Elements of success

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Elements of success

  1. 1. Elements of Success The Nuts and Bolts of Social Media
  2. 2. Successful Elements <ul><li>Twitter </li></ul><ul><ul><li>Multiple Accounts </li></ul></ul><ul><ul><li>Combination of Strategies </li></ul></ul><ul><li>Blogging </li></ul><ul><ul><li>Self Hosting </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Pages, Apps </li></ul></ul>
  3. 3. Twitter: Follow Everyone <ul><li>Follow Game </li></ul><ul><ul><li>Bigger list </li></ul></ul><ul><ul><li>Need Tweetdeck, etc. </li></ul></ul><ul><li>Can DM Everyone </li></ul><ul><li>Examples </li></ul><ul><ul><li>@johnhaydon </li></ul></ul><ul><ul><li>@givezooks </li></ul></ul>
  4. 4. Twitter: Only RSS <ul><li>Replaces RSS Reader Functionality </li></ul><ul><li>Hands-off strategy </li></ul><ul><ul><li>No action, minimal maintenance </li></ul></ul><ul><ul><li>Use Twitterfeed </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>@kanter </li></ul></ul>
  5. 5. Twitter: Follow Interests <ul><li>Needs no additional applications </li></ul><ul><li>More Reliable Followership </li></ul><ul><li>Organic Growth thru conversation </li></ul><ul><li>Examples </li></ul><ul><ul><li>@infosmallchange </li></ul></ul><ul><ul><li>@jolkona </li></ul></ul>
  6. 6. Twitter <ul><li>Having a Conversation </li></ul><ul><ul><li>Real-time </li></ul></ul><ul><li>Terms </li></ul><ul><ul><li>Search (i.e. #poverty) </li></ul></ul><ul><ul><li>Follow Friday </li></ul></ul><ul><li>Cross Promotion </li></ul>
  7. 7. Twitter Applications <ul><li>Tweetdeck </li></ul><ul><ul><li>Seesmic </li></ul></ul><ul><li>CoTweet </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Lots of Other Applications </li></ul><ul><ul><li>Caution on Automated Following </li></ul></ul>
  8. 8. Blogging: Subscription Boxes <ul><li>Easy to see </li></ul><ul><ul><li>Large, Top of the Page </li></ul></ul><ul><li>Include an email option </li></ul><ul><li>Feed Retention </li></ul><ul><ul><li>Feedburner.com </li></ul></ul><ul><li>One Click </li></ul><ul><ul><li>Make it easy </li></ul></ul><ul><li>Visible on all pages </li></ul>
  9. 9. Blogging <ul><li>Reciprocal Linking (or Link Exchange) </li></ul><ul><ul><li>Blogroll </li></ul></ul><ul><li>Commenting </li></ul><ul><li>Blog Aggregates </li></ul><ul><ul><li>Alltop , Daily Reviewer </li></ul></ul><ul><li>Blog Carnivals </li></ul>
  10. 10. Facebook Pages <ul><li>Number of Fans to create critical mass </li></ul><ul><li>Events, Photo’s tabs </li></ul><ul><ul><li>Causes Application </li></ul></ul><ul><li>Send updates to your fans </li></ul><ul><li>Don’t be afraid of status updates </li></ul>
  11. 11. Causes & Other Applications <ul><li>Causes </li></ul><ul><ul><li>Thank </li></ul></ul><ul><ul><li>Auto Promote </li></ul></ul><ul><ul><li>America’s Giving Challenge </li></ul></ul><ul><li>Other Applications </li></ul><ul><ul><li>Custom Programming </li></ul></ul><ul><ul><li>Lil’ Green Patch </li></ul></ul>

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