1. The Science of Building
Community
By Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita

2. I’M MUCH
MORE
INTERESTING
ON THE
INTERNET

3. You’re ready to be interested.
5 Steps.

4. 1. Find Your People

5. Advocates,
Influencers,
Prospective Clients
1. Find Your People

6. Followerwonk
@jennita #ID2013
Search what people say
about themselves

7. Followerwonk
@jennita #ID2013
By hovering over a name, you get more info about the person’s engagement, how often they tweet
with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out
content, or actually engages with their followers.

8. Followerwonk
@jennita #ID2013

9. Followerwonk
@jennita #ID2013

10. Twitter Search
@jennita #ID2013

11. Google+ Search
@jennita #ID2013

12. Pinterest
@jennita #ID2013

13. @jennita #ID2013

14. 1. Find Your People
2. Find Their Interests/Passions

15. Rapportive
@jennita #ID2013
Jackpot baby!

16. @jennita #ID2013
What types of questions
do they ask/answer

17. Advanced Searches
@jennita #ID2013
What do they pin??

18. 1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About

19. Community Content Curation
@jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation

20. Topsy
@jennita #ID2013

21. LinkedIn Today
@jennita #ID2013

22. Rowfeeder
@jennita #ID2013

23. Rowfeeder
@jennita #ID2013

24. Rowfeeder
@jennita #ID2013

25. Twitter Lists
@jennita #ID2013
They *are* good for
something!

26. 1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage

27. @jennita #ID2013
Schedule tweets +
Review Analytics

28. @jennita #ID2013
Connects to the apps
you’re already using

29. @jennita #ID2013
Content
Roundup
Create an email
Write a post
Make a video

30. @jennita #ID2013
Promoting them = them
promoting you

31. Talk about what *they* care about
@jennita #ID2013

32. And what *they* love
@jennita #ID2013

33. 1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
5. Test, Test, Test

34. Bitly links
@jennita #ID2013

35. Google+ Ripples
@jennita #ID2013

36. Google+ Ripples
@jennita #ID2013

37. Facebook Insights
@jennita #ID2013
Top engagement
from “fun” posts
Fun posts
Content

38. Start With A Question
@jennita #ID2013

39. Review the Data
@jennita #ID2013
http://danzarrella.com/infographic-exclamation-
points-get-more-retweets-but-fewer-clicks.html

40. Continually try new things.

41. Show you’re interested.

42. Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita
jen@seomoz.org
Thank You