Sphinncon 2010: Using WordPress As Social Media & Seo Hub

Optimizing WordPress to be your social media/seo hub Sphinncon Israel March 7, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea

WordPress is social

WordPress SEO showdown

Use keywords in social media for better targeting
Use keywords from social media in SEO
Diverse traffic streams
Link building
Use SEO to build up social profiles
Blogging = long tail keywords
Build long-term “social” relationships with visitors

Social Media Integration

Twitter X

Facebook Simple Facebook Connect Plugin

More social for your blog

RSS
Feedburner – auto-detect with:
Plugin
. htaccess
Hardcode RSS query in header.php

Email Source: Nielsen

RSS to Email
Feedburner or MailChimp

SMM Analytics

RSS to everywhere

Mobile

Basics √ Pinging ( mega ping list ) + ping optimizer plugin √ Easy management of meta robot tags √ XML sitemap plugin √ www preference √ rel=canonical

All in One SEO

Meta robots tags
Yoast’s Meta Robots WP Plugin
Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags.
Prevent indexing of the subpages to your homepage, by adding a noindex,follow.
Prevent indexing of your login, register and admin pages by adding noindex robots meta tags.
Nofollow the category listings on single posts and pages to prevent PageRank leakage.
Nofollow outbound links on your frontpage.
Nofollow tag links.
Edit your robots.txt and .htaccess from within your WordPress.
Add robots meta tags to individual posts and pages.

Breadcrumbs
Plugins

Broken Link Checker
Monitors your blog for broken links
Monitors links in your posts, pages, the blogroll, and custom fields
Detects missing images and redirected links.
Each link can be edited or unlinked directly via the plugin's page, without manually editing each post.

SEO Smart Links

Insights

Yet Another Related Posts Plugin

WP Super Cache
Michael Gray’s guide to caching

More speed
WP Tuner – analyzes your blog to see what’s causing slowness (plugin, host?)
Gzip your pages
WP Minify – combines and compresses JS and CSS files
Clean Options - Finds orphaned options and allows for their removal from the wp_options table.
WP-Optimize – optimize db tables, remove post revisions, spam comments, etc.

More speed
Place scripts at bottom of page
Optimize images
Replace PHP queries (stylesheet, pingback, feed,etc.) with hard code
Disable hotlinking in .htaccess, give them a present
Turn off post revisions – add line to wp-config.php: define('WP_POST_REVISIONS', false);
13 tags to delete from WP themes

Security
Get rid of “admin” user
Custom URLs for logging in
Change table prefixes from wp
Move wp -content folder somewhere else
Force using SSL on wp -admin directory
Upgrade, upgrade, upgrade!

Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab

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Sphinncon 2010: Using WordPress As Social Media & Seo Hub

by illuminea : web presence agency

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