Sphinncon 2010: Using WordPress As Social Media & Seo Hub

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WordPress works great as a hub for your social media and SEO activity. WordPress plugins and tools are described within for making your WordPress blog and/or site into an effective social media and …

WordPress works great as a hub for your social media and SEO activity. WordPress plugins and tools are described within for making your WordPress blog and/or site into an effective social media and SEO hub.

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  • 1. Optimizing WordPress to be your social media/seo hub Sphinncon Israel March 7, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea
  • 2. WordPress is social
  • 3. SEO
  • 4. WordPress SEO showdown
  • 5.
    • Use keywords in social media for better targeting
    • Use keywords from social media in SEO
    • Diverse traffic streams
    • Link building
    • Use SEO to build up social profiles
    • Blogging = long tail keywords
    • Build long-term “social” relationships with visitors
  • 6. Social Media Integration
  • 7. Twitter X
  • 8. Facebook Simple Facebook Connect Plugin
  • 9. More social for your blog
  • 10. RSS
    • Feedburner – auto-detect with:
      • Plugin
      • . htaccess
      • Hardcode RSS query in header.php
  • 11. Email Source: Nielsen
  • 12. RSS to Email
    • Feedburner or MailChimp
  • 13. SMM Analytics
  • 14. RSS to everywhere
  • 15. Mobile
  • 16.  
  • 17. SEO
  • 18. Basics √ Pinging ( mega ping list ) + ping optimizer plugin √ Easy management of meta robot tags √ XML sitemap plugin √ www preference √ rel=canonical
  • 19. All in One SEO
  • 20. Meta robots tags
    • Yoast’s Meta Robots WP Plugin
      • Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags.
      • Prevent indexing of the subpages to your homepage, by adding a noindex,follow.
      • Prevent indexing of your login, register and admin pages by adding noindex robots meta tags.
      • Nofollow the category listings on single posts and pages to prevent PageRank leakage.
      • Nofollow outbound links on your frontpage.
      • Nofollow tag links.
      • Edit your robots.txt and .htaccess from within your WordPress.
      • Add robots meta tags to individual posts and pages.
  • 21. Breadcrumbs
    • Plugins
  • 22. Broken Link Checker
    • Monitors your blog for broken links
    • Monitors links in your posts, pages, the blogroll, and custom fields
    • Detects missing images and redirected links.
    • Each link can be edited or unlinked directly via the plugin's page, without manually editing each post.
  • 23. SEO Smart Links
  • 24. Insights
  • 25. Yet Another Related Posts Plugin
  • 26. Speed
  • 27. WP Super Cache
    • Michael Gray’s guide to caching
  • 28. More speed
    • WP Tuner – analyzes your blog to see what’s causing slowness (plugin, host?)
    • Gzip your pages
    • WP Minify – combines and compresses JS and CSS files
    • Clean Options - Finds orphaned options and allows for their removal from the wp_options table.
    • WP-Optimize – optimize db tables, remove post revisions, spam comments, etc.
  • 29. More speed
    • Place scripts at bottom of page
    • Optimize images
    • Replace PHP queries (stylesheet, pingback, feed,etc.) with hard code
    • Disable hotlinking in .htaccess, give them a present
    • Turn off post revisions – add line to wp-config.php: define('WP_POST_REVISIONS', false);
    • 13 tags to delete from WP themes
  • 30. Security
    • Get rid of “admin” user
    • Custom URLs for logging in
    • Change table prefixes from wp
    • Move wp -content folder somewhere else
    • Force using SSL on wp -admin directory
    • Upgrade, upgrade, upgrade!
  • 31. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab