This document provides a social selling checklist for businesses to utilize social media effectively. It recommends setting up business pages on platforms like Facebook instead of personal profiles to share company announcements and information. It also advises setting up a complete personal profile to connect with potential leads or partners, and using the business account to announce jobs, products, and services while engaging with customers. Additionally, it suggests starting a business blog to increase SEO and drive traffic while informing people through social sharing. The checklist promotes using communication dashboards to both communicate messaging and listen to customer interactions across multiple channels.
4. 80% of companies with at least 100 employees will use social media marketing this year
5. 80% of companies with at least 100 employees will use social media marketing this year 59% of Americans interact with companies on social media Web sites
6. 80% of companies with at least 100 employees will use social media marketing this year 59% of Americans interact with companies on social media Web sites 89% of US buyers read customer reviews before they purchase
19. Participate and Get Involved in Group Discussions Get involved in group discussions to share advice and connect with potential leads or partners in your industry.
20. Participate and Get Involved in Group Discussions Make announcements about your business to potential leads!
21. Participate and Get Involved in Group Discussions See who is listening and reach out.
25. Your Business Account Provide a brief description about your company. Be sure to provide a link to your company’s homepage so people can learn more about your business!