1. PRIVATE LABELS

2. A BRAND THAT RETAILERS OR WHOLESALERS DEVELOP.
Pappu’s shop. Pappu’s brand.

3. Why to sponsor
own brands?
More profitable.

4. Private brands rapidly gaining ascendance.
Manufacturers of name brands, scared.

5. HERE ARE THE PRIVATE LABEL SUCCESS FACTORS

6. Supermarkets charge a slotting fee for new brands.

7. Special display space?
Not free, Unfortunate.

8. Mr.SomeOtherBrand,
want in-store advertising space?
Pay extra.

9. Typically, retailers give more
prominent display to their
own brands.

10. Supermarket retailers are adding items with no direct competition.
like 3-min microwaveable snack pizzas.

11. ARE THE MANUFACTURERS GOING TO QUITELY
GET CRUSHED?

12. NO.

13. They have come up with good plans as well !!

14. Fight selectively where manufacturer
can win against private labels.

15. Partner Effectively
by seeking win-win relationships
with retailers.

16. Innovate brilliantly.
Come up with new products.
Keep the manufacturer brand looking fresh.

17. Monitor pricing

18. WHAT DOES THE FUTURE HOLD FOR
PRIVATE LABEL BRANDS?
A LOT OF SUCCESS AND A LOT MORE COMPETITION.

19. THANK YOU
Created by Shravya Ramesh,SVCE Chennai, during an internship by
Prof. Sameer Mathur, IIM Lucknow.