The slides are prepared by Prof. Sameer Mathur.

1. 5 Definitions of
Marketing
Prof. Sameer Mathur,
Ph.D.

2. Agenda
5 Marketing Definitions

3. Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 –
Indian Institute of Management,
Lucknow

4. Marketing is the activity, set of
institutions, and processes for
creating, communicating, delivering,
and exchanging offerings that have
value for customers, clients, partners,
and society at large.
http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx

5. Marketing is a set of business
practices designed to plan for and
present an organization’s products or
services in ways that build effective
customer relationships.
http://www.the-cma.org/?WCE=C=47%7CK=225849#3

6. http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx
The management process responsible
for identifying, anticipating and
satisfying customer requirements
profitably.

7. Marketing is the social process by
which individuals and groups obtain
what they need and want through
creating and exchanging products
and value with others.
http://www.pearsonhighered.com/educator/product/Marketing-Management-12E/9780131457577.page

8. 1 a: The act or process of selling or
purchasing in a market.
b: The process or technique of promoting,
selling, and distributing a product or service.
2: An aggregate of functions involved in
moving goods from producer to consumer.

10. Summary
5 Marketing Definitions

11. Read this book
“This book is the bible of
Marketing”
Prof. Sameer Mathur