HOW TO MAXIMIZE SOCIAL
MEDIA TOOLS
Janette Toral
http://digitalfilipino.com
#DIGITALFILIPINO
Twitter:
@digitalfilipino
Facebook:
digitalfilipino
Hashtag:
#digitalfilipino
Marketing content across customer
lifecycle
1. Contact
2. Connection
3. Conversation
4. Consideration
5. Consumption
6. Co...
#1 SHARE YOUR
PASSION. USE IT TO
BENEFIT OTHERS.
Tweet this!
@digitalfilipino
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use...
#2: BECOME A DIGITAL
INFLUENCER.
You are not a leader when you
don’t have influence and
followers.
Tweet this!
@digitalfil...
BLOGGING VS. SOCIAL
MEDIA
Popularity vs. Influence
BLOGGING MATURES
• Have a voice
• Build influence
• Expand network
• Earn online
• Fairness wins
• Gain recognition
• Main...
BLOGGING WILL
BE MORE
COMPETITIVE.
Medium.com as a powerful
blogging platform.
#3 GET LOYAL
FOLLOWERS, FANS,
CUSTOMERS.
Tweet this!
@digitalfilipino
Social media will back-up
your search engine
ranking.
(especially when your site
is down and your social
media channel has...
Engage with the community offline
BE A THOUGHT
LEADER
#4 DON’T BE AFRAID
TO FAIL, QUIT, START
ALL OVER AGAIN.
Tweet this!
@digitalfilipino
SUCCESS
• S-imple
• U-nexpected
• C-oncrete
• C-redible
• E-motional
• S-tories
#5 USE THE “REBEL” IN
YOU. LEAD AND THINK
DIFFERENTLY.
Tweet this!
@digitalfilipino
BE A ROCKSTAR
OR BE THE KING OR
QUEEN?
CAN YOU BE A
ROCKSTAR AND THE
KING OR QUEEN AT THE
SAME TIME?
Emphasis on Mobile Commerce
• Take advantage of
mobile growth.
• Quick lifecycle
Diversity wins
WHAT’S YOUR
PASSION, INTENTION,
AND PURPOSE?
Twitter:
@digitalfilipino
Facebook:
digitalfilipino
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
How to Maximize Social Media Tools
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How to Maximize Social Media Tools

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Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at http://www.bloggingfromhome.com/2014/04/how-to-maximize-social-media-tools.html

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How to Maximize Social Media Tools

  1. 1. HOW TO MAXIMIZE SOCIAL MEDIA TOOLS Janette Toral http://digitalfilipino.com #DIGITALFILIPINO
  2. 2. Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino
  3. 3. Marketing content across customer lifecycle 1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community Reference: http://www.marketingprofs.com/articles/ 2013/10245/managing-marketing-content- across-the-customer-lifecycle
  4. 4. #1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino
  5. 5. Porter Gale FUNNEL TEST E-Commerce Education Sweet Spot Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life. – Janette Toral Change People
  6. 6. #2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino
  7. 7. BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence
  8. 8. BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
  9. 9. BLOGGING WILL BE MORE COMPETITIVE.
  10. 10. Medium.com as a powerful blogging platform.
  11. 11. #3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino
  12. 12. Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)
  13. 13. Engage with the community offline BE A THOUGHT LEADER
  14. 14. #4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino
  15. 15. SUCCESS • S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories
  16. 16. #5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino
  17. 17. BE A ROCKSTAR OR BE THE KING OR QUEEN?
  18. 18. CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?
  19. 19. Emphasis on Mobile Commerce • Take advantage of mobile growth. • Quick lifecycle
  20. 20. Diversity wins
  21. 21. WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
  22. 22. Twitter: @digitalfilipino Facebook: digitalfilipino

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