“ The State of Communications” or “How social media changed the way we communicate” Kevin Popovic, B.A., M.S. Communicatio...
@PTI: People That We Meet <ul><li>Prospects </li></ul><ul><li>Students </li></ul><ul><li>Alumni </li></ul><ul><li>Parents ...
Categories of Social Media <ul><li>Social Networks </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Social Planning </li...
Prospects <ul><li>Open House  </li></ul><ul><li>Word of Mouth  Referrals </li></ul><ul><li>High Schools </li></ul><ul><li>...
Prospects on Facebook <ul><li>Friends with PTI Students </li></ul><ul><li>Share Groups </li></ul><ul><li>Review Photos </l...
 
Students <ul><li>In person </li></ul><ul><li>Student Tour </li></ul><ul><li>Report Cards </li></ul><ul><li>Classrooms </li...
Students on Twitter <ul><li>Text messaging meets a web site </li></ul><ul><li>160 characters </li></ul><ul><li>What are yo...
 
Alumni <ul><li>Newsletters </li></ul><ul><li>Phone Calls </li></ul><ul><li>Fundraisers </li></ul><ul><li>Events </li></ul>...
Alumni on Evite <ul><li>Create events </li></ul><ul><li>Promote with emails lists, contacts </li></ul><ul><li>Share with a...
 
Parents <ul><li>Phone Calls </li></ul><ul><li>Postal Letters </li></ul><ul><li>Parent-Teacher Conferences </li></ul><ul><l...
Parents on Flickr <ul><li>Create profiles </li></ul><ul><li>Upload pictures </li></ul><ul><li>Add tags, comments, organize...
 
Staff <ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Letters </li></ul><ul><li>M...
Staff on SlideShare <ul><li>Shares PPT files </li></ul><ul><li>Create Profile </li></ul><ul><li>Share with links, embed </...
 
Faculty <ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Letters </li></ul><ul><li...
Faculty Bloggers <ul><li>Default application for bloggers </li></ul><ul><li>Content Management System </li></ul><ul><li>Pl...
 
Employers <ul><li>Phone Calls </li></ul><ul><li>Letters </li></ul><ul><li>Site Visits </li></ul><ul><li>School Tours </li>...
Employers on LinkedIn <ul><li>Posts profiles </li></ul><ul><li>Links professional connections (friends) </li></ul><ul><li>...
 
Industry <ul><li>Press Releases </li></ul><ul><li>Personal Contacts </li></ul><ul><li>Seminars </li></ul><ul><li>Trade Pub...
Widgets for Industry <ul><li>Google Gadgets provides functionality between desktop and web sites </li></ul><ul><li>Open So...
 
Government <ul><li>Letters </li></ul><ul><li>Meetings </li></ul><ul><li>Threats </li></ul><ul><li>Personal Contacts </li><...
Government Waste ;-) <ul><li>Uses video sharing to post and distribute video </li></ul><ul><li>Uses links to share or embe...
 
Media <ul><li>Press Release </li></ul><ul><li>Events </li></ul><ul><li>Phone Calls </li></ul><ul><li>Letters </li></ul><ul...
Media Internet Bookmarks <ul><li>Organizes bits and pieces of info to be search or referenced at a later date </li></ul><u...
 
What comes next? <ul><li>Crystals balls don’t work </li></ul><ul><li>Showing up and participating does </li></ul><ul><li>E...
Let’s discuss… <ul><li>How is PTI using social media to “join the conversation” about careers? </li></ul>
Let’s discuss… <ul><li>How does PTI listen to what students are saying? </li></ul>
Let’s discuss… <ul><li>How can PTI use social media to place students? </li></ul>
Let’s discuss… <ul><li>How can PTI use social media to qualify staff and faculty? </li></ul>
Let’s discuss… <ul><li>Who can lead PTI into social media to  successfully answer these questions? </li></ul><ul><li>Sorry...
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The State Of Communications

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A presentation made to the Board &amp; Trustees of Pittsburgh Technical Institute on the state of communications; a comparison of how schools communicated in the past and how they communicate now using social media.

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  • The State Of Communications

    1. 1. “ The State of Communications” or “How social media changed the way we communicate” Kevin Popovic, B.A., M.S. Communications Director / President Ideahaus, LLC - PTI Presents -
    2. 2. @PTI: People That We Meet <ul><li>Prospects </li></ul><ul><li>Students </li></ul><ul><li>Alumni </li></ul><ul><li>Parents </li></ul><ul><li>Staff </li></ul><ul><li>Faculty </li></ul><ul><li>Employers </li></ul><ul><li>Industry </li></ul><ul><li>Government </li></ul><ul><li>Media </li></ul>
    3. 3. Categories of Social Media <ul><li>Social Networks </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Social Planning </li></ul><ul><li>Internet Bookmarks </li></ul><ul><li>Blogging </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Online Presentation Hosting </li></ul><ul><li>Video Sharing </li></ul><ul><li>Widgets </li></ul><ul><li>Miscellaneous </li></ul>
    4. 4. Prospects <ul><li>Open House </li></ul><ul><li>Word of Mouth Referrals </li></ul><ul><li>High Schools </li></ul><ul><li>Brochure </li></ul><ul><li>Print Ads </li></ul><ul><li>800 Numbers </li></ul><ul><li>Direct Mail </li></ul><ul><li>Online </li></ul><ul><li>Friends </li></ul><ul><li>Groups </li></ul><ul><li>Posts </li></ul><ul><li>User Reviews </li></ul><ul><li>Email </li></ul><ul><li>Evites </li></ul>
    5. 5. Prospects on Facebook <ul><li>Friends with PTI Students </li></ul><ul><li>Share Groups </li></ul><ul><li>Review Photos </li></ul><ul><li>Watch Status Updates </li></ul><ul><li>5-20 times per day </li></ul>
    6. 7. Students <ul><li>In person </li></ul><ul><li>Student Tour </li></ul><ul><li>Report Cards </li></ul><ul><li>Classrooms </li></ul><ul><li>Online </li></ul><ul><li>Virtual Tour </li></ul><ul><li>Online Grades </li></ul><ul><li>Distance Learning </li></ul>
    7. 8. Students on Twitter <ul><li>Text messaging meets a web site </li></ul><ul><li>160 characters </li></ul><ul><li>What are you doing? </li></ul><ul><li>Post = Tweet </li></ul><ul><li>Follow / Followers </li></ul>
    8. 10. Alumni <ul><li>Newsletters </li></ul><ul><li>Phone Calls </li></ul><ul><li>Fundraisers </li></ul><ul><li>Events </li></ul><ul><li>Direct Mail </li></ul><ul><li>Email </li></ul><ul><li>Databases </li></ul><ul><li>Causes </li></ul><ul><li>Evites </li></ul><ul><li>Blogs </li></ul>
    9. 11. Alumni on Evite <ul><li>Create events </li></ul><ul><li>Promote with emails lists, contacts </li></ul><ul><li>Share with a friend </li></ul><ul><li>Display comments, RSVP </li></ul>
    10. 13. Parents <ul><li>Phone Calls </li></ul><ul><li>Postal Letters </li></ul><ul><li>Parent-Teacher Conferences </li></ul><ul><li>P.T.A. </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul><ul><li>Posts </li></ul><ul><li>Video </li></ul><ul><li>Social Media Groups </li></ul>
    11. 14. Parents on Flickr <ul><li>Create profiles </li></ul><ul><li>Upload pictures </li></ul><ul><li>Add tags, comments, organize </li></ul><ul><li>Share with friends </li></ul><ul><li>Links </li></ul><ul><li>Search </li></ul>
    12. 16. Staff <ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Letters </li></ul><ul><li>Meetings </li></ul><ul><li>Email </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Blogs </li></ul><ul><li>Groups </li></ul><ul><li>Evites </li></ul>
    13. 17. Staff on SlideShare <ul><li>Shares PPT files </li></ul><ul><li>Create Profile </li></ul><ul><li>Share with links, embed </li></ul><ul><li>Comments, Ratings </li></ul><ul><li>Downloads </li></ul>
    14. 19. Faculty <ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Meetings </li></ul><ul><li>Letters </li></ul><ul><li>Presentations </li></ul><ul><li>Meetings </li></ul><ul><li>Email </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Blogs </li></ul><ul><li>Posts </li></ul><ul><li>Shared Links </li></ul>
    15. 20. Faculty Bloggers <ul><li>Default application for bloggers </li></ul><ul><li>Content Management System </li></ul><ul><li>Plugins, widgets </li></ul><ul><li>Open Source </li></ul>
    16. 22. Employers <ul><li>Phone Calls </li></ul><ul><li>Letters </li></ul><ul><li>Site Visits </li></ul><ul><li>School Tours </li></ul><ul><li>Interviews </li></ul><ul><li>Email </li></ul><ul><li>Web Sites </li></ul><ul><li>Profiles </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Links </li></ul><ul><li>Google Search </li></ul>
    17. 23. Employers on LinkedIn <ul><li>Posts profiles </li></ul><ul><li>Links professional connections (friends) </li></ul><ul><li>Company Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul>
    18. 25. Industry <ul><li>Press Releases </li></ul><ul><li>Personal Contacts </li></ul><ul><li>Seminars </li></ul><ul><li>Trade Publications </li></ul><ul><li>Word of Mouth </li></ul><ul><li>PR Newsire </li></ul><ul><li>Google </li></ul><ul><li>Email </li></ul><ul><li>Groups </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Sites </li></ul>
    19. 26. Widgets for Industry <ul><li>Google Gadgets provides functionality between desktop and web sites </li></ul><ul><li>Open Source for development </li></ul>
    20. 28. Government <ul><li>Letters </li></ul><ul><li>Meetings </li></ul><ul><li>Threats </li></ul><ul><li>Personal Contacts </li></ul><ul><li>Networking Events </li></ul><ul><li>Email </li></ul><ul><li>Groups </li></ul><ul><li>Blogs </li></ul><ul><li>User Accounts </li></ul>
    21. 29. Government Waste ;-) <ul><li>Uses video sharing to post and distribute video </li></ul><ul><li>Uses links to share or embed </li></ul><ul><li>Uses groups to discuss </li></ul>
    22. 31. Media <ul><li>Press Release </li></ul><ul><li>Events </li></ul><ul><li>Phone Calls </li></ul><ul><li>Letters </li></ul><ul><li>Personal Connections </li></ul><ul><li>Email </li></ul><ul><li>PR Newswire </li></ul><ul><li>Internet </li></ul><ul><li>YouTube </li></ul><ul><li>Groups </li></ul><ul><li>Connections </li></ul>
    23. 32. Media Internet Bookmarks <ul><li>Organizes bits and pieces of info to be search or referenced at a later date </li></ul><ul><li>Share with others </li></ul>
    24. 34. What comes next? <ul><li>Crystals balls don’t work </li></ul><ul><li>Showing up and participating does </li></ul><ul><li>Everyone is trying to figure this out all at the same time </li></ul>
    25. 35. Let’s discuss… <ul><li>How is PTI using social media to “join the conversation” about careers? </li></ul>
    26. 36. Let’s discuss… <ul><li>How does PTI listen to what students are saying? </li></ul>
    27. 37. Let’s discuss… <ul><li>How can PTI use social media to place students? </li></ul>
    28. 38. Let’s discuss… <ul><li>How can PTI use social media to qualify staff and faculty? </li></ul>
    29. 39. Let’s discuss… <ul><li>Who can lead PTI into social media to successfully answer these questions? </li></ul><ul><li>Sorry ;-) </li></ul>

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