Blogs & Twitter:Capturing Real-Time Experiencesfor Engagement & Promotion<br />Gene Begin<br />Digital Marketing DirectorB...
Audiences<br />Prospective Students<br />Current Undergrads<br />Current Grads<br />Faculty & Staff<br />International Stu...
BLOGS<br />
Blogging Platforms<br />WordPress<br />Blogger<br />Hubspot<br />Tumblr<br />Twitter<br />
Content Contributor Models<br /><ul><li> Staff Coordinated
 Off-shore courses, volunteer programs abroad, etc.
Student Owned
 Individual content produced without college support
 Student College-Branded
 Online ambassadors; centered around the person
Program-Specific Student Bloggers
 Abroad program, admission, 1st year programs, internships, etc.</li></li></ul><li>Consuming the Content<br />
Distribution Channels<br />Website<br />Share This<br />Facebook<br />Twitter<br />LinkedIn<br />Blog Readers<br />Integra...
Best Practices<br /><ul><li> Interactive; keep user engaged
 Editorial process
 Include links
 Tagging, categories
Titling
Upcoming SlideShare
Loading in …5
×

Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion

760 views

Published on

Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
760
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion

  1. 1. Blogs & Twitter:Capturing Real-Time Experiencesfor Engagement & Promotion<br />Gene Begin<br />Digital Marketing DirectorBabson College<br />Vanessa Theoharis<br />Marketing Coordinator<br />Undergraduate School, Babson College<br />
  2. 2.
  3. 3. Audiences<br />Prospective Students<br />Current Undergrads<br />Current Grads<br />Faculty & Staff<br />International Students<br />Business Community (Recruiters, Exec Ed, Entrepreneurs, etc.)<br />Alumni<br />Parents & Families<br />Research Community<br />
  4. 4. BLOGS<br />
  5. 5. Blogging Platforms<br />WordPress<br />Blogger<br />Hubspot<br />Tumblr<br />Twitter<br />
  6. 6. Content Contributor Models<br /><ul><li> Staff Coordinated
  7. 7. Off-shore courses, volunteer programs abroad, etc.
  8. 8. Student Owned
  9. 9. Individual content produced without college support
  10. 10. Student College-Branded
  11. 11. Online ambassadors; centered around the person
  12. 12. Program-Specific Student Bloggers
  13. 13. Abroad program, admission, 1st year programs, internships, etc.</li></li></ul><li>Consuming the Content<br />
  14. 14. Distribution Channels<br />Website<br />Share This<br />Facebook<br />Twitter<br />LinkedIn<br />Blog Readers<br />Integration with Print<br />
  15. 15. Best Practices<br /><ul><li> Interactive; keep user engaged
  16. 16. Editorial process
  17. 17. Include links
  18. 18. Tagging, categories
  19. 19. Titling
  20. 20. Try adding title last
  21. 21. Bad: Habitat – Day 3 or Blog Post #88
  22. 22. Good: Applying Babson’s Entrepreneurial Education to the Orphanage</li></ul>Top 10 Places to Study Abroad<br />
  23. 23. TWITTER<br />
  24. 24. Content Contributor Models<br /><ul><li> Staff coordination
  25. 25. Off-shore courses, volunteer programs abroad (i.e. @BabsonBRIC)
  26. 26. Student College-Branded
  27. 27. Online ambassadors
  28. 28. Student Owned
  29. 29. Individual content produced without college support
  30. 30. General Accounts
  31. 31. International Program Office
  32. 32. Per Program</li></li></ul><li> Consuming the Content<br />Customer Service<br />
  33. 33. Tweeting the Study Abroad Experience<br /><ul><li> Pre: general OIP account, promotion of events and programs
  34. 34. During: student-created content, capturing real-time experiences
  35. 35. Post: general OIP account, follow-up promotion, re-entry</li></li></ul><li>Distribution Channels<br /><ul><li>How to reach Twitterers
  36. 36. Directories (CampusTweet, Wefollow.com, etc.)
  37. 37. Twitter lists
  38. 38. Hashtag searches (#studyabroad, #highered, #basaa, etc.)
  39. 39. Brand monitoring
  40. 40. Engage in conversation
  41. 41. How to reach NON-Twitterers
  42. 42. Website – account and hashtag streams
  43. 43. Facebook
  44. 44. Physical Presence – TVs or computers streaming tweets
  45. 45. At events (Education Aboard Fairs, Orientation, etc.)
  46. 46. In main office (at check-in)</li></li></ul><li>Best Practices<br /><ul><li> Editorial process
  47. 47. Links to share content (your own and others)
  48. 48. Ample space for RT-ing
  49. 49. Interacting with Twitter community
  50. 50. Ask questions and answer questions
  51. 51. Continuous brand monitoring
  52. 52. Listsand searches</li></li></ul><li>Twitter Applications & Platforms<br /><ul><li> Twitter.com
  53. 53. Tweetdeck
  54. 54. CoTweet
  55. 55. HootSuite
  56. 56. EasyTweets
  57. 57. Tweetie
  58. 58. Seesmic
  59. 59. Digsby
  60. 60. Echofon
  61. 61. Mobile</li></ul> (apps for iPhone, Android, Blackberry)<br /><ul><li>UberTwitter
  62. 62. Twitterberry, etc.</li></li></ul><li>Managing an Online Presence<br /><ul><li> Link to web site
  63. 63. Promote via Twitter and/or Facebook
  64. 64. Connect students to alumni and employers
  65. 65. Monitor jobs & career interest groups
  66. 66. Promote Events
  67. 67. Link to web site
  68. 68. Promote programs, web site and blogs
  69. 69. Groups for niche student interaction
  70. 70. Promote programs, web site and blogs
  71. 71. Listen, Interact & Engage
  72. 72. Promote all social media platforms</li></li></ul><li>Key Takeaways<br /><ul><li> To Each Their Own… Content Contributor Model
  73. 73. Conversation = Promotion
  74. 74. Leverage Student-Created Content
  75. 75. Pre > During > Post
  76. 76. Editorial Process
  77. 77. Extend the Content</li></li></ul><li>Questions?<br />Don’t hesitate to contact us with any questions.<br />Gene Begin Vanessa Theoharis<br />gbegin@babson.eduvtheoharis1@babson.edu<br />@gbegin @vanessaTsmiles<br />www.linkedin.com/in/genebeginwww.linkedin.com/in/vanessatheoharis<br />

×