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What are the major trends with marketing intermediaries

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Sameer Mathur
Sameer Mathur

What are the major trends with marketing intermediaries

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Managing Retailing Wholesaling and Logistics What are the major trends with marketing intermediaries ? SHUBHAM VERMA , IIT GUWAHATI
Trends in retailing
New Retail Forms and Combinations : Book stores with coffee shops ,Petrol pumps with food stores
Growth of inter type competition Different types of store compete for same consumer by same merchandise. Competition between store based and non store based retailing Online stores send special offers to customers through mails. Store retailers have increased their Web presence and improved the Web based interaction.
Store v/s Non store shopping
Stores selling same type of product – intertype competition
Growth of giant retailers They are crowding small manufacturers who cannot deliver enough quantity And dictate powerful manufacturers on how to price and promote and when to ship . Growing Investment in Technology • GPS on shopping cars • Bidirectional infrared sensors • Electronic shelf labelling – change price level instantaneously • Smart shopping carts that tell which item is in which section
Global Profile of major retailers Some Examples are : Growth of Shopper marketing Influencing the customer at the time of buying
Trends in wholesaling
Trends ( 1) Wholesaler have faced mounting pressure in recent year for from new sources. ( 2 )They don’t aggressively promote manufacturer’s product and just act as order takers (3)Don’t have enough inventory . (4)Orders are not fulfilled fast enough. (5)Don’t supply manufacturer with up to date market (6)Don’t attract high calibre managers .
Trends in logistics
Trends ( 1 ) Factors facilitating the effective functioning of logistic industry integration , confederation , technology , legislation and globalisation. (2) The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies.
"These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)"
What are the major trends with marketing intermediaries

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What are the major trends with marketing intermediaries

  • 1. Managing Retailing Wholesaling and Logistics What are the major trends with marketing intermediaries ? SHUBHAM VERMA , IIT GUWAHATI
  • 3. New Retail Forms and Combinations : Book stores with coffee shops ,Petrol pumps with food stores
  • 4. Growth of inter type competition Different types of store compete for same consumer by same merchandise. Competition between store based and non store based retailing Online stores send special offers to customers through mails. Store retailers have increased their Web presence and improved the Web based interaction.
  • 5. Store v/s Non store shopping
  • 6. Stores selling same type of product – intertype competition
  • 7. Growth of giant retailers They are crowding small manufacturers who cannot deliver enough quantity And dictate powerful manufacturers on how to price and promote and when to ship . Growing Investment in Technology • GPS on shopping cars • Bidirectional infrared sensors • Electronic shelf labelling – change price level instantaneously • Smart shopping carts that tell which item is in which section
  • 8. Global Profile of major retailers Some Examples are : Growth of Shopper marketing Influencing the customer at the time of buying
  • 10. Trends ( 1) Wholesaler have faced mounting pressure in recent year for from new sources. ( 2 )They don’t aggressively promote manufacturer’s product and just act as order takers (3)Don’t have enough inventory . (4)Orders are not fulfilled fast enough. (5)Don’t supply manufacturer with up to date market (6)Don’t attract high calibre managers .
  • 12. Trends ( 1 ) Factors facilitating the effective functioning of logistic industry integration , confederation , technology , legislation and globalisation. (2) The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies.
  • 13. "These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)"