Day 1, session 7, jennifer sable lopezPresentation Transcript
The Science of BuildingCommunityBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
I’M MUCHMOREINTERESTINGON THEINTERNET
You’re ready to be interested.5 Steps.
1. Find Your People
Advocates,Influencers,Prospective Clients1. Find Your People
Followerwonk@jennita #ID2013Search what people sayabout themselves
Followerwonk@jennita #ID2013By hovering over a name, you get more info about the person’s engagement, how often they tweetwith URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits outcontent, or actually engages with their followers.
Twitter Search@jennita #ID2013
Google+ Search@jennita #ID2013
1. Find Your People2. Find Their Interests/Passions
Rapportive@jennita #ID2013Jackpot baby!
@jennita #ID2013What types of questionsdo they ask/answer
Advanced Searches@jennita #ID2013What do they pin??
1. Find Your People2. Find Their Interests/Passions3. What Do They Talk About
Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation
LinkedIn Today@jennita #ID2013
Twitter Lists@jennita #ID2013They *are* good forsomething!
1. Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage
@jennita #ID2013Schedule tweets +Review Analytics
@jennita #ID2013Connects to the appsyou’re already using
@jennita #ID2013ContentRoundupCreate an emailWrite a postMake a video
@jennita #ID2013Promoting them = thempromoting you
Talk about what *they* care about@jennita #ID2013
And what *they* love@jennita #ID2013
1. Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage5. Test, Test, Test