro: Who We Are ► Grow Socially, Inc. – Support Services ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure ► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activities How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 3. Special Presenter: David Platz (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 4. Quick Plug: The Book!  Strategies, Plans, Case Studies, Campaign Ideas  A guide to help you grow your business!  By John Foley, Jr. NewPathToProfit.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 5. Today’s Overview ► The Marketing Landscape ► Case Studies For Inspiration ► How YOU Can Find Social Media Success How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 6. THE MARKETING LANDSCAPE How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 7. Marketing Used to Be “Easier”! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 8. Inbound Marketing: Game-Changer Social Media, Websites, SEO! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 9. Social Media Statistics 900 Million Users on Facebook 250 Million Tweets Sent Per Day 72+ Hours of Video Uploaded every minute 90 million users in 6 months 18 million users… and it’s addictive! NOTE: As of April 2012 How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 10. However, don’t forget this… ► Social Media is really part of something much bigger... …Your overall marketing efforts! ► Specifically, inbound marketing. How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 11. What is Inbound Marketing? “Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.” http://en.wikipedia.org/wiki/Inbound_marketing How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 12. Content: Essential to Inbound Marketing Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/ How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 13. Inbound Goal: Drive INQUIRIES! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 14. Why Should YOU Use Inbound Tactics?  It works!  Increase Awareness & Drive Inquiries  Reach More Customers & Prospects  Sell more things! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 15. CASE STUDIES FOR INSPIRATION How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 16. Can Those Tools Actually Help Service Providers? Let’s look at Some Examples! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 17. QuickLabel Systems How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 18. QuickLabel Systems on Pinterest How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 19. H & H Graphics Group ► Lancaster, PA ► Provides mailing, fulfillment, print… and multi-channel marketing services! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 20. Facebook How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 21. Videos That Tell Their Story How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 22. CustomXM ► Little Rock, Arkansas ► Paul Strack - @Pstrack How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 23. Website: Engaging & Social How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 24. CustomXM’s Tips for Twitter How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 25. Social Media Creates Chatter How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 26. Best Practices for Twitter ► Actively participate & engage ► Share a variety of information! ► Be a thought leader, be yourself, show the human side of your business ► Review efforts & measure results How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 27. Printing Center USA ► Primarily an online printer ► Located in Montana ► Quite active on social media How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 28. Twitter Activity is High! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 29. Variety of Content in Tweets How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 30. Online Video How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 31. Email & Social Integrated How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 32. Mojave Copy & Printing How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 33. Rescigno’s Marketing Connections How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 34. What do they have in common? ► They have a strategy and a plan! ► They produce a lot of content. ► Social media is integrated across multiple channels. ► They are committed! Time and energy. But it pays off! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 35. HOW YOU CAN FIND SOCIAL MEDIA SUCCESS How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 36. Steps to Social Media Success ► Create a Strategy (PLAN) ► EXECUTE Remember Execution TRUMPS ► Measure Strategy How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 37. Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan and Integrated Multi-Channel Marketing Buyers Nurture Action – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ How Social Media Can Help You Grow Your Print Business Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113 Email Support@GrowSocially.com Grow Socially 2012
  • 38. Plan! Strategy before Tactics!  Step 1: Describe the Business, Service, Solution  Step 2: Business, Service, Solution Goal  Step 3: Where Is the Audience Cyclically?  Step 4: How Does the Audience Use Social Media?  Step 5: The One Thing  Step 6: How Will You Humanize the Brand  Step 7: Content Resource and Distribution Strategy  Step 8: How Will You Measure Success? How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 39. Align Tactics with Goals Tactic Goal Key Steps Facebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registration Twitter company Become a thought Post multiple times page leader, provide daily; share support marketing-related news; active listening YouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successes Pinterest? Drive website traffic! Create boards to highlight portfolio work How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 40. How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the money How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 41. Tools for Measuring Effectiveness  Link Shorteners  iLink.Me  Bit.ly  Google Analytics  Website  Insights  LinkedIn, Facebook, Twitter, YouTube How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 42. Here’s How Social Media Can Help YOU ► Build Awareness and Thought-Leadership ► Generate Inquiries and Qualified Leads ► Create Happy Customers How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 43. Build Awareness and Thought-Leadership ► Share relevant and helpful information. ► Have consistent branding across networks. ► Don’t just post your own news – engage! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 44. Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-Ups DM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 45. Creating Happy Customers with Social Media ► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to Them How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 46. Very Important: Know Your Audience ► Who Are They? ► Where Are They Cyclically? ► How Do They Use Social Media? ► What Networks Are They On? How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 47. Being Ready for What’s Next ► Don’t forget fundamentals – PLAN! ► Always be measuring your efforts ► Resources to Stay Ahead of the Game How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 48. Be Committed ► Social Media often requires daily attention ► Prioritize: RELEVANT Content creation, listening, & engaging! ► Measure & Adjust How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 49. 3 Action Items ► Social Media: Strategize, Plan, and Align Tactics with Goals ► Increase commitment to promoting yourself! ► Devote time to creating content, sharing, and measuring its effectiveness. How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 50. Want to learn more? (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.com How Social Media Can Help You Grow Your Print Business Grow Socially 2012
  • 51. THANK YOU! How Social Media Can Help You Grow Your Print Business Grow Socially 2012

Editor's Notes

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  2. Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  3. The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
  4. If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?