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This paper describes a case study of how MOOCs have been reported through the Irish media. A brief description of previous research on the portrayal of MOOCs in the international media is outlined and the unique Irish story is then presented framed around a number of overarching research questions: Who is telling the MOOC story and why? What story is being told? How is the story being told? Whose story is not being told? Specifically the study investigates how the MOOC phenomenon has been portrayed in Irish newspapers. A brief description of the research design is given before reporting key findings, which include a number of interesting developments in the Irish context. In telling the Irish story the paper contributes to the wider debate over the long-term future of open and online learning in the higher education landscape. The key lesson arising from the research is that the MOOC movement is not on an independent trajectory, as it needs to be understood as part of social practice.