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Dive in to SEO

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SEO tools and checklist for beginners.

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Dive in to SEO

  1. 1. DIVE IN TO SEO Blanca Stella Mejia – Twitter @micaminar & @blancastella Instagram: @micaminar
  2. 2. PUERTO RICAN FLAG WITHOUT QUOTES
  3. 3. SEARCH WITH PHRASE IN QUOTES Google explanation : Broad match, phrase match, exact match
  4. 4. RANKING FACTORS FOR “PUERTO RICAN FLAGS” KEYWORD IN TITLE, DOMAIN, URL MOZ RANK, PAGE AUTHORITY, DOMAIN AUTHORITY
  5. 5. BACKLINKS
  6. 6. SOCIAL SIGNALS
  7. 7. COMPARE TO PUERTO RICO 1 MILLION SEARCHES PER MONTH
  8. 8. CHECK THE COMPETITION DATA WITH SPYFU EXAMPLE: WWW.SEEPUERTORICO.COM RANKS #3 FOR “PUERTO RICO”
  9. 9. ORGANIC COMPETITION & PAID COMPETITION
  10. 10. TOP KEYWORDS ORGANIC & PAID
  11. 11. ADWORDS HISTORY
  12. 12. FREE TOOLS KEYWORD IDEAS • Google Keyword Planner • Keyword Eye (10 daily searches) • Wordstream – Up to 30 free searches • Buzz Sumo ( ideas for trending topics) More Details on Getting up to speed with SEO presentation or http://bit.ly/blancaseotips
  13. 13. LONG TAIL KEYWORD TOOLS More Details on Getting up to speed with SEO presentation or http://bit.ly/blancaseotips • LSIgraph.com Latent Semantic Indexing • Ubersuggest- Different suggestion for key phrases and headline ideas. • Keywordtool.io: You can get up to 750 suggestions for free. • Google AdWords Keyword Planner • Google related & auto-suggest • Hit Tail (premium)
  14. 14. OPTIMIZE YOU TUBE VIDEOS • Rename the video file before uploading to You Tube • Tags • YouTube Suggested Tags • Location • Custom Thumbnail • Link to Website • Keyword in Title & description IMAGE SEO • Rename the image before uploading to website i.e.. Puerto-rican-flag • Right click on the image “properties” add tags • Make sure to resize & compress the images
  15. 15. SEO CHECKLIST • Get a list of at least 5 top keywords you want your website to rank • Create a page for each keyword & city name if localized. ON PAGE SEO ( YOUR MAIN PAGES) KEYWORDS FOR BLOG POSTS • Research long tail keyword phrases (can be between 1000-10,000 • Input keywords in an editorial calendar • After writing blog post, optimize with Yoast SEO plugin(WordPress) SOCIAL SIGNALS • Get people to like and share the social buttons ON your website INTERNAL LINKING • Link to other relevant content pages within your website
  16. 16. SEO CHECKLIST CONTINUED BACKLINKS (TAKES TIME TO DEVELOP) • Develop relationships with online publications • Guest posts with blogger friends PLUGINS (WORDPRESS) ADVANCED • Setup Google Webmaster tools – can get rankings past 3 months • Setup Google Analytics- For WordPress there are various plugins ( Note: Rankings not provided here unless you advertise) • Yoast SEO • Rich Snippets (Schema.org) RANKINGS
  17. 17. BROWSER EXTENSION TOOLS • Moz https://moz.com/tools/seo-toolbar • SEO Quake http://www.seoquake.com/
  18. 18. Blanca Stella Mejia Social Business Manager IBM 305.710.1311 blanca@blancastella.com Twitter: @blancastella & @micaminar Linked In: https://www.linkedin.com/in/blancastella Presentation: http://bit.ly/diveintoseo

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