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Remarketing - Get Creative, Not Creepy

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Interactivity Digital presentation by Cassie Oumedian

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Remarketing - Get Creative, Not Creepy

  1. 1. RemarketingGet Creative - Not CreepyCassie OumedianHanapin Marketing
  2. 2. Know your Audience
  3. 3. Creative List SegmentationCreate Creative AdCopy Creepwith Confidence
  4. 4. Creative RemarketingList SegmentationGoogle AnalyticsHigh Revenue PurchasersMedium – Organic vs. PaidPage Views & GoalsBrowser & Screen Resolution
  5. 5. Let’s Get Creative & BuildSome Happy Little RemarketingLists!
  6. 6. Segmented Filter Example =Revenue > $100 via Organic
  7. 7. She PrefersOld School “Ctrl Z”Membership Duration =How Long You Follow the User
  8. 8. Creative List SegmentationCreating Creative AdCopy Creepwith Confidence
  9. 9. “I don’t reallyNEED theseshoes but if I get20% off my firstpair…Create Image & TextAds Per AudienceText Ads 50%Higher CTRImage Ads 40% Higher CVR
  10. 10. Be Your Own Bob Ross withDisplay AD Builder!
  11. 11. Creative List SegmentationCreating Creative AdCopy Creepwith Confidence
  12. 12. Why Frequency Capping?Don’t be a Creep!Less Frequent = Improve CTR & CVRFrequency CappingMore Frequent = Hurt Brand
  13. 13. Dimensions TabReach & Frequency by Day
  14. 14. Higher Frequency = Lower CTR
  15. 15. Frequency Cap Set - 6
  16. 16. Know your AudienceSegment Lists to Your Hearts DesireBe Creative with AdCopy – Ads Per Audience for All Shapes & SizesDon’t be a Creep - Frequency Cap with Confidencehttp://www.ppchero.com/introducing-our-new-remarketing-toolkit/http://www.ppchero.com/frequency-capping-with-confidence-on-the-display-network/
  17. 17. Now Go Build Happy LittleRemarketing Campaigns!

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