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Social networkingfosa


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Social networkingfosa

  1. 1. Social Networking <ul><li>Online Engagement = Organizational Success </li></ul>September 12, 2010 Sharon Clapp, Web Resources Librarian, Connecticut State Library (& FOSA Member)
  2. 2. What is Social Networking? <ul><li>Online communication, facilitated by today’s easier-to-use web technology </li></ul>
  3. 3. Email & websites are the original web channels Now there are sites like Facebook, Twitter, Flickr Many channels for many generations, groups, levels of web use
  4. 4. Who Uses Social Networking <ul><li>Many generations now make social networking a part of their daily lives </li></ul><ul><li>Greatest growth in use of social sites like Facebook = </li></ul><ul><li>Baby Boomers!!!!! </li></ul><ul><li>Facebook just surpassed Google in popularity </li></ul>
  5. 5. Connecticut State Library <ul><li>Needed more outreach opportunities </li></ul><ul><li>Wanted more engagement with end users </li></ul><ul><li>Needed to involve more staff members in web content production without requiring them to have significant technical skills </li></ul>
  6. 9. Flickr = Photo Sharing <ul><li>Another way for communities to share... </li></ul><ul><li>Another way for people to find your organization online </li></ul><ul><li>For those who aren’t as text-oriented </li></ul>
  7. 11. Snapshot CT Libraries Project
  8. 13. Results? <ul><li>GREAT SUCCESS </li></ul><ul><li>Increased awareness </li></ul><ul><li>Increased engagement </li></ul><ul><li>Increased web statistics </li></ul><ul><li>Improved search engine optimization of main website </li></ul><ul><li>More staff participation improved the overall web presence </li></ul><ul><li>Meeting expectations of online users of all stripes & generations </li></ul><ul><li>Many channels = many opportunities </li></ul>