This document discusses the importance of product design and the factors that affect a good design. Well-designed products are easy to manufacture, distribute, and please customers as they are simple to use. Good design involves intensive customer research, creative brainstorming sessions, collaborative teamwork, and design thinking principles. Unique, high-quality designs can differentiate products in the market and are key to luxury brands.

2. Why is product design
important and what
factors affect a good
design?
By:
Kartik Singla
Indian Institute of
Technology(BHU),
Varanasi

5. Well designed products are easy to
manufacture and distribute.
A well designed product is pleasing
to the customer, easy to open
install and use.

6. “Customers
are ready to
pay $204
more for a
well-
designed
laptop!!!!!”

7. “Well designed products can be
easily differentiated from others in
the market”

9. Bold simplicity
Real authenticity
Familiar yet Surprising nature

10. Intensive ethnographic study of
customers.
Involves
Design thinking(art
of good design)

11. Creative brainstorming sessions.
Involves
Design thinking

12. Collaborative
teamwork.
Involves
Design thinking

13. Unique designs are the
mainstay of all luxury
brands!!!!!

15. “These slides were prepared by
‘Kartik Singla’
as a part of an internship done under
‘Prof. Sameer Mathur’
(www.IIMInternship.com).”
Disclaimer