Major trends with marketing intermediaries

1. Major trends with marketing
intermediaries
A presentation by Shalvi Rathi ,
MNNIT Allahabad under
Prof. Sameer Mathur,
IIM Lucknow
Marketing Internship 2015

2. The reforms ..

3. Recent changes in Retailing

4. Here are some of the changes in the
ways consumers buy and
manufacturers and retailers compete
over the years..

5. 1. New Retail Forms and Combinations

6. 2. Growth of Intertype Competition
All compete for the same consumers by carrying
the same type of merchandise

7. 3. Growth of Giant Retailers
Crowding out smaller manufacturers that cannot
deliver enough quantity

8. 4. Growing Investment in Technology
Almost all retailers now use technology to produce better
forecasts, control inventory costs, and order electronically
from suppliers

9. 5. Global Profile of Major Retailers
Retailers with unique formats and strong brand positioning are increasingly
appearing in other countries.U.S. retailers such as The Limited and the
Gap have become globally prominent.

10. 6. Growth of Shopper Marketing
Buoyed by research suggesting that as much as 70 percent to
80 percent of purchase decisions are made inside the retail
store, firms are increasingly recognizing the importance of
influencingconsumers at the point of purchase.

11. Thank You!