The document discusses social media usage and online campaigns by the BJP party during the 2014 Indian general election. It asks questions about whether the respondent saw BJP advertisements on social media sites like Facebook and Twitter, how often they saw online ads, and their views on e-campaigning. It also questions whether social media created an image for their prime ministerial candidate Narendra Modi and whether the respondent engages with political discussions online or visited Modi's blog. Finally, it asks about digital marketing messages received during the election and campaigns the respondent recognizes.