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NDOA 101  Data To Relationship
 

NDOA 101 Data To Relationship

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NDOA 101  Data To Relationship NDOA 101 Data To Relationship Presentation Transcript

  • Data to Relationship Presenters: Jason Dick & Sheila Siden Fundraising 101 www.ndoa.org
  • Jason: New Models of Engagement
    • Bellevue College Foundation
      • Prospect Research & finding information
      • Alumni Stories, Event promotions
      • Future ideas around alumni development
    • A Small Change – Fundraising Blog
      • Value of Building Online Community
      • Power of Web 2.0
  • Sheila: New Models of Engagement
    • Network value vs. net worth
      • Organization’s network
      • Leadership’s network
      • Constituents’ network
      • Donor’s network
    • Mechanics: the data base
      • We have the technology
      • Development plan
  • New Models; New Trends
    • New kind of philanthropy
      • Giving is not just for the rich
      • Financial value to your electronic network
    • New kind of engagement
      • Online “friends”
      • Advocates for multiple causes
      • 1 to 1 engagement in a new way
      • More control in donor engagement
  • New Models; New Trends
    • New kind of philanthropy
      • “ Moves management”
      • Follower to supporter
    • New kind of engagement
      • Permission
      • “ Signing up” (who signed who up?)
      • Conversation (is two-way)
      • Asks
  • Using Social Media & the Internet
    • Engaging your donors
      • Social media pros
    • Finding & learning about your donors
      • Navigating search
      • Mining social networks for information
    • Some practical applications
      • Prospect Research
      • List building
      • Online competitions and awards
  • Social Media Pros
    • Blogging
      • Number one community development tool
      • Great hub for social media activity and long-term conversations (perfect strategic launching point)
      • Community engagement on their terms
    • Facebook
      • Easiest to create and maintain
      • Lowest user commitment, very widely adopted
  • Social Media Pros, Cont’d
    • Twitter
      • Most viral way to promote your message
      • Can see the most rapid growth
      • Multiple strategies and techniques
      • Has groupies
    • LinkedIn
      • Best Networking resources
      • Finding new/old connections
      • Incredible for research
  • Search: Taking a Deeper Look
    • Boolean and Google
      • Bedrock of all search
      • The value of search
    • Twitter Search
      • Why use search with Twitter
    • LinkedIn Search
      • Navigating your network
  • Boolean Search & Google
    • A Brief Explanation
    • Navigating Search
      • donation (“John H. Doe”|”John and Jane Doe”|”John & Jane Doe”|”Jane & John Doe”) –political
      • John site:www.work.com
      • 98052
      • AND or OR
  • Twitter Search
    • Navigation
      • Near:
      • AND OR
    • The Relationship
      • 1 to 1
      • Lists
      • Search
  • Get Your Data LinkedIn
    • Online networking
      • 3 rd Degree Connections
    • Wonderful way to find linkage
    • Fantastic for building lists
    • Helpful with prospect research
    • Stay in touch with donors and volunteers as they change jobs or get a promotion
  • LinkedIn Search
  • LinkedIn Search
    • Network Value
      • Who your connections know
      • How to gain access
    • Special Terms
      • Executive
      • Industry
      • Region
  • LinkedIn Profiles
    • My profile
    • Mining Info
      • Pay attention to individual descriptions
      • Current employment and title
    • Extended version of the Facebook info tab
  • List Building
    • Locate unknown community players
      • Search by industry, number of employees, location
    • Find the right executive and volunteer to follow-up
      • Helps build an action plan
    • LinkedIn has groupies too – better than a cold call
  • Fundraising
    • Grants & Awards
      • America’s Giving Challenge
      • Chase Community Giving
    • Partners
      • Firstgiving , GiveZooks , Razoo , Network for Good , Jolkona Foundation
    • Who to Watch
      • Epic Change , Charity Water (Twestival), Beth Kanter , Jolkona Foundation (local)
  • Additional Resources
    • Search
      • How to Find Things
      • Searching for People
      • Power of Searching
    • Prospect Research
      • Prospecting New & Existing Donors
      • Prospecting Asking the Right Questions
  • New Models; New Trends
    • New kind of philanthropy
      • “ Moves management”
      • Follower to supporter (kinds of support)
    • New kind of engagement
      • Permission
      • “ Signing up” (who did it?)
      • Conversation (is two-way)
      • Asks
  • Permission
    • Once you have earned permission, you must keep it and attempt to expand it.
    • Permission is non transferable
    • Permission is selfish and personal
    • Permission is a process not a moment
    • Permission can be cancelled at any time
  • Permission
    • How you GAIN and lose it  
    • Engagement
    • Conversation
    • Action
  • Permission
    • How you GAIN and lose it  
    • Address/geography
    • Activity & events
    • Invitation
    • Spelling
    • GIGO
    • Relationships
  • Permission
    • How you gain and LOSE it  
    • Address/geography
    • Activity & events
    • Invitation
    • Spelling
    • GIGO
    • Relationships
  • What inspires us to be involved in something beyond ourselves?
    • Relationships are two-way communication
    • develop ways to create conversations to deepen relationships
    • design data to develop relationships
  • Relationship
    • Relationships are about two-way communication  
    • Network value vs. net worth
    • What inspires us to be involved in something beyond ourselves?
  • GIGO
    • Train everyone who touches your data base  
    • Garbage In Garbage Out
      • Activity & events
      • Invitation
      • Spelling
      • Relationships
        • Corporate
        • Solicitor
        • Geographic
  • What to Track in Your Data Base
    • Data supports Development Plans  
      • Meta-Plan – 20 year plan
        • Map out all relationships in order not to lose them
        • Identify core programs to track participation over time
      • Annual Development Plan
  • What to Track in Your Data Base
    • Annual Development Plan: The Essentials  
      • Activites & events (points of engagement)
      • Invitations & responses
      • Gift appeals, responses
      • Gift Types (purchase, gift, membership)
      • Relationships (networks)
        • Individual and Institutional
        • Solicitor/Assigned Steward
        • Geographic
        • Organizational
  • Resources
    • Seth Godin
      • ADD and Permission Marketing
      • Innovation
    • Michael Weiss - Imagistic
      • Followers to Supporters
      • Constituent Pyramid
      • NTEN
  • Data to Relationship Presenters: Jason Dick & Sheila Siden Fundraising 101 www.ndoa.org